Professional Documents
Culture Documents
FS Mark Cruza
FS Mark Cruza
FS Mark Cruza
TABLE OF CONTENTS
I. EXECUTIVE SUMMARY
1. PRODUCTION
3. MATERIAL INPUTS
4. PROJECT ENGINEERING
A. PRELIMINARY DETERMINATION OF SCOPE OF THE PROJECT
V. MANAGEMENT
VI. MANPOWER
2. FIXED ASSET
3. INVESTMENT COSTS
4. FINANCIAL PROJECTIONS
PROJECT FINANCING
FINANCIAL EVALUATION
APPENDICES
I. EXECUTIVE SUMMARY
Mr. Edward Acong, Sole Proprietor and General Manager of Acong’s Home Bake
Samar. The planned location of the proposed project is at Brgy. Maytigbao, Sulat,
refers to pre-packed chocolate bars, bites and candies made primarily from cocoa
business with perishable cake and baked products as their primary product. Mr. Edward
Acong would like to add a new line of business which is a Chocolate Manufacturing and
Project Feasibility Team is composed of five (5) members. These members will
work hand in hand to obtain the relevant data and information necessary to assess the
The team were able to come up with some assumptions that we thought would
3. The business will break even or generate a little income on its first year of
operations.
economic aspect.
In order to know whether all our assumptions are correct, we conducted series of
Maytigbao, Sulat, Eastern Samar with the use of cocoa beans coming from cacao plant.
Chocolate, derived from the Aztec (Central America) word xocoatl (cocoa-based drink),
is made from the fruit of the cocoa (Theobroma cacao) tree. Columbus first brought
cocoa beans to Europe out of curiosity. Today, it is one of the most exotic foods the
made primarily from cocoa powder and/or butter, mixed with milk and sugar.
Market Orientation:
particularly in local places, such as Sulat, San Julian,Taft. Target Market includes
individuals with age ranging from 11 to 60 years old. We opted to include in our target
market the kids and the senior citizens because normally kids like chocolates a lot. The
senior citizens on the other hand, though may not buy chocolates for themselves, may
In the Asia Pacific region, chocolate sales are estimated at $3.9 billion. The
Philippines accounts for less than 3% ($111 million) of the total (Van Melle, Phils.,
chocolates and candies reached P3 billion with regular buyers from middle to high-
income urban families. The purchases usually surge during the holiday (i.e. Christmas)
season.
The US was the major source in 2000 with a 60% volume share. Other sources
were Australia and Malaysia.
These are the historical data in relation to the proposed project domestically and
abroad. As of now, there are no actual data that can be shown with regards to our local
market here in San Vicente since there has never been any manufacturing business in
the city to date.
But to support some of our estimates in determining the demand, the team
conducted some surveys and inquiries. These include the giving of questionnaires,
interviewing sales staff and inventory in charge, and researching on the internet.
Our surveys acquired information about some of the important questions with
regards to the project. One of these questions is a tool in determining the demand of
chocolates that will be manufactured in San Vicente. This particular question is, Are you
willing to buy locally manufactured or San Vicente- made chocolates? Out of the 300
chosen correspondents, only 278 answered seriously the question. There are 86% or
238 respondents answered ‘Yes”. The result was used to determine the demand by
multiplying 86% of the population of the target areas which is 185,757. We were able
to get an estimate demand of 159,751. In this note, the team is able to know that there
is a favorable demand of the proposed product.
However this information may be hypothetical and may not be totally relied
upon. So, we used the data we researched on the internet about the chocolate sales in
the Philippines on the year 2000 which is US$111 Million. We also used the census data
of National Statistics Office that shows the population of the Philippines and the City of
San Vicente and Municipalities of Masamo, San Juan and San Martin, Northern Cadiz.
We extract the ratio of the population these for areas to the whole population of the
Philppines and multiplied it with the 2000 Chocolate sales in the Philippines. The
computation can be seen below:
Target Areas
71,1
Sulat 05
32,9
San Julian 74
51,4
Maytigbao 62
30,2
Taft 16
185,7
Total population of the target Areas (a) 57
(b 76,498,73
Total Philippine Population ) 5
Ratio [ (a) / (b)] 0.24%
Estimated Demand of Target Areas in Pesos P 11,050,903.
09
With the above data, we were able to get an estimated demand in pesos. It is
also and ideal to get the demand in quantity. But basing on the data, it would be
improper for us to do so, because there is no exact information regarding the price
ranges composing these demand in pesos. And this figure does not represent
specifically the target market that the proposed project planned to cater. The target
market is determined to be individuals with ages ranging from 11 to 60 years old. But
this data already give an answer as to whether there is a favorable existing demand of
chocolates which is the primary product of the proposed project.
