Dear Consultant,

RecyclAI is a Scotland-based company that provides smart waste bins for offices and public
spaces. Our mission is to develop a more sustainable way of managing waste, reducing the
environmental impact and creating a sustainable future for all.

In the last few years, the company has achieved significant success in the UK market. However,
we aim to scale up by expanding into foreign markets.

You are commissioned to assist us in achieving this aim. We need a comprehensive analysis of the
key challenges and opportunities of potential overseas markets to consider for international
expansion, as well as recommendations on how to successfully achieve this business aim.

Below we provide you with some essential information about our technology, the history and
current position of our company, our business goal and what we expect from you.

Smart waste bins

Our smart waste bins are equipped with a set of sensors and powered by artificial intelligence. This
technology allows for the identification, separation and storing of different types of waste in the
most appropriate baskets.

Moreover, our technology is able to collect data on every item to provide valuable insights and
forecasts about waste generation patterns. End-users can check the information about recycling
rates through our digital platform and app. This process helps our customers in optimizing waste
management operations, reducing waste disposal costs, and minimizing the environmental impact
of waste disposal.

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Educational and local institutions are looking for new ways to reduce their environmental impact
and comply with waste reduction regulations. Private sector businesses are also interested in
reducing their ecological footprint and improving their sustainability credentials.

The problem

However, our company is also facing several challenges. First, waste management regulations and
policies vary widely across countries and regions. In addition, in order to propose an effective and
efficient technology, we need to tailor our solution to the specific needs and characteristics of each
market.

This implies that we need to conduct extensive market research in advance and customize our
products for each new market.

Required output

You are commissioned to provide us with a detailed report of potential markets for
international expansion as follows:

• information on potential markets size

• growth potential
• expansion strategies
• regulatory environments
• potential competitors and business risks.

We strongly believe that your contribution can support us in “Making a Better Future”!

Sincerely,

Lucy and Anong

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What data sources will you be provided with?

There are two video interviews with this case study. Other secondary data must also be accessed.

Please Remember

The individual assignment must be submitted electronically on Canvas by the stipulated deadline.
Wordcount: 10000 words (10% above or below is allowed). This excludes cover page, table of
contents, appendices, references list and tables/figures.

You are required to keep copies of all developmental drafts. You may be asked to produce evidence
of date-stamped source material used in the preparation of assessments in order to establish your
authorship of work submitted. Failure to produce evidence of sustained development of assessed
work will be taken into account if there is doubt as to the provenance of your assessed work.

Reports should be A4 including cover page, table of contents, tables/figures/graphs, references list,
etc. Please use 12pt font size Times New Roman, with 2.5cm margins all around and double-
spaced. Tables/figures/graphs may be single-spaced with a 10pt font size. Word limit is non-
negotiable and reports that exceed the set limit will be penalised in marking. Deviations from the
set formatting guidelines will affect your grade, regardless of the content. This is to ensure optimal
length consistency and fairness for all submitted reports. The coursework will be anonymous, so
you should ensure that only your student number is included on the cover page.

Referencing:

Your report should be fully cited and referenced following Stirling Harvard referencing style
(https://libguides.stir.ac.uk/referencing#s-lib-ctab-14774080-3).