Design Thinking

Challenge 1
Challenge: You started a small business in your basement creating graphic t-shirts and your business is doing well.
Your local community experiences wide destruction due to a wildfire but your home is left standing. How can you use
your business to help your community.

By: Kate Lobis

01
Empathize
 Empathize
Who is your customer? Where do they live?
■ My customer are the people who live in my ■ My community is in Highlands Ranch
local community. The average person in this Colorado and this is where my customers
community is an adult in the upper middle live.
class and just experienced a large tragedy.
Do they have a family to take care of?
What matters to them?
■ They do have a family to take care of and
■ The people in this community, after the fire, protect.
find safety, family, community, and friends
important.
02
Define
 Define
What is their need right now?
What problems are they facing?
■ The people in this community …
○ need to feel secure. ■ The people in this community …
○ need to regain faith and security in ○ lost their homes.
their community. ○ lost a sense of security in their
○ need to rebuild their homes, lives. community.
○ need hope. ○ lost their loved ones.
○ need faith in a brighter future.
03
Ideate
 Ideate
Some things that could help my customer with the problems that they’re facing …
■ making free shirts and handing them out to the people who lost their homes in the fire.
■ making shirts and selling them to raise money to rebuild our community.
■ making a shirt to hand out around the community that shares a message of hope and
strength to inspire a positive mindset in the people in my community to rebuild the town.
04
Prototype
 Prototype

kates_t-shirts

kates_t-shirts Buy your Highlands Ranch Strong t-shirt

Highlands Ranch Strong T-Shirt today! For free!

This is a t-shirt that inspires hope

and brings people together. Flyer Social Media Post
This is a flyer that will tell people This is a social media post that
to buy the t-shirt. will tell people to buy the t-shirt.
 Prototype
To help my community during this tragedy, I decided to create a T-shirt that will inspire
hope in the people of my community. This T-Shirt will bring people together as we rebuild
our town. When people get their T-shirt they will have the option to donate to help rebuild
our town. This will help raise money for rebuilding and to the support those who lost their
homes and loved ones.
05
Test
 Test
After making the shirts, handing them out, and collecting donations …
my company raised $10,000 to help rebuild our community and for those who lost their
homes and loved ones also …
the t-shirts inspired a lot of hope and faith in those of my community. People came
together, in matching shirts, and worked towards the common goal of rebuilding.