In the Philippines our key players are Universal Robina Corp. One of the largest
and leading food companies in the country. URC Branded Consumers Foods Division
manufactures and distributes chocolates along with its instant coffee products, snack
foods, candies, biscuits and ready-to drink beverages. Commonwealth Foods, Inc.
About 60% of sales come from Manila and the remaining from the provinces. Serg's
Products, Inc., the country's oldest and Southeast Asia's first modern chocolate
confectionery manufacturer. At present, its chocolate processing plant has a capacity of
7 tons/day. Goya, Inc. Formerly the Philippine Cocoa Corporation, it is now a subsidiary
of Nestle Phils. Inc. It manages the confectionery business of the latter since 1997. It
has a wide target market and offers varied products, both imported and local.
However, there exist an issue and a key concern which is the high input costs,
i.e., sugar and cocoa beans, which are imported, and packaging materials. The industry
heavily relies on imports since supply is scant. The increasing influx of imported
chocolates is also a growing challenge to the local industry. Further, these are
aggravated by poor transport infrastructure, which raises logistic costs. In a country
with relatively low incomes, these can dramatically affect demand.
In order to address these concerns, the industry must improve product quality
through product development, new investment and increase in production efficiency.
Thus far, there have been efforts to adopt computer aided-design and -manufacturing
processes including bar coding, thus, enhancing productivity.
One of the competitive edges of the local manufacturers is the ability to cater to
the large low-income segment (about 70% of the 15 million households) with low-
priced retail packs. Thus, expanding product lines, improving distribution networks
along with the growing young population will drive demand in the years to come.
However, growth will be moderate in the next five years due to slow economic growth.
At the same time, the industry competition will continue to be intense.
The planned sales promotion for the product would include a variety of means
such as free taste activities, advertising on televisions such as San Vicente Cable
Television, Radio broadcasting on DYDM and publications in different newspapers in the
province. Our promotional activities will also include distribution of flyers and posters.
2. Production
B. Waste Disposal
3. Material Inputs
a. Raw Materials
The basic raw material that is very important in the production of chocolates
is the cacao bean. This must come in sacks of cacao beans to make chocolate
products. Cacao beans are very important in chocolate making process because
from these beans arise chocolate butter and chocolate liquor which are the main
ingredients in making chocolates.
b. Ingredients/Components
One of the ingredients is milk which can be a whole milk. The choice of what
type of milk to be used is up to the manufacturer. The next one is sugar. Butter and
Vanilla and different kinds of nuts can be added to make different flavors and variety of
chocolate products.
c. Auxiliary Materials
d. Factory Supplies
Included in our factory supplies are the production suits, gloves, hair-caps,
boots, lab gowns, towels, face-masks, trays, productions utensils such as spatulas,
rubbers scrapers, chairs, tables, lockers, hand sanitizers, toiletries, drinking mineral
water and paper towels.
e. Utilities
The plant will already have Electrical Connection with independent transformer,
Water Connection, Landline Telephone Connection and Internet Broadband Connection
at the plant manager’s office.
4. Project Engineering
Chocolates are very popular and marketable to the customers due to its
extraordinary taste. The combination of bitterness and sweetness gives the product a
more interesting characteristic. Almost all people know what is chocolate. But, only few
people know how it is made.
The first cacao trees grew wild in the Amazon basins in north Brazil. Today cacao
is cultivated in tropical climates. The cacao tree likes climates within 10 to 20 degrees
of the Equator. The trees need warm, humid weather and loose rich soil. They also like
shaded sunlight with little or no wind. The largest growers of the cacao tree are Brazil,
Ghana, the Ivory Coast, and Nigeria. There are 20 to 60 cacao beans inside the pod.
Three main varieties of cacao beans are grown today. The criollo bean is a native
of Central America. Approximately 10 to 15 percent of the cacao trees are criollo. These
trees are small and hard to grow. The forastero cacao is much easier to grow and
makes of 70 percent of all cacao grown. The forastero is more bitter than the criollo.
The third type of cacao bean is the trinitario. It is a cross between the criollo and the
forastero. About twenty percent of the cacao beans produced are forastero.
Although cacao trees grow about sixty feet in the wild, plantation owners trim
them to about 20 feet so that workers can reach the pods at harvest time. Since the
cacao tree prefers shade banana trees, rubber trees, or coconut palms are planted
beside the cacao tree in the orchard.
The pods take five to six months to develop. When the pods ripen they turn
from green or yellow to orange or red. Cacao trees can be harvested twice a year.
Workers use a machete to cut the pods off the trees. They are placed on banana leaves
in large wooden boxes. They are left to ferment for several days. Criollo beans usually
ferment for two to three days while forastero and trinitario beans ferment three to
seven days. During fermentation the beans become darker and wrinkled and lose their
bitter taste.
After fermentation the beans are sun-dried for several days. They are then
packed in burlap sacks and shipped to factories. When the beans arrive at the chocolate
factory they are sorted and cleaned. The beans are roasted at 250 to 350° degrees for
thirty minutes to two hours depending on the type of bean. They are roasted in large
revolving drums. The cacao beans give off a wonderful aroma during the roasting
process.
After roasting the beans are winnowed. This is the process that removes the
outer shell. The shells are sold as animal feed. The inner nib is then crushed then
heated to melt the cocoa butter and ground to a thick paste. This paste is called
chocolate liquor, but contains no alcohol.
If the nibs are to become Dutch-processed cocoa they are treated with an alkali.
If left untreated with alkali the chocolate liquor becomes cocoa powder. To make cocoa
power a large press extracts all but 10 to 25 percent the cocoa butter from the
chocolate liquor. The remaining cake is then ground and sifted through fine nylon, silk,
or wire mesh. Low fat cocoa contains between 10 to 13 percent fat where high-fat
contains 15 to 25 percent. Low-fat cocoa is usually used for cocoa drinks. The high-fat
cocoa is used to flavor desserts.
Once the ingredients are combined the chocolate mixture goes through a refining
process. It is kneaded between large steel rollers. This make the mixture smooth. Next
is it conched. During this process the liquid mixtures is heated and continuously mixed,
ground, and stirred. High quality chocolate is conched for several days and lower
quality chocolate are conched for only a few hours.
After conched the chocolate is tempered. This is the process that gradually raises
then lowers and raises the temperature to a “set degrees”. Now the chocolate is ready
to be molded into chocolate bars.
Automation
Separate from the chocolate industry but of interest nonetheless, is the enrober-
a machine employed by many candy manufactures in the creation of assorted
chocolates. The enrober receives lines of assorted centers (nuts, nougats, fruit or
whatever desired filling) and showers them with a waterfall of liquid chocolate. This
generally covers and surrounds each center with a blanket of chocolate. Yet other
confectionery machines create a hallow-molded shell of chocolate which is then filled
with a soft or liquid center before the bottom is sealed with chocolate.
Secrecy
Today's "secrets," unlike those of old, include many small but important details
which center around key manufacturing operations. No chef guards his favorite recipes
more zealously than the chocolate manufacturer guards his formulas for blending beans
or the time intervals he gives to his conching. Time intervals, temperatures and
proportions of ingredients are three critical factors that no company wants to divulge.
In line with this, the proposed project also observes the same manner of secrecy
regarding its own formulas and manners of making its own chocolates.
Sanitation
A visit to a chocolate factory certainly will not reveal any secrets; however, the
visitor will be impressed by the gleaming appearance that such a place has. Chocolate
manufacturers conduct all operations under sanitary, laboratory-like conditions in
keeping with the purity of the products they make. They follow a daily regimen of
machine maintenance and general housekeeping that is not exceeded in the food
industry.
Cleanliness is, indeed, the universal byword of the chocolate industry. Chocolate
factories not only have careful programs for industrial sanitation and for the personal
hygiene of their employees, but they are continually striving to improve their programs.
1. Proposed Equipment
Production Equipment
Auxiliary Equipment
Service Equipment
1. Delivery Truck
40 sq.
m
2. Rough Estimate of Investment Cost of Civil Engineering Works
1. EARTHWORKS
2. Concrete/Masonry Works:
3. Carpentry Works
160 pcs. 2 x 2 x 2’ ceiling 22,400.00
50 pcs. 4 x 4 x ¼’ marine plywood 21,000.00
5 pcs. 2 x 6x 8 ‘ door 1,600.00
Other materials 13,850.00
Subtotal 58,850.00
5. Renestration
360 4 x 24 blades 12,600.00
24 pairs @ 15 B Jalousie Frame 4,200.00
Subtotal 16,800.00
6. Forms/ Scaffoldings
100 pcs.2 x 3 x 12 Coco lumber 5,100.00
100pcs. 2 x 2 x 12 Coco lumber 3,400.00
Subtotal 8,500.00
Total P 888,000.00
V. MANAGEMENT
VI. MANPOWER
A. Production
Since the business uses modern technology of producing the chocolates and
there are only 120,000 units are estimated to be sold in its initial stage of operation, the
management may employ only thirteen (13) total number of workers who will carry out
the production requirements. Table I below shows the estimated cost of production
employing the services of 13 workers only. It is shown that production is being
segregated into four (4) major areas. These are the Roasting, Winnowing, Mixture
Processing and Molding and Packaging Areas.
The study shows that in order to establish a chocolate manufacturing business here in
Sulat, Eastern Samar, the proponents must have a working capital requirement of P
5,000,000.00. This working capital requirement is composed of P 2,000,000.00 initial
capital investment of the owner and P 3,000,000 fund from a 5- year bank loan with
12% interest per annum.
6. Fixed Asset
7. Investment Costs
TOTAL P 3,566,000
FORMULA METHOD
Where:
Required
Increase = change in x current assets (present)
In assets sales sales (present)
Spontaneous
Increase = change in x current liabilities (present)
In liabilities sales sales (present)
Increase
In retained = earnings - dividend
Earnings after taxes payment
COMPUTATION OF INCOME TAX
If net income is over P250,000 but not over P500,000, TAX will be:
P50,000 + 30% of excess over P250,000
4. Financial Projections
Sale P
s 3,300,000.00
Less
: Cost of Goods Sold
Telecommunications 11,940.00
Advertising 159,000.00
P 362,686.3
Net Income 1
ASSETS
Current Assets
Cash P 731,100.42
Land 898,000.00
P
TOTAL ASSETS 4,678,880.42
Liabilities
Capital
E. Sy Capital, Beginning P 2,000,000.00
P
TOTAL LIABILITIES AND CAPITAL 4,678,880.42
C. Projected Cash Flow Statements
Cash Outflows:
Payments for taxes 83,805.89
Payments to suppliers 1,534,340.81
Cash Outflow
P
Cash at the End of the Year 731,100.42
5. Production Cost and Expenses
Raw Materials
Cacao Beans 156 sacks of cacao beans @ P145/sack P 22,620.00
Sugar 960 kilos of sugar @ P40/kilo 37,440.00
Telecommunications 11,940.00
B. Project Financing
C. Financial Evaluation
The bank loan of P3,000,000.00 with 12% interest every year payable with uniform
annual payments of P 600,000.00 has a pay off period of 5 years.
Net Income
Rate of Return on Sales =
Net Sales
362,686.31
= 3,300,000.0
0
= 10.99%
3. Break Even Point
Fixed Cost
Break Even Point in units = Contribution
Margin
77,400.00
=
18
= 4,300.00
To Check:
129
Sales (P30 x 4,300 units) = ,000
Fixed Cos + Variable Cost [77,400 + (12 129
x 4300) = ,000
Break Even 0
VIII. SOCIAL DESIRABILITY ASPECT
The primary objective of this study is to determine the feasibility and viability of
a proposed plan to establish a Chocolate Manufacturing in Sulat, Eastern Samar. Part of
this study is to be able to shed light to the proponent of this project as to risks, cost
expenditures, benefits, marketability and profitability of the product.
After interpreting the data gathered and concluding that the proposed project is
feasible, we made some financial projections that show a favorable outcome to the
proponent. It is been estimated that after a year of operation with the new business
venture, ACONG’s Homebake Products can enjoy a material increase in their income in
the amount of P 382,696.31 in the first year of operations only.
Moreover, this project does not only give a great deal of benefits to the
proposing parties but to the society as well. With the establishment of a new line of
business, which is the chocolate manufacturing, ACONG’s Homebake Products can
contribute to the improvement of the economy locally by somehow increasing the
employed people in the society. In the first year of operations, the new line of business
would already generate a favorable income material to the owner of the project. Usually
companies would only break even in their first year of operations. But the proposed
chocolate manufacturing has already shown its profitability. It is expected that with a
favorable and profitable manufacturing operations, ACONGs’ would increase their
production of chocolates. This implies that more and more personnel and workers are
needed. Thus giving a venue for people to get employed and earn their money. If there
are more people earning, this means that taxes to be returned to government would
also increase. If there is an increase in production, there are more products to sell,
more income is generated. This means that the business is contributing to the local
economy.
Local farmers will be encouraged to cultivate cacao trees which have been
neglected for years. The study estimated that there would be income generated with
their by products and waste. By products generated during production are the shells of
cocoa beans that can be sold as animal feeds. It is projected that there are 500 kilos of
animal feeds created in the process of making chocolates. Those who are racing
animals would have a local access to suppliers of feeds that are very affordable for a
price of P 6.00 per kilo.
Wastes generated during production are mostly organic, so this may not give a
problems to the environment, the community and the health of the residents near the
site of production.