UNIT - I

CONCEPT AND DEFINITION OF PROJECT:

Projects are the specific schemes or action units designated for the investment of given resources and
skills with an aim of attaining some predetermined objectives. A project starts from the scratch. It has a
specific objective. It has a well-defined life span divided into a life cycle. It involves a set of activities
within a schedule and budget. It integrates human and non human resources.

According to Harold Kerzner: A project is any series of activities and tasks that:
 Have a specific objective to be completed within certain specified time and specifications.
 Have defined start and end dates
 Have funding limits
 Consume resources (i.e. money, people, equipment)
 Uniqueness from different perspectives.

A project is one-time job that has defined starting and ending dates, a clearly specified objective, or scope
of work to be performed, a pre-defined budget, and usually a temporary organization that is dismantled
once the project is complete.

A group of multiple interdependent activities that require people and resources is the Project. Projects
generally originate from plans. They serve as the building blocks for development planning. A Plan,
Programme and Project are different concepts yet complementary to one another.

PLAN:
A plan is an image, map or vision to represent the forms and/or features of desired situation(s).
It is a process of setting future goals for country or organization and choosing the actions to achieve these
goals.
Plans may be Community Development Plan, District Development Plan or Regional Development Plan
depending upon the area it serves and its magnitude.
Similarly, depending upon different sectors (agriculture, education, Health and so on) there may be
different sector-specific plans known as Sectoral Development Plan.
And finally, we have the National Development Plan.
In Plan document, we can find only the level or sector-specific Broad Decisions indicating what and how
much is to be achieved with the investment of given resources.
A plan itself is static. In other words, a plan representing only an imagination or vision will have no
meaning unless it is put into operation to achieve its set objective/s.
A Plan is a set of Programmes.

PROGRAMME:
A Programme is the extensive and consistent set of action units stating the needs of interrelated activities
to achieve the plan’s objectives and goal. There could be several programmes within a plan or
development plan.

PROJECT
A project is a unique group of tasks designed to attain a specific objective within the constraints of time,
cost and quality based on planning and control through the use of a variety of resources in a dynamic
environment.
Examples of typical projects are for example:
 Personal projects:
 obtain an MBA
 write a report
 plan a wedding
 plant a garden
 build a house extension
 Industrial projects:
 construct a building
 provide a gas supply to an industrial estate
 build a motorway
 design a new car
  Business projects:
 develop a new course
 develop a new course
 develop a computer system
 introduce a new product
 prepare an annual report
 set up a new office

Projects can be of any size and duration. They can be simple, like planning a party, or complex like
launching a space shuttle.

Generally projects are made up of:

 a defined beginning,
 multiple activities which are performed to a plan,
 a defined end.

Therefore a project may be defined as a means of moving from a problem to a solution via a series of
planned activities.

 A project is a means of moving from a problem to a solution via a series of planned activities.
 A project has a definite beginning and end.
 Projects consist of several activities.

Two essential features are present in every project no matter how simple or complicated they are. In the
first place, all projects must be planned out in advance if they are to be successfully executed. Secondly,
the execution of the project must be controlled to ensure that the desired results are achieved.

On most projects it is possible to carry out multiple activities simultaneously. Usually it is possible to
perform several activities at the same time, however there will be activities which cannot begin until a
preceding activity has been completed. Such relationships are referred to as dependencies or
precedencies, and when planning a project it is important to establish the order of precedence of
dependent activities, and to establish those activities which can be performed in parallel with other
activities.

Regardless of the nature or size of your project a successful outcome can only be achieved by using
sound project management techniques. The most widely used and popular methods of project
management are Gantt Charts, Critical Path Method (CPM) and Programme Evaluation and Review
Technique (PERT). However, it is important to remember that projects are carried out by people, and the
human aspects of project management are critical for the project success.

TERMINOLOGY AND DEFINITIONS:

A project is an interrelated set of activities that has a definite starting and ending point and results in the
accomplishment of a unique, often major outcome. "Project management" is, therefore, the planning and
control of events that, together, comprise the project. Project management aims to ensure the effective use
of resources and delivery of the project objectives on time and within cost constraints.

An activity or task is the smallest unit of work effort within the project and consumes both time and
resources which are under the control of the project manager. A project is a sequence of activities that has
a definite start and finish, an identifiable goal and an integrated system of complex but interdependent
relationships.
A schedule allocates resources to accomplish the activities within a timeframe. The schedule sets
priorities, start times and finish times.
Goal: Goal is what exactly needs to be accomplished after completion of the project.
Project Scope: Documented set of standards and criteria that the customer defines as successful
completion.
Objective: A combination of tasks that concern specific functional groups or structural areas.
Activity: A time consuming piece of work with a definite beginning and end.
Duration: The elapsed time from the beginning to the end of an activity, task or objective.

In recent years more and more activities have been tackled on a project basis. Project teams and a project
management approach have become common in most organisations. The basic approaches to project
management remain the same regardless of the type of project being considered.

