R|B

RAFED BEL HAJ

CHAOUANI
DTSTRIBUTION &
OPERATIONS EXPERT

ADDRESS PHONE NUMBER EMAIL

Rue 15 Octobre Residence 00216 98 107 200 belrafed@gmail.com
Hyppodiaritus AppB1 ., Bizerte,
7000, Tunisia

Expert In distribution, Logistics, Go to Market & Route to Market

implementation and execution, know how to manage a team and control
the flow of goods while respecting the imposed deadlines. I know how
distribution systems (Vanselling, Preselling, Wholesales......). Highly
independent and driven to develop great relationships with clients. cost
control and reduction.
A Strong leader, motivating teams to deliver effective solutions and the
highest level of performance.
Able to demonstrate the motivation and commitment required to achieve
objectives and meet tight deadlines.

WEBSITES & WORK EXPERIENCE

SOCIAL LINKS
SUPPLY CHAIN & LOGISTICS CONSULTANT
Rafed Bel Haj:
http://www.linkedin.com/in/rafed-
Ennadhafa Judy company. January 2023-June 2023
belhaj-164942b4/

➢ Design logistics Strategy Roadmap 2023-2025.

➢ Implement Project RTM (route to market).
EDUCATION &
COURSES
SUPPLY CHAIN DIRECTOR
Socoges an affiliate of delice holding /Soliman Nabeul/Oct 2010-Sep 2022
Master's degree in management
The high School of Commerce ➢ Create and drive the global Supply Chain strategy of the CBU, directly linked to
(IHEC)/Carthage Tunisia the holding objectives. Lead development of Supply Chain function.
➢ Implement best practises and manage excellence and projects in the following
fields:
Baccalaureate certificate
mathematics 1992 ➢ Lead Customer Service: complete order to cash process, management of
customer relationship on SC projects/issues, service strategy.

Farhat Hached School/Bizerte Tunisia
SKILLS
✓ Go To Market (Design Logistic
Network, sizing platforms,
warehouses)
✓ Route to Market (in store
execution & target
profitability routes of
distribution, Census and
Mapping)
✓ Distributors Management
(join business plan)
✓ perfect knowledge of
industrial process and
understanding of the entire
management of a production
system
✓ knowledge of the legal rules
inherent in the transport of
goods.
✓ Knowledge of logistics-related
major projects, e.g.,
conception of a new central
warehouse location incl.
process planning and efficient
automation.
✓ Warehouse management
System.
✓ Lean Logistics, vsm, six
sigma,5S...
✓ Supply & Demand Planning:
➢ Responsible of Operations planning: forecasting horizon 18 Months, S&OP,
deployment to platforms distributors.
➢ Lead Logistics (physical flows management, traceability - transport &
warehouses), 700 Trucks and 6000 M² of internal warehousing et 20 000M² of
external warehousing through own platforms and distributors.
➢ Leading Main projects (expansion primary and secondary warehousing, WMS,
Distributors upgrade…)
➢ Lead Fleet management through Implementing GMAO and GPS tracking
System.
➢ Leading Logistic Capex & Masterplan in line with the Company vision.
➢ Develop and manage SC performance through relevant KPIs.
➢ Monitoring yearly Opex & Capex Budget to deliver ROP/CANN target.
➢ Manage a team of 400 employees within 8-line manager & ensure excellent
communication and build Robust team.
➢ Manage ‘People Development’ activity in liaison with HR, ensure functional
succession plans.
➢ Build effective relationships with key customers local and export (Libya, Qatar);
drive growth and innovation through collaboration.
➢ Implement and lead the continuous go to market strategy (optimal network
design of primary and secondary warehousing and distribution).
➢ Participate actively and expert in RTM implementation & execution.
(HHT, survey, routing, Mapping, Routes P&L….)
COUNTRY SALES MANAGER
AL NASEEM DAIRY/TRIPOLI LIBYA/NOV 2009-NOV 2010
➢ Design, and implement new route to market strategy through channel service.
➢ Have completed a brand and market analysis that leaded to 2 years strategic
plan.
➢ Develop and launch conventional and Pre-sell distribution system based on
new routing and coverage.
➢ Achieving sales and distribution target within six distributors, follow up of
logistics, finance and incentive preparation.
➢ Achieving sell out and availability targets through distributor sales force.
➢ Preparation and execution of outlets activation through the retail budget.
➢ Coordination with marketing department to execute product launches and
marketing campaigns.
➢ Identification of market opportunities.
➢ Training delivery to the sales force, a team of 40. (Direct distribution).
COUNTRY RETAIL SALES MANAGER
NOKIA INTERNATIONAL/TUNIS/MAR 2007-SEP 2009
➢ Relationship and account management with the 3 operators in Tunisia and
retailers. (Census 600 outlets with classification A, B, C and key domestic retail)
➢ Ensure that the mutually agreed systems and management processes are
correctly implemented.
 forecasting, GPS, supply
planning, procurement and
upstream management,
deployment.
✓ Logistics: Network Strategy
and Design, physical flows
management (transport,
warehouses & inventory), 3PL
management (where
applicable), copacking,
Cologistics & distribution…
✓ Developing and coaching
teams.
➢ Participate in marketing strategy for mobiles phones by doing market analysis.
➢ Drive sell-out at retail on daily and weekly basis.
➢ Manage field force a team of 5 field force, Nokia Academy and retail
audits/mystery shopping in the respective territory.
➢ Manage Nokia in store presence (product availability and branding).
➢ Achieve agreed sales plan (sell out, sell through and market share).
➢ prepare and Execute Nokia Total Channel Offering at POS.
➢ Manage the performance of the field force, including recruitment, induction,
continuous training, coaching and rewarding
➢ Set weekly targets and tasks for field force
➢ Prepare tactical sales and retail marketing activities at retail.

