BBA-MBA Integrated (2020-25)

3rd Weekly Report of the Summer Internship 2023

at
Atos, Mumbai

Submitted by: 207354 (Rhutvi Kaushik Shah_ C)

Term – IX

Submitted to: Avani Raval

Submitted on: 24-04-2023

(1) INTRODUCTION OF ATOS

Atos, a company with 111,000 workers and around €11 billion in yearly revenue, is a leader
in digital transformation globally. The Group offers customised end-to-end solutions for all
industries in 69 countries, making it the European leader in cybersecurity, cloud computing,
and high-performance computing. Atos, a leader in decarbonization services and
technologies, is dedicated to providing its customers with a secure and decarbonized digital
environment. The SE (Societas Europaea) Atos is traded on the Euronext Paris exchange.

(2) MISSION OF THE COMPANY

Atos’s mission is to contribute to the planning of the information age. Its services and
expertise serve the advancement of knowledge, research, and education using a multicultural
perspective and help foster the growth of superiority in science and technology. The Group
provides a safe and secure information space so that its customers, employees, and members
of society at large can live, work, and develop sustainably.

(3) WHAT DOES ATOS DO?

Atos, a pioneer in the cloud and the digital workplace, is also the top-earning provider of
managed security services globally. (2021). Atos is assisting in the creation of the
information space of the future with these capabilities, best-in-class computing power, and
the ground-breaking Quantum Learning Machine.

- Advanced Computing
- Analytics, AI & Automation
- Cybersecurity
- Customer Experience
- Digital Consulting
- Digital Workplace
- Modern Applications & Platforms
and many more…

(4) SWOT ANALYSIS OF ATOS

The SWOT Analysis with reference to Atos puts out its Strengths, Weakness, Opportunities
and Threats. The analysis is purely based on the work experience in the organisation for the
past 3 weeks and from the previous reports and results of the organisation.

STRENGTHS

- Strong strategic planning

- Strong international presence
- Strong digital presence
- Strong Alliances and Partnerships

WEAKNESS

- Weak performance in selective divisions

- Disability in PIP assessments

OPPUTUNITIES

- Growth in North America and Germany

- Acquisition of Syntel
- Deal with French Navy

THREATS

- Brexit may lead to talent shortages

- Loss of brand reputation after Olympics incident

(5) PESTEL ANALYSIS OF ATOS

POLITICAL
- Government boost to Cyber Security
- Boost for R&D for Cyber Security space in Europe
- Brexit may hamper employment in Europe

ECONOMIC
- Lack of cyber security professionals
- Increasing impact on economy dur to cybercrime

SOCIAL
- Rising focus on need for cyber security
- Lack of proper cyber security information

TECHNOLOGICAL
- Rise of more technologies increase more cyber risks
- Digital Transformation leading to strategic partnerships

ENVIRONMENTAL
- Reducing environmental impacts by digital solutions

LEGAL
- IP leak threats as a result of cybercrime
- New cyber security laws in Europe

(6) WORK DESCRIPTION:

April 17 – April 24, 2023 [Week 3]

Day 1: April 17, Monday

- I went on to several competitors’ websites to analyse the type of content they are
putting on their website
- I reviewed several resources on their sites like blog posts, white papers, etc and
checked for the kind of content layout they are using
- Later I made notes of them all and chose the top 2 website I liked the most in aspect
of their content

Day 2: April 18, Tuesday

- I made a list of all top pages of my competitor’s website and recorded the load time
for all the individual pages
- Later I analysed their websites in aspects of the placement of their CTA buttons, the
kinds of website forms they use, how they fetch user data, how they can improve their
attractiveness, etc.

Day 3: April 19, Wednesday

- I started working on the parallel project assigned to me alongside the competitor

analysis project
- In parallel report, I had to research about digital marketing, its pillars, its evolution,
the trends in digital marketing and a lot more
- I started off with the basic of Digital Marketing and eventually went into depth of the
topic

Day 4: April 20, Thursday

- I continued working on the parallel project

- I learnt in depth about the pillar of digital marketing
 - I also learnt how all the pillars work individually and combinedly to carry out several
tasks on digital platform

Day 5: April 21, Friday

- I attended the weekly update meeting with my heads

- They assigned me more tasks inside the parallel project to work on in the upcoming
week
- They also gave feedback and asked me to make a few changes in the competitor
analysis project
- I worked on making the asked changes in the project and made the final submission.

(7) GENERAL OBSERVATION/ LEARNINGS

- I observed that my company has recently launched a new website which is why the entire
marketing team had their schedules packed, thus I experienced that part of the corporate
where there is a lot of work load on everyone including the interns.
- I learnt a lot of new words like CTA buttons- Call to Action buttons, website forms,
typography and many more.
- Now on whenever I open any website, I have a different outlook towards it. I look at it
from a marketing point of view now and observe all the feature carefully.
- Learnt how to behave, speak, work in a corporate as it is very formal and different from
what takes place in school or university.
- This one week was quite hectic but I could get through every day with a sense of
satisfaction of learning something new every single day of the week.