Project Environment
Environment consists of forces that influence the project’s ability to achieve its objective. Projects operate
in a dynamic environment.
Project environment can be classified into:
i. Internal Environment
Internal environment is located within the project. It is Controllable by the project. It provides strengths
and weaknesses to the project. The forces in the internal environment consists of:
 Project Objective
 Constraints
 Structure
 Resources
ii. Task Environment
The task environment of a project is made up of stakeholders. They are either involved in the project or
their interests are affected by the project. The elements of task environment are:
 Customer
 Contractor
 Consultants
 Suppliers
 Government
 Financiers
 Competitors
 Labour Unions
iii. External Environment
It is located outside the project. It cannot be controlled by the project. The project can indirectly influence
it. It provides opportunities and threats to the project. The forces in the external environment are:
 Economic
 Technological
 Political-Legal
 Socio-cultural

MANAGEMENT:
 Management is the process of getting activities completed efficiently and effectively with and
through other people.
 To manage is to forecast and plan, to organize, to command, to coordinate and to control.
 Management is the art of getting things done through people.
 Management achieves goals by getting the jobs done efficiently and effectively through and with
people by using the means of planning, organizing, staffing, directing and controlling in a dynamic
environment.

PROJECT MANAGEMENT:
DEFINITION:
IT IS THE PLANNING, ORGANIZING, DIRECTING AND CONTROLLING OF COMPANY RESOURCES FOR A
RELATIVELY SHORT TERM OBJECTIVE THAT HAS BEEN ESTABLISHED TO COMPLETE SPECIFIC GOALS AND
OBJECTIVES PROJECT MANAGEMENT UTILIZES THE SYSTEMS APPROACH TO MANAGEMENT BY HAVING
FUNCTIONAL PERSONNEL (THE VERTICAL HIERARCHY ASSIGNED TO A SPECIFIC PROJECT / THE
HORIZONTAL HIERARCHY).

Project management is a system approach for efficient and effective achievement of project objectives
through assignment of total responsibility and accountability to a single project manager from inception
to completion and coordination across functional lines with proper utilization of planning and control
tools

According to Harold Kerzner: Project management is the planning, organizing, directing and
controlling of company resources to complete specific goals and objectives.

Project Management is an alternative to the traditional management models. It is planning, implementing

and controlling of complex and unique projects to achieve results within constraints in a dynamic
environment.

The adept use of techniques and skills (hard and soft) in planning and controlling tasks and resources
needed for the project, from both inside and outside of organisation, to achieve results.

The purpose of project management is to achieve successful project completion with the resources
available. A successful project is one which:
 has been finished on time
 is within its cost budget
 performs to a technical/performance standard which satisfies the end user.

CHARACTERISTICS OF PROJECT:
Despite the different types and natures of projects we observe in different sectors and in different levels,
all of those necessarily reflect a set of common characteristics.
A project has the following characteristics:
1. Objective: Each and every project needs to be guided to achieve an objective or a set of objectives. It
ceases to exist when the objective is achieved.
2. Life Span: A project has beginning and end. It cannot continue forever.
3. Constraints: A project has a schedule. It operates within the constraints of time, cost and quality.
Every project requires certain investment of resources.
4. Unique: Every project is unique. No two projects are exactly similar.
5. System: All projects need to undergo a system of inputs-process - Outputs.
6. Life Cycle: Every project will have its own phase-based cycle.
7. Teamwork: A project has many participants. It requires teamwork under the leadership of the Project
Manager.
8. Organization Structure: A project is a temporary organization. A project usually has its own budget
and management.
9. Planning and Control System: A project requires information, planning and control system. The
actual performance is compared with the planned targets.
10. Collection of Activities: A project is a collection of activities that are linked together to constitute a
system.
11. Project teams may consist of people from different backgrounds and different parts of the
organisation. In some cases project teams may consist of people from different organisations.
12. Project teams may be inter-disciplinary groups and are likely to lie outside the normal organisation
hierarchies.
13. The project team will be responsible for delivery of the project end product to some sponsor within or
outside the organisation. The full benefit of any project will not become available until the project as
been completed.

Key Objectives of Project Management

Any project must meet several objectives. Each objective is made up of many concerns, or constraints.
Project management should have a document that has all of the details of each concern spelled out.

ADVANTAGES OF PROJECT MANAGEMENT:

 Project management is based on modern approach of management.
 It is a distinct departure from traditional business organization form, which is basically vertical and
which emphasis a strong super - subordinate relationship.
Some of the advantages of project management are as follows:
 It helps to allocate organization's resources successfully and effectively to satisfy organization
objectives.
 It helps to develop organizational strategies, policies and procedures.
 It can be used to overcome slow decision - making process through the functional and organizational
hierarchies.
 It facilitates the introduction and management of change in the organization.
 It helps to identify the problem for timely corrective actions.
 It provides the advantages of specialization.
 It increased productivity, efficiency and reduced wastages.
 It avoids duplication of efforts and minimize the need for continuous reporting.
 It helps to identify the time limits for scheduling unlike traditional management.
 It helps to promote participation and professional management.
DISADVANTAGES:
 Project management is not a blessing in disguise.
Some of the disadvantages of the project management are as follows:
 Strong resistance of change by project employees
 Ad-hoc organization and lacks long term plans and policies for sustained growth.
 Problem of low utilization of highly diversified workforce.
 Problem of project conflict.
 Problem of changes in technology, goals and resources.
 Project management may be unsuitable for small firms, which lacks resources.
 Projects are subjected to constraints of time, cost and quality standards, which may be unrealistic.

