01-Jan-2020

Lean Project Name Iteration #x

Canvas
Problem Solution Unique Value Unfair Advantage Customer
Proposition Segments
Top 3 problems Top 3 features Can’t be easily copied
Single, clear, or bought Target customers
compelling message
that states why you are
different and worth
paying attention

Key Metrics Channels

Key activities you Path to customers

measure

Existing Alternative Early Adopters

Cost Structure Revenue Streams

Customer Acquisition costs Revenue Model

Distribution costs Lifetime Value
Hosting Revenue
People, etc. Gross Margin

PRODUCT MARKET
 01-Jan-2014
Lean Project Name Iteration #x
Canvas
Problem Solution Unique Value Unfair Advantage Customer
Proposition Segments
Top 3 problems Top 3 features Can’t be easily copied
Single, clear, or bought Target customers
For the customer Don’t fully defining a compelling message
segment you are solution. Simply sketch that states why you are A customer is a
working with, describe out the top features or different and worth someone that pays for
the top 1-3 problems capabilities for each paying attention your product.
they need solved. problem.
A good UVP gets You can’t effectively
inside the head of your build, design, and
Key Metrics customers and Channels position a product for
focusses on the everyone.
Key activities you benefits your Path to customers
measure customers derive after
using your product. Inbound and Outbound

Direct and Indirect

Cost Structure Revenue Streams

Customer Acquisition costs Revenue Model

Distribution costs Life Time Value
Hosting Revenue
People, etc. Gross Margin

PRODUCT MARKET