MODULE 1: USING THE SUPPLY CHAIN

TO INCREASE SALES
A. IN-CLASS PRACTICE
I. VOCABULARY 1: Read paragraphs A and B of the article on page 10
and match up the following words/expressions with their
definitions/explanations in English.
A. goods that are transported by
1. charge [U] ships, planes, trains or
[(in) ~ of + sth.] lorries/trucks; the system of
transporting goods in this way
B. a position of having control over
2. credit [U] somebody/something;
[~ for sth.] responsibility for
somebody/something
C. _ expressing disapproval of
somebody/something and saying
what you think is bad about them
3. to focus (vi, vt)
[~ of sb/sth]
[~ (sth) (on/upon sb/sth)]
- extremely important because a
future situation will be affected
by it; crucial
D. praise or approval because you
4. freight [U] are responsible for something good
that has happened
E. to give attention, effort, etc. to
5. critical (adj) one particular subject, situation
or person rather than another

II. VOCABULARY 2: Read paragraphs C and D of the article on page 10

and choose the best definition/explanation in English that matches up the
underlined word/expression in each of the following sentence.
1. I’m afraid that size is out of stock. (cf. l. 40, p. C)
A. not available now
B. outside the store
C. on the stocks
2. Her mother taught her, and she in turn taught her own daughter. (cf. l. 40, p. C)
A. turning around
B. as a result of something that is part of a connected series of events; consequently
C. as a cause of something that is part of a connected series of events; coming from
3. Analysts say the company's inventory of unsold cars could last two to three months. (cf. l. 44, p. C)
A. invention
B. the amount of staff a store or business has for production at a particular time, or their workforce
C. the amount of goods a store or business has for sale at a particular time, or their value
4. She is partially sighted and struggles to read books. (cf. l. 54, p. D)
A. on her part
B. not completely
C. firstly
5. Would you shelve these books while I unpack the rest? (cf. l. 57, p. D)
A. put something on a shelf or shelves
B. take away from a shelf or shelves
C. sell all items on a shelf or shelves

III. VOCABULARY 3: Read paragraphs E, F and G of the article on page

10 and use the words/expressions in these paragraphs to complete the
word/expression in each of the following sentences by writing the missing letters.
1. Everyone was excited about seeing a real l_____ celebrity. [= not
imaginary; actually existing]
2. Women a_____ f_____ only 25 per cent of our employees. [= constitute,
compose]
3. Experts f_____ that the economy will slow in the coming months.
[=predict (something, such as weather) after looking at the information that is available]
4. We s_____ a meeting for next week. [= planned (something) at a certain time]
5. Huge v_____ of park visitors come through every weekend. [= an amount of something]
IV. READING 1: Choose ONE word/expression to fill in each blank of the following text.
a involved
all marketing
an moving
chain products
distribute request
distribution service
involve the

A supply (1)_____ involves a series of steps involved to get

(2)_____ product or service to the customer. The steps include (3)_____
and transforming raw materials into finished products, transporting those
(4)_____, and distributing them to the end user. The entities (5)_____ in
the supply chain include producers, vendors, warehouses, transportation
companies, (6)_____ centers, and retailers.
The elements of a supply chain include (7)_____ the functions that
start with receiving an order to meeting the customer's (8)_____. These
functions include product development, (9)_____, operations, distribution,
finance, and customer (10)_____.

V. READING 2: The following text is the third one after the two paragraphs in Part IV above.
Read the text and choose the best option to fill in each blank.
As (1)_____ above, supply chain management is a very (2)_____
part of the business process. There (3)_____ many different links in this
chain that (4)_____ a lot of skill and expertise. When (5)_____ chain
management is done effectively, it can lower (6)_____ company's overall
costs and boost profitability. If (7)_____ link breaks down, it affects the
rest of the chain (8)_____ can be costly to a company.
1 A. mention B. mentions C. mentioned D. mentioning
2. A. important B. importantly C. importance D. import
3. A. is B. are C. has D. have
4. A. want B. request C. ask D. require
5. A. provide B. provision C. supply D. supplies
6. A. a B. an C. the D. no article
7. A. all B. all of C. one D. ones
8. A. and B. but C. or D. so
VI. TRANSLATION: Translate the following sentences into Vietnamese.
1. In what ways do you think a company producing consumer products can
use its supply chain to increase sales growth?
______________________________________________________
2. Suppliers need to reduce their supply-chain costs because of increased transport costs.
______________________________________________________
3. An effective supply chain helps manufacturers by reducing a retailer’s ‘out of-stock’, which in turn
prevents lost sales.
______________________________________________________
4. How do we get that value that we’ve created at least partially reinvested in
growing our business?
______________________________________________________
5. Kevin O’Marah, a logistics consultant at AMR Research, believes P&G is
the first consumer goods company to use the Retail Link data in this way.
______________________________________________________

VII. WRITING 1: Use your own words (from 6 to 15 words) to complete the
following sentences.
1. The two established a ____________________________________.
______________________________________________________
2. As the manager in charge of the world’s largest supply chain, _____.
______________________________________________________
3. How big _______________?
______________________________________________________
4. What is one thing ___________________?
______________________________________________________
5. How important___________?
______________________________________________________
VIII. WRITING 2: Build sentences from the following suggested words/phrases.
1. he / give / example / pilot / project / Wal-Mart / US / .
______________________________________________________
2. work / capital / be / premium / .
______________________________________________________
3. this / help / company / meet / it / long-term / sell / grow / target /.
______________________________________________________

4. those / sell / also / benefit / retail / .

______________________________________________________
5. efficient / deliver / produce / meet / demand / can / reduce / cost / hold / inventory / retailer / .
__________________________________________________