PROJECT MANAGEMENT TODAY—AN INTEGRATIVE APPROACH

Competing in a global market influenced by rapid change, innovation, and time to market means
organizations manage more and more projects. Some means for coordinating and managing projects in
this changing environment is needed. Centralization of project management processes and practices has
been the practical outcome.
For example, Dell, IBM, Hewlett-Packard, and Intel all have over 1,000 projects being implemented
concurrently every day of the year across borders and differing cultures.
Questions:
1. How do these organizations oversee the management of all these projects?
2. How were these projects selected?
3. How do they ensure performance measurement and accountability?
4. How can project management continually improve?
Centralization entails integration of all project processes and practices to improve project management.
Integration is designed to improve project management in the whole organization over the long haul.
The rationale for integration of project management was to provide senior management with:
• An overview of all project management activities;
• A big picture of how organizational resources are being used;
• An assessment of the risk their portfolio of projects represents;
• A rough metric for measuring the improvement of managing projects relative to others in the industry;
• Linkages of senior management with actual project execution management.
Full insight of all components of the organization is crucial for aligning internal business resources with
the requirements of the changing environment. Integration enables management to have greater flexibility
and better control of all project management activities.
Operationally, what does project management integration mean? It necessitates combining all of the
major dimensions of project management under one umbrella. Each dimension is connected in one
seamless, integrated domain. Integration means applying a set of knowledge, skills, tools, and techniques
to a collection of projects in order to move the organization toward its strategic goals. This integration
movement represents a major thrust of project driven organizations across all industries.

INTEGRATION OF PROJECTS WITH ORGANIZATIONAL STRATEGY

Today, projects are the modus operandi for implementing strategy. Yet in some organizations, selection
and management of projects often fail to support the strategicplan of the organization.
Strategic plans are written by one group of managers, projects selected by another group, and projects
implemented by another. These independent decisions by different groups of managers create a set of
conditions leading to conflict, confusion, and frequently an unsatisfied customer. Under these conditions,
resources of the organization are wasted in non-value-added activities/projects. Since projects are the
modus operandi, strategic alignment of projects is of major importance to conserving and effective use of
organization resources.
Selection criteria need to ensure each project is prioritized and contributes to strategic goals. Anything
less is a waste of scarce organizational resources—people, capital, and equipment. Ensuring alignment
requires a selection process that is systematic, open, consistent, and balanced. All of the projects selected
become part of a project portfolio that balances the total risk for the organization. Management of the
project portfolio ensures that only the most valuable projects are approved and managed across the entire
organization.

INTEGRATION OF PROJECTS THROUGH PORTFOLIO MANAGEMENT

The portfolio management domain encompasses project management oversight at the organization level
through the project level. Management has the capability to zoom to a wide-angle view or zoom in to a
very specific element of a specific project activity or process. Full insight of all components of the
organization is crucial for aligning internal business resources with the requirements of the changing
environment. Project portfolios are frequently managed by a project office that serves as a bridge between
senior management and project managers and teams. The major functions of portfolio management are to
• Oversee project selection.
• Monitor aggregate resource levels and skills.
• Encourage use of best practices.
• Balance projects in the portfolio in order to represent a risk level appropriate to the organization.
• Improve communication among all stakeholders.
• Create a total organization perspective that goes beyond silo thinking.
• Improve the overall management of projects over time.
Portfolio management manages the integration of elements of organizational strategy with projects, along
with their interdependencies. At the project level, the management of the portfolio is directed toward
creation and use of best practices.

INTEGRATION OF THE PROCESSES OF IMPLEMENTING ACTUAL PROJECTS

Senior management is often involved in selecting projects but seldom involved in implementing them.
Implementing the project is the challenge. There are two dimensions within the actual execution of
projects (see Figure 1.3, The Technical and Sociocultural Dimensions of the Project Management
Process).
The first dimension is the technical side of the management process, which consists of the formal,
disciplined, purely logical parts of the process.
 This technical dimension includes planning, scheduling, and controlling projects.
 Clear project scope statements are written to link the project and customer and to facilitate
planning and control.
 Creation of the deliverables and work breakdown structures facilitates planning and monitoring
the progress of the project.
 The work breakdown structure serves as a database that links all levels in the organization, major
deliverables, and all work—right down to the tasks in a work package.
 Effects of project changes are documented and traceable.
 Thus, any change in one part of the project is traceable to the source by the integrated linkages of
the system.
 This integrated information approach can provide all project managers and the customer with
decision information appropriate to their level and needs.
 A successful project manager will be well trained in the technical side of managing projects.
The second and opposing dimension is the sociocultural side of project management.
It centers on creating a temporary social system within a larger organizational environment that combines
the talents of a divergent set of professionals working to
The technical and Socio-cultural dimensions of the project management

complete the project.

Types of Project
Projects can be of many categories. Various ways of categorizing a project are as shown in the
Table below.