WEST AREA LIBYA SALES MANAGER

GLOBAL BEVERAGE COMPANY ,COCA COLA

BOTTLING/TRIPOLI, LIBYA/FEB 2005-MAR 2007
✓ Budget Management, Project.

➢ Prepare and Execute business plan and manage all sales activity effectively
✓ Continuous improvement. allied with the company strategy targeting the achievement of the set goals of
the area.

✓ effective problem solving.
LANGUAGES
➢ Participate In the plant annual sales budget by channel/package/product.
➢ Assess, Develop and coach/train sales staff capabilities.
➢ Responsible for trading terms conditions (annual negotiations) and key
accounts agreements.
➢ Meet with customers to discuss their evolving needs and to assess the quality
of the company’s relationship with them.

➢ Develop field sales action plans to facilitate the implementation of the regional
Arabe sales programs
➢ Organize training for new staff.
➢ Participate in interviews and the processes of recruiting new employees.
French
➢ Implement RTM strategy and tools.
➢ Implement sales KPI'S to monitor the performance of the sales team.
English

BEJA PLANT SALES MANAGER

COCA COLA BOTTLING TUNISIA/BEJA ,TUNISIA/JUN

JUNE2000-JAN 2005

➢ Plant Sales forecasting.

➢ Local promotion development.
➢ Distribution/ delivery system.
➢ Training delivery.
➢ Project management.
➢ Preparation/ execution of the bottler annual program.
➢ Identification of market opportunities.
➢ Sales team management.
 ➢ Credit management.

NORTH WEST TERRITORY MANAGER

COCA COLA INTERNATIONAL 1999-MAY 2000

➢ On Field Training. (Route riding, merchandising)
➢ Distributor employee. (Training for 6 month)
➢ Merchandiser. (Training 3 Months)

CERTIFICATION

➢ Certificate NLP fundamentals. (Coaching academy)

➢ Certified Train the Trainer. (Coaching academy)

➢ Certificate fundamentals of coaching. (Coaching academy)

➢ Green belt lean supply chain. (L2M)

➢ Supply chain excellence (Danone Academy).

➢ Route to market (Danone Academy).

➢ English certification (on going) Wall Street English.