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The Coca-Cola brand

What makes
The logo
coca - cola
the design of the Coca - Cola
logo, used to be black and
stand out?
white to portray seriousness
and professionalism. Over the Coca - cola is so success isn’t
years it ha acquired its red because of the flavor but
and white colour as we know it becuase of there advertism
today, which represent youth
advertismentent, inovetion of
and energy.
their product and most
important their Delivery of a
positive brand message.

A significant part of Coca-Cola's

Advertising success is its emphasis on
brand over product. Coke
Coca - cola’s advertisement
doesn't sell a soft drink in a
isn’t like any other brand. Coca
- cola advertises youth and bottle; it sells “happiness” in a
energy. There ads sometimes bottle.
are always full of life and
people having fun wiles taking
a drink. There sometimes even
include famous people to
boost there market.

Vol .01 Newsletter