PROJECT ORGANIZATION
When projects are initiated, two issues immediately arise. First, a decision must be made about how to tie
the project to the parent firm. Second, a decision must be made about how to organize the project itself.
Project Organization consists of:
 Designing a Structure
 Pulling together Project Team
 Establishing Authority and Responsibility relationship
 Establishing Project Office
There are three major organizational forms commonly used to house the projects.
1. Functional Organization
2. Pure Project Organization
3. Matrix Organization
1 Functional Organization
 Organization structure is broken into different functional units.
 The project tasks are performed through functional units.
 A project tends to be assigned to the functional unit that has most interest in ensuring its success
or that can be most helpful in implementing it.
 Functional elements of the parent organization- Administrative home for a project.
Advantages:
 There is maximum Flexibility in the use of staffs.
 Individual experts can be utilized by many projects
 Specialists in the division can be grouped to share knowledge and experience-- Synergistic
solutions to technical problems
 Serves as a base of technological, procedural, administrative and overall policy continuity.
 Functional division contains the normal path of advancement for individuals whose Expertise is
in the functional area.
Disadvantages:
 Lack of Client/Project focus.
 Focus on unique area of interest.
 Decision delay
 No individual is given full responsibility- lack of co-ordination
 Tendency to sub optimize the project
 Weak motivation for people
 Does not facilitate a holistic approach to the project (e.g. Jet air craft/ emergency room in a
hospital can not be well designed unless designed as a totality.)
2 Pure Project Organization
 The project is separated from the rest of the parent system.
 A self- contained unit with its own technical staff/ administration.
 The project manager has his own line organization with project authority and responsibility.
 The project has its own resources and management.

Advantages:
 The PM has full line authority over the project
 Project work force directly responsible to the PM
 Line of communication- shortened.
 Focus on project objective
 High motivation
 Unity of command Exists
 Flexible labor force
Disadvantages:
  Duplications of efforts/Inefficient use of resources
 Lack of job security
 Stock piling of equipments / Technical expertise
 Projectiles (A disease-that creates animosities between parent organization. staff and project
staff)
3. Matrix Organization
 A combination of pure project organization and functional Organization
 It is a pure project organization overlaid on the functional divisions of the parent firm.
 Project team is assigned from the functional departments.
 The PM has overall responsibility

Advantages:
 The project is the point of emphasis/ special focus
 Availability of entire reservoir of technical talents in the FD
 Team identity
 Less anxiety about job
 Rapid response to client needs
 Consistency of policies/ practices/procedures of parent firm
 Holistic approach/Balance of resources
Disadvantages:
 Power and Authority is balanced. Doubt exists who is in charge
 Division of authority and responsibility is complex
 Movement of resources from project to project- may foster political infighting among
 the several PMs.
 Projectile is still a serious disease.
 Violates the management principle of unity of command.

The basic factors that influence the selection of a project organizational form are:
• Project size
• Project length
• Experience with project management organization
• Philosophy and visibility of upper-level management
• Project location
• Available resources
• Unique aspects of the project
• Diversity of product lines
• Rate of change of the product lines
• Interdependencies among subunits
• Level of technology
• Presence of economies of scale
• Organizational size
 THE CHOICE OF A PROJECT ORGANIZATION
We suggest that a rational decision-making process regarding the choice of a project organization
includes the following steps:
1. Using the decision table evaluate the organizational contextual factors and the project factors.
2. Taking all these factors into consideration, making a subjective judgment as to the desired level of
project autonomy.
3. Keeping in mind the desired level of autonomy and the factors that have influenced this judgment the
most, making a decision as to whether a separate unit should be set up to manage the new project or not.
This decision must be based on an evaluation of the existing structure. If the existing structure is:

1. USING THE DECISION TABLE EVALUATE THE ORGANIZATIONAL CONTEXTUAL

FACTORS AND THE PROJECT FACTORS.
• A projectized structure, the question is usually irrelevant as the organization regularly establishes new
units for its new projects. Only in cases where the factors on the decision table are evaluated as very low
should a new unit not be established.
• A matrix structure, projects requiring a moderate level of autonomy are normally integrated into the
matrix because a project in a matrix structure has a moderate level of autonomy. Projects that score very
high on the factors in the decision table would require very high levels of autonomy and should be set up
as separate units. These would normally be exceptional cases.
Similarly, a project that scores very low on the factors in the decision table might be assigned directly to
the relevant functional department. Here again, this would be an exceptional case.
• A functional structure, projects that require moderate to high levels of autonomy should have separate
units set up to manage them.
By following this three-step decision process, the organization can logically analyze a very complex
situation and arrive at practical answers to the questions,
“Should a separate structure be set up to manage the new project?” and “How much autonomy should be
given to the new project?”
2. THE LEVEL OF PROJECT AUTONOMY CAN BE INFLUENCED BY A LARGE NUMBER
OF ORGANIZATIONAL PARAMETERS.
Management must make a series of decisions regarding these parameters in such a way that the net effect
produces the desired level of project autonomy. The following summarizes the most important
parameters, which include:
• Project manager selection. If top management comes to the conclusion that a given project requires a
substantial amount of autonomy, perhaps the most critical decision is the choice of the right project
manager. That person must be able and willing to function in an autonomous mode and assume full
responsibility for project decisions and full accountability for project performance. The selection criteria
would then include experience, training, personality, and attitudes congruent with a project management
culture.
• Project manager selection
— Ability and willingness to manage the project in an autonomous mode
• Project manager’s role & status
— Percentage of time assigned to the project
— Reporting level in the organization and access to top management
— Degree of responsibility for managing external and internal interfaces
• Project manager’s control over resources
— Proportion of human resources fully dedicated to the project
— Control over selection and management of resources
— Control over budget allocations and expenditures
• Project manager’s control over project content
— Authority on technical choices
— Control over content of mandates assigned inside and outside the parent organization
— Control over changes in project content
• Project manager’s degree of operational autonomy
— Project-specific management & control systems, procedures, etc.
— Project resources located together
— Physical separation from parent organization
• Project manager’s role and status. If a project manager is assigned full-time to a project, he or she has
greater autonomy than if his or her time and attention must be shared with other priorities. In addition, if
the project manager is to operate with a high degree of autonomy, he or she should report directly to the
highest possible level in the hierarchy or have direct access to upper management.
Finally, the greater the autonomy required by the project, the more pervasive and complete should be the
project manager’s authority and responsibility for the management of external interfaces (client and other
stakeholders, suppliers, regulators, media, etc.) and for the coordination of various contributing
departments within the parent organization. Any dilution of that authority would most probably result in
added coordination requirements and organizational risk.

