Consumer in Crisis: An Analysis of the Influences of Covid-19 Pandemic Toward Buying

Behavior of Non-Essential products

Research Questions:

1. How does the demographic profile of respondents affect their buying behavior towards non-

essential products?

2. How does the buying behavior of respondents is affected in terms of?

a) Psychological Factors

b) Socio-Cultural Factors

c) Personal Factors

3. Which of these factors highly influence the respondent’s buying behavior towards buying non-
essentials products in times of Covid-19 pandemic?