SMC-19 Fly on the wall

By Prof Surya
Mahadevan
SMC-19
Fly on the wall
Research by observation
Without intrusion See/hear/notice.
Recognize and capture any oddities or outliers.
This Exercise is based on your experience or observation

Creative exercise for the groups. Discuss within your group and prepare your
recommendation for the assigned product ( Mandatory) and ONE MORE product of
your choice ( Optional).
All groups will be required to present their INSIGHT & Recommendation in class for the
assigned product--- JUST ONE SLIDE
All groups are also required to submit their work for assessment to the Section CR, who
will consolidate and mail to me by 1.30 pm.
Group Product Insight from your Recommendation for marketer
Number individual
experience
1 Laptop Convenience of Change in product design or
Usage performance
2 Toothbrush Replacement Strategy for Increase per capita
frequency consumption
3 Date Syrup Usage purpose Strategy to increase
penetration/consumption
4 Fabric Need for product Product design
softener
5 Ice cream Factors restricting Strategy to overcome the restricting
consumption in kids factors
or adults
6 Face wash Usage Increase per capita usage
gel/cream
7 Mobile Phone Usage experience Innovation in Product
8 Any Product Your insight Your recommendation

Time: Each group will get 7 mins to present.