3. IN SETTING UP THE PROJECT ORGANIZATION, MANAGEMENT USED THE DECISION

PROCESS AND TOOK THE FOLLOWING STEPS:
 They selected a project manager with a great deal of knowledge and experience; indeed, he was a
key member of the project team for the design and implementation of the current system and was
eager to take on this highly challenging assignment.
 The project manager was assigned full-time to the job and, although he is still reporting to the
same functional boss, he was given the green light to communicate directly with top management
when required. He was also given full responsibility for managing both internal and external
interfaces.
 He was assigned a full project team under his direct supervision including several key technical
contributors. He could get virtually any human resources he asked for and was given more
authority than usual over budget allocations and expenditures subject to his boss’s approval.
 He was not given full authority on technical choices as the new control system needs to be
integrated with many other systems under the responsibility of various functional departments.
On the other hand, he can exert considerable influence in all technical decisions. Furthermore, he
has more or less full authority on negotiating the technical contents of mandates and contracts
within his project.
 He set up a project-specific planning and control system but was not authorized to bypass the
parent organization approval and administrative procedures. He was allowed to rent space in
another building to accommodate the full project team as well as consultants working on the
project.
 During the very early stages of the project, rare and specialized human resources were shared
between the project team and the functional departments in the parent organization. This situation
was judged as unsatisfactory for both the project and the functional departments. Therefore, for
the next phases, the project was allowed to recruit its own resources from both the parent
organization and the outside market. The functional departments also hired and trained new
personnel to replace those who joined the project team. The hiring of full-time resources was
justified by the project duration of six years and by the relatively constant level of effort required
by the project.
Thus, the project organization is not completely autonomous from the parent organization, but
nevertheless, it represents, for this organization, a major departure from the usual way of organizing and
managing projects.

RESPONSIBILITIES OF THE PROJECT MANAGER:

1. To plan thoroughly all aspects of the project, soliciting the active involvement of all functional areas
involved, in order to obtain and maintain a realistic plan that satisfies their commitment for
performance.
2. To control the organization of manpower needed by the project.
3. To control the basic technical definition of the project, ensuring that "technical" versus "cost" trade-offs
determine the specific areas where optimisation is necessary.
4. To lead the people and organizations assigned to the project at any given point in time. Strong positive
leadership must be exercised in order to keep the many disparate elements moving in the same direction
in a co-operative.
5. To monitor performance, costs and efficiency of all elements of the project and the project as a whole,
exercising judgement and leadership in determining the causes of problems and facilitating solutions.
To complete the project on schedule and within costs, these being the overall standard by which
performance of the project manager is evaluated

CONSTRAINTS ON THE COMPLETION OF PROJECTS:

a) Time
Our definition of a project stated that it was an activity which had a defined beginning and ending
point. Most projects will be close-ended in terms of there being a requirement for completion by a
certain point in time. This point may be the result of an external factor such as new legislation, or may
be derived from organisational requirements. It may also be partly determined by other constraints.
There is likely to be some relationship between the time taken for a project and its cost. A trade-off
between the two constraining factors may then be necessary.
b) Resource Availability
There is likely to be a budget for the project and this will clearly be a major constraint. Cost
constraints may be set in a number of ways, for example as an overall cash limit or as a detailed
budget broken down over a number of expenditure headings. Labour resources in particular may be a
limiting factor on the completion of the project. In the short run it is likely that labour will be fixed in
supply. Whilst the overall resource available may in theory be sufficient to complete the project, there
may be difficulties arising out of the way in which the project has been scheduled. That is, there may
be a number of activities scheduled to take place at the same time and this may not be possible given
the amount of resources available.
c) Quality factors
Whether the project delivers the goods to the right quality.

There are techniques which can be used to overcome the problems referred to above. These include:
 Budgeting, and the corresponding control of the project budget through budgetary control procedures.
 Project planning and control techniques such as Gantt charts and network analysis.

An important point to note at this stage is how the various constraints on project completion are likely to
be interlinked with each other. For example, problems with time constraints or resource constraints may
be overcome by spending more through working overtime, employing more people or purchasing better
machines. Budget problems may have a knock-on effect on the achievement of deadlines.

