BUSN 5000

Homework 2

Please open this document in Microsoft Word and respond directly in this document without
modification of the text in bold. This way the answer will be in the same place and in the
same format for every student.

You will submit this Word file in Canvas. If you have any trouble, reach out to your instructor
in a timely manner.

Question 1 – Choose a market in which McDonalds currently operates. Provide a thorough

SWOT analysis of McDonalds in that market. For each of the four components, provide one
paragraph outlining your observations. Then in one additional sentence, identify one key
observation. Please use the separate headings for each component to clearly delineate the
four parts.

Strengths –

Key Observation –

Weaknesses –

Key Observation –

Opportunities –

Key Observation –

Threats –

Key Observation –

Question 2 – Based on your SWOT analysis, provide an executive summary of your findings as
well as a recommendation for ten-year strategy to improves McDonalds competitive position
in this market. Do not quote directly from any source including ChatGPT. Rely on your own
reasoning. Limit 300 words.