Introduction

Pricol Limited (founded as Premier Instruments and Controls Limited) is

an automotive components and precision engineered products
manufacturer[6] based in Coimbatore, India. It was founded in 1972 by the late
V.N. Ramachandran and N.Damodaran, but started production in 1975.[7] It
manufactures automotive components for motorcycles, scooters, cars,
trucks, buses, tractors and Off-road vehicles used in the construction and
Industrial segment. Pricol also manufacture sintered components and
products for fleet management.[8] Vijay Mohan is the chairman, Vikram Mohan
is the Managing Director and Vanitha Mohan is the vice chairman.

Operations
Pricol operates in five business areas: Driver information systems,
Switches actuators
and sensors, Powertrain products, Telematics & Infotainment and Fleet
management system

HISTORY
1972 Founded, as Premier Instruments and Controls Limited.

1975 Started Production

1979 First Dividend Declaration

1988 Set up second plant in Gurgaon, India

1993 Listed in Bombay stock exchange

1995 Listed in National stock exchange

1999 Set up Plant 3 and 4 in Coimbatore, India

2001 Launched disc brakes for two wheelers

Started a new company Xenos technologies for vehicle security

2003
systems

2005 Opened manufacturing plant in Pune, India

2006 Opened branch office Detroit, USA and PT Pricol Surya

2007 Set up manufacturing plant 6 in Pantnagar, India

2008 Set up manufacturing plant 7 in Pantnagar, India

2012 Signed Joint Venture with Johnson controls 50:50

2014 Xenos technologies merged with Pricol Limited[18]

2015 Acquired Brazil based auto component maker, Melling [19][20][21]

Exits Joint venture with Denso[22] and Acquired Johnson Controls'

2015
50% stake in Joint Venture[

Management Team

Mrs. Vanitha Mohan

Chairman

Mr. Vikram Mohan

Managing Director

Mr. P. M. Ganesh
CEO & Executive Director
Mr. D. Ameer
Director - Technology and Quality System

Mr. Siddharth Manoharan

Director - Strategy

Mr. Priyadarsi Bastia

Chief Financial Officer

Mr. Dinesh Govind Dodmane

Chief Technology Officer (DICVS)

Mr. Kanakaraju Krishnasamy

Chief Technology Officer (ACFMS)

Partners

Sibros

BMS PowerSafe

PSG College of Technology

Candera CGI Studios
 SWOT ANALYSIS
Strength
Consistent Highest Return Stocks over Five Years - Nifty500

Company with high TTM EPS Growth

Strong Annual EPS Growth

Effectively using its capital to generate profit - RoCE improving in last 2 years

Effectively using Shareholders fund - Return on equity (ROE) improving since last 2 year

Efficient in managing Assets to generate Profits - ROA improving since last 2 year

Growth in Net Profit with increasing Profit Margin (QoQ)

Growth in Quarterly Net Profit with increasing Profit Margin (YoY)

Company with Low Debt

Annual Net Profits improving for last 2 years

Book Value per share Improving for last 2 years

Company with Zero Promoter Pledge

Weakness
MFs decreased their shareholding last quarter
Declining Net Cash Flow : Companies not able to generate net cash

Opportunities
Brokers upgraded recommendation or target price in the past three months
Newly Affordable Stocks with Good Financials and Durability (subscription)
Upcoming results for Nifty500 companies with previous quarter net profit growth greater
Upcoming results with Rising Delivery Volumes
Stocks seeing month price declines, good financial durability, and newly affordable valuat
30 Day SMA crossing over 200 Day SMA, and current price greater than open
Negative to Positive growth in Sales and Profit with Strong Price momentum
Volume Shockers

Threat
Nil