TABLE OF CONTER

DECLARATION.................................................................................................i
DEDICATION....................................................................................................ii
ACKNOWLEDGEMENT................................................................................iii
EXECUTIVE SUMMARY...............................................................................iv
CHAPTER ONE
1.0 BUSINESS DESCRIPTION........................................................................1
1.1 SPONSORS BACKGROUND.....................................................................1
1.2 BUSINESS LOCATION AND ADDRESS.................................................2
1.3 FORM OF BUSINESS OWNERSHIP.......................................................2
1.4 TYPE OF BUSINESS...................................................................................2
1.5 PRODUCTS AND SERVICES....................................................................3
1.6 JUSTIFICATION OF BUSINESS OPORTUNITY..................................3
1.7 INDUSTRY...................................................................................................3
1.8 BUSINESS GOALS AND OBJECTIVES..................................................4
1.9 ENTRY AND GROWTH STRATEGY......................................................4
CHAPTER TWO
2.0 MARKETING PLAN...................................................................................6
2.1 CUSTOMERS...............................................................................................6
2.2 COMPETITION...........................................................................................7
2.3 MARKET SHARE........................................................................................8
2.4 ADVERTISEMENT.....................................................................................9
2.5 PRICING STRATEGY..............................................................................11
2.6 SALES AND TACTICS.............................................................................11
2.7 DISTRIBUTION STRATEGY..................................................................12
 CHAPTER THREE
3.0 ORGANISATION AND MANAGEMENT PLAN.................................13
3.1 ORGANIZATION STRATURE...............................................................14
3.2 KEY MANAGEMENT PERSONNEL.....................................................14
3.3 RECRUITMENT, TRAINING AND PROMOTION.............................17
3.4 RENUMERATION AND INCENTIVES.................................................18
3.5 LICENCES, PERMITS AND BY-LAWS (LEGAL RREQUIRMENT)20
3.7 SUPPORT SERVICES...............................................................................21
CHAPTER FOUR
4.0 OPERATIONAL/ PRODUCTION PLAN...............................................22
4.1 PRODUCT DESIGN AND DEVELOPMENT........................................19
4.2 PRODUCTION FACILITY AND CAPACITY.......................................19
4.3 FACTORY LAYOUT................................................................................20
4.4 PRODUCTION SYSTEM..........................................................................21
4.5 OPERATION/PRODUCTION PROCESS..............................................22
4.6 GOVERNMENT REGULATION AFFECTING OPERATION...........22