BINDURA UNIVERSITY OF SCIENCE EDUCATION FACULTY OF COMMERCE eo ws DEPARTMENT OF MARKETING PROGRAMME: BACHELOR OF BUSINESS STUDIES HONOURS IN MARKETING RESEARCH METHODOLOGY BS209 DURATION: 3 HOURS INSTRUCTIONS Answer Question One and ANY other Three questions. Each question carries 25 marks. Start answering each main question on a fresh page. Credit will be given for appropriate use of illustrative examples and workings. No cell phones and programmable calculators are allowed in the examination room, ‘The use of non-programmable calculators and statistical formulae list is allowed QUESTION 1 (Compulsory) | Determine the following: | a. Choose a suitable research topic of your choice 2) a, Formulate the research problem [5] b. Write down Three (3) research questions (3) d. Prepare a questionnaire that addresses your chosen topic 5] [25 Marks] Page 1 of 3QUESTION 2 Define the following terms as applied in Research a, Research delimitations (5) b. Validity (5) ¢, Data verification (5) d, Parameter (5) , Statistic (5) [25 Marks} QUESTION 3 According to a genetic theory, when sweet peas having red flowers are crossed with sweet peas having blue flowers, the next generation of sweet peas have red, blue and purple flowers in the proportion 50%, 25% and 25% respectively. The outcome in an actual experiment is as follows: 120 with red flowers, 45 with blue flowers and 35 with purple flowers. Using a 1% significance level, determine whether these results support the theory. Hint use Chi-square test. [25 Marks} QUESTION 4 i, Briefly explain the focus group discussion as a data collection method (10). ii, Suppose you are presented with the following sampled data 0 7 21 31 23 13 15 17.21 Using the data, determine the following: Mean (3) Median (3) Range (2) Variance (2) Standard Deviation (2) Interpret your findings on standard deviation (3) [25 Marks] Page 2 of 3QUESTION 5 Suppose you are presented with the following ranked data: Cuty ss (A OTB OG RG ee Income (million [200 [215 [240 [350/410 |520 | 710 | 1190 dollars) | | | Life 32 a 750 7 [38 28 66 60 | expectancy(years) | | | | J a. Caleulate Spearman’s rank correlation coefficient between income and life expectancy (10) b. Interpret your findings in (a) above (5) ¢. Briefly explain 4 random sampling methods used in research (10) [25 Marks} QUESTION 6 Observations of the time taken to test an electrical circuit board show that it has mean 5.68 minutes with a standard deviation 0.63 minutes. As a result of the introduction of an incentive scheme, it is believed that the inspectors may be carrying out the test less quickly. It is found that, for a random sample of 150 tests, the mean time taken is 5.82 minutes. Assuming that the population variance remains unchanged, carry out a test at the 1% significant level and interpret your findings. [25 Marks} END OF PAPER Page 3 of 3