STEPS IN DEFINING THE PROJECT

Project managers in charge of a single small project can plan and schedule the project tasks
without much formal planning and information. However, when the project manager must
manage several small projects or a large complex project, a threshold is quickly reached in which
the project manager can no longer cope with the detail.

STEP 1: DEFINING THE PROJECT SCOPE:

Defining the project scope sets the stage for developing a project plan. Project scope is a
definition of the end result or mission of your project—a product or service for your
client/customer. The primary purpose is to define as clearly as possible the deliverable(s) for the
end user and to focus project plans.
It is frequently overlooked by project leaders of well-managed, large corporations. Research
clearly shows that a poorly defined scope or mission is the most frequently mentioned barrier to
project success. The scope document directs focus on the project purpose throughout the life of
the project for the customer and project participants.
The scope should be developed under the direction of the project manager and customer. The
project manager is responsible for seeing that there is agreement with the owner on project
objectives, deliverables at each stage of the project, technical requirements, and so forth.
Employing a Project Scope Checklist
Clearly, project scope is the keystone interlocking all elements of a project plan. To ensure that
scope definition is complete, you may wish to use the following checklist:
Project Scope Checklist
1. Project objective
2. Deliverables
3. Milestones
4. Technical requirements
5. Limits and exclusions
6. Reviews with customer

1. Project objective. The first step of project scope definition is to define the overall objective to
meet your customer’s need(s).
For example, as a result of extensive market research a computer software company decides to
develop a program that automatically translates verbal sentences in English to Russian. The
project should be completed within three years at a cost not to exceed $1.5 million. The project
objective answers the questions of what, when, and how much.
2. Deliverables. The next step is to define major deliverables—the expected outputs over the life
of the project.
For example, deliverables in the early design phase of a project might be a list of specifications.
In the second phase deliverables could be software coding and a technical manual. The next
phase could be to test prototypes. The final phase could be final tests and approved software.
3. Milestones. A milestone is a significant event in a project that occurs at a point in time. The
milestone schedule shows only major segments of work; it represents first, rough-cut estimates
of time, cost, and resources for the project. The milestone schedule is built using the deliverables
as a platform to identify major segments of work and an end date—for example, testing complete
and finished by July 1 of the same year. Milestones should be natural, important control points in
the project. Milestones should be easy for all project participants to recognize.
4. Technical requirements. More frequently than not, a product or service will have technical
requirements to ensure proper performance.
For example, a technical requirement for a personal computer might be the ability to accept 120-
volt alternating current or 240-volt direct current without any adapters or user switches.
5. Limits and exclusions. The limits of scope should be defined. Failure to do so can lead to
false expectations and to expending resources and time on the wrong problem.
Examples of limits are: local air transportation to and from base camps will be outsourced;
system maintenance and repair will be done only up to one month after final inspection; client
will be billed for additional training beyond that prescribed in the contract. Exclusions further
define the boundary of the project by stating what is not included.
6. Reviews with customer. Completion of the scope checklist ends with a review with your
customer—internal or external. The main concern here is the understanding and agreement of
expectations. Is the customer getting what he or she desires in deliverables? Does the project
definition identify key accomplishments, budgets, timing, and performance requirements? Are
questions of limits and exclusions covered? Clear communication in all these issues is imperative
to avoid claims or misunderstanding. Scope definition should be as brief as possible but
complete; one or two pages are typical for small projects.
Different industries and companies will develop unique checklists and templates to fit their needs
and specific kinds of projects. Many companies engaged in contracted work refer to scope
statements as statements of work (SOW). Other organizations use the term project charter.

PROJECT CHARTER:
A project charter refers to a document that authorizes the project manager to initiate and lead the
project. This document is issued by upper management and provides the project manager with
written authority to use organizational resources for project activities. Often the charter will
include a brief scope description as well as such items as risk limits, customer needs, spending
limits, and even team composition.
SCOPE CREEP:
 Scope creep is the tendency for the project scope to expand over time—usually by
changing requirements, specifications, and priorities.
 Scope creep can be reduced by carefully writing your scope statement.
 A scope statement that is too broad is an invitation for scope creep.
 Scope creep can have a positive or negative effect on the project, but in most cases scope
creep means added costs and possible project delays.
 Changes in requirements, specifications, and priorities frequently result in cost overruns
and delays.
Examples are abundant—Denver airport baggage handling system; Boston’s new freeway
system (“The Big Dig”); China’s fast train in Shanghai; and the list goes on. On software
development projects, scope creep is manifested in bloated products in which added functionality
undermines ease of use.
STEP 2: ESTABLISHING PROJECT PRIORITIES:
Quality and the ultimate success of a project are traditionally defined as meeting and/or
exceeding the expectations of the customer and/or upper management in terms of cost (budget),
time (schedule), and performance (scope) of the project. The interrelationship among these
criteria varies.
For example, sometimes it is necessary to compromise the performance and scope of the project
to get the project done quickly or less expensively. Often the longer a project takes, the more
expensive it becomes. However, a positive correlation between cost and schedule may not
always be true. Other times project costs can be reduced by using cheaper, less efficient labor or
equipment that extends the duration of the project.
One of the primary jobs of a project manager is to manage the trade-offs among time, cost, and
performance. To do so, project managers must define and understand the nature of the priorities
of the project. They need to have a candid discussion with the project customer and upper
management to establish the relative importance of each criterion.
For example, what happens when the customer keeps adding requirements? Or if, midway
through the project, a trade-off must be made between cost and expediting, which criterion has
priority? One technique found in practice that is useful for this purpose is completing a priority
matrix for the project to identify which criterion is constrained, which should be enhanced, and
which can be accepted:
Constrain. The original parameter is fixed. The project must meet the completion date,
specifications and scope of the project, or budget.
Enhance. Given the scope of the project, which criterion should be optimized? In the case of
time and cost, this usually means taking advantage of opportunities to either reduce costs or
shorten the schedule. Conversely, with regard to performance, enhancing means adding value to
the project.
Accept. For which criterion is it tolerable not to meet the original parameters? When trade-offs
have to be made, is it permissible for the schedule to slip, to reduce the scope and performance of
the project, or to go over budget?
Because time to market is important to sales, the project manager is instructed to take advantage
of every opportunity to reduce completion time. In doing so, going over budget is acceptable
though not desirable. At the same time, the original performance specifications for the modem as
well as reliability standards cannot be compromised.
Priorities vary from project to project. For example, for many software projects time to market is
critical, and companies like Microsoft may defer original scope equirements to later versions in
order to get to the market first.

STEP 3: CREATING THE WORK BREAKDOWN STRUCTURE:

Major Groupings Found in a WBS
 Once the scope and deliverables have been identified, the work of the project can be
successively subdivided into smaller and smaller work elements.
 The outcome of this hierarchical process is called the work breakdown structure
(WBS).
 The WBS is a map of the project.
 Use of WBS helps to assure project managers that all products and work elements are
identified, to integrate the project with the current organization, and to establish a basis
for control.
 The following Figure shows the major groupings commonly used in the field to develop a
hierarchical WBS.
 The WBS begins with the project as the final deliverable.
 Major project work deliverables/systems are identified first; then the sub-deliverables
necessary to accomplish the larger deliverables are defined.
 The process is repeated until the sub-deliverable detail is small enough to be manageable
and where one person can be responsible.
 This sub-deliverable is further divided into work packages.
 Because the lowest sub-deliverable usually includes several work packages, the work
packages are grouped by type of work—for example, hardware, programming, testing.
 These groupings within a sub-deliverable are called cost accounts.
 This grouping facilitates a system for monitoring project progress by work, cost, and
responsibility.
 HIERARCHICAL BREAKDOWN OF WBS

How WBS Helps the Project Manager

 The WBS defines all the elements of the project in a hierarchical framework and
establishes their relationships to the project end item(s).
 Think of the project as a large work package that is successively broken down into
smaller work packages; the total project is the summation of all the smaller work
packages.
 This hierarchical structure facilitates evaluation of cost, time, and technical performance
at all levels in the organization over the life of the project.
 The WBS also provides management with information appropriate to each level.
 For example, top management deals primarily with major deliverables, while first-line
supervisors deal with smaller subdeliverables and work packages.
 Each item in the WBS needs a time and cost estimate.
 With this information it is possible to plan, schedule, and budget your project.
 The WBS also serves as a framework for tracking cost and work performance.
 As the WBS is developed, organizational units and individuals are assigned responsibility
for executing work packages.
 This integrates the work and the organization.
 Use of the WBS provides the opportunity to “roll up” (sum) the budget and actual costs
of the smaller work packages into larger work elements so that performance can be
measured by organizational units and work accomplishment.
 The WBS can also be used to define communication channels and assist in understanding
and coordinating many parts of the project.
  The structure shows the work and organizational units responsible and suggests where
written communication should be directed.
 Problems can be quickly addressed and coordinated because the structure integrates work
and responsibility.

WBS Development:
The following figure shows a simplified WBS for development of a new personal computer
project.
 Level 1 is at the top of the chart and it is the project end item— a deliverable product or
service.
 The levels of the structure can represent information for different levels of management.
 For example, level 1 information represents the total project objective and is useful to top
management; levels 2, 3, and 4 are suitable for middle management; and level 5 is for
first-line managers.
 Level 2 shows a partial list of deliverables necessary to develop the personal computer.
 One deliverable is the disk storage unit (shaded), which is made up of three sub-
deliverables—external USB, optical, and hard disks.
 Finally, the hard disk requires four sub-deliverables—motor, circuit board, chassis frame,
and read/write head.
 These sub-deliverables represent the lowest manageable elements of the project.
 Each sub-deliverable requires work packages that will be completed by an assigned
organizational unit.
 Each deliverable will be successively divided in this manner. It is not necessary to divide
all elements of the WBS to the same level.
 The lowest level of the WBS is called a work package.
 Work packages are short duration tasks that have a definite start and stop point, consume
resources, and represent cost.
 Each work package is a control point.
 A work package manager is responsible for seeing that the package is completed on time,
within budget, and according to technical specifications.
 Practice suggests a work package should not exceed 10 workdays or one reporting period.
 If a work package has a duration exceeding 10 days, check or monitoring points should
be established within the duration, say, every three to five days, so progress and problems
can be identified before too much time has passed.
 Each work package of the WBS should be as independent of other packages of the
project as possible.
 No work package is described in more than one subdeliverable of the WBS.
 Typically, a work breakdown subdeliverable includes the outcomes of more than one
work package from perhaps two or three departments.
 Therefore, the subdeliverable does not have a duration of its own and does not consume
resources or cost money directly.
 The higher elements are used to identify deliverables at different phases in the project and
to develop status reports during the execution stage of the project life cycle.
 Thus, the work package is the basic unit used for planning, scheduling, and controlling
the project.
 WORK BREAKDOWN STRUCTURE
To review, each work package in the WBS
1. Defines work (what).
2. Identifies time to complete a work package (how long).
3. Identifies a time-phased budget to complete a work package (cost).
4. Identifies resources needed to complete a work package (how much).
5. Identifies a single person responsible for units of work (who).
6. Identifies monitoring points for measuring progress (how well).

 Creating a WBS from scratch can be a daunting task.

 Project managers should take advantage of relevant examples from previous projects to
begin the process.
 WBSs are products of group efforts.
 If the project is small, the entire project team may be involved breaking down the project
into its components.
 For large, complex projects, the people responsible for the major deliverables are likely
to meet to establish the first two levels of deliverables.
 In turn, further detail would be delegated to the people responsible for the specific work.
 Collectively this information would be gathered and integrated into a formal WBS by a
project support person.
 The final version would be reviewed by the inner echelon of the project team.
 Relevant stakeholders (most notably customers) would be consulted to confirm
agreement and revise when appropriate.
 Project teams developing their first WBS frequently forget that the structure should be
end-item, output oriented.
 First attempts often result in a WBS that follows the organization structure—design,
marketing, production, finance.
 If a WBS follows the organization structure, the focus will be on the organization
function and processes rather than the project output or deliverables.
  In addition, a WBS with a process focus will become an accounting tool that records
costs by function rather than a tool for “output” management.
 Every effort should be made to develop a WBS that is output oriented in order to
concentrate on concrete deliverables.
STEP 4: INTEGRATING THE WBS WITH THE ORGANIZATION:
 The WBS is used to link the organizational units responsible for performing the work. In
practice, the outcome of this process is the organization breakdown structure (OBS).
 The OBS depicts how the firm has organized to discharge work responsibility.
 The purposes of the OBS are to provide a framework to summarize organization unit
work performance, identify organization units responsible for work packages, and tie the
organizational unit to cost control accounts.
 As in the WBS, the OBS assigns the lowest organizational unit the responsibility for
work packages within a cost account.
 Herein lies one major strength of using WBS and OBS; they can be integrated as shown
in Figure 4.5.
 The intersection of work packages and the organizational unit creates a project control
point (cost account) that integrates work and responsibility.
 The intersection of the WBS and OBS represents the set of work packages necessary to
complete the sub-deliverable located immediately above and the organizational unit on
the left responsible for accomplishing the packages at the intersection.
STEP 5: CODING THE WBS FOR THE INFORMATION SYSTEM:
 Gaining the maximum usefulness of a breakdown structure depends on a coding system.
 The codes are used to define levels and elements in the WBS, organization elements,
work packages, and budget and cost information.
 The codes allow reports to be consolidated at any level in the structure. The most
commonly used scheme in practice is numeric indention.
 Note the project identification is 1.0.
 Each successive indention represents a lower element or work package.
 Ultimately the numeric scheme reaches down to the work package level, and all tasks and
elements in the structure have an identification code.
 The “cost account” is the focal point because all budgets, work assignments, time, cost,
and technical performance come together at this point.
 This coding system can be extended to cover large projects.
 Additional schemes can be added for special reports.
 For example, adding a “23” after the code could indicate a site location, an elevation, or a
special account such as labor.
 Some letters can be used as special identifiers such as “M” for materials or “E” for
engineers. You are not limited to only 10 subdivisions (0–9); you can extend each
subdivision to large numbers—for example, .1–.99 or .1– .9999.
 If the project is small, you can use whole numbers.
 The following example is from a large, complex project: 3R2237A2P2233.6 where 3R
identifies the facility, 237A represents elevation and the area, P2 represents pipe two
inches wide, and 33.6 represents the work package number. In practice most
organizations are creative in combining letters and numbers to minimize the length of
WBS codes.
RESPONSIBILITY MATRICES:
One tool that is widely used by project managers and task force leaders of small projects is the
responsibility matrix (RM).

RESPONSIBILITY MATRIX FOR MARKET RESEARCH

The RM (sometimes called a linear responsibility chart) summarizes the tasks to be

accomplished and who is responsible for what on a project. In its simplest form an RM consists
of a chart listing all the project activities and the participants responsible for each activity. For
example, Figure 4.6 illustrates an RM for a market research study. In this matrix the R is used to
identify the committee member who is responsible for coordinating the efforts of other team
members assigned to the task and making sure that the task is completed. The S is used to
identify members of the five-person team who will support and/or assist the individual
responsible. Simple RMs like this one are useful not only for organizing and assigning
responsibilities for small projects but also for subprojects of large, more complex projects.
More complex RMs not only identify individual responsibilities but also clarify critical interfaces
between units and individuals that require coordination.
For example, Figure 4.7 is an RM for a larger, more complex project to develop a new piece of
automated equipment. Notice that within each cell a numeric coding scheme is used to define the
nature of involvement on that specific task. Such an RM extends the WBS/OBS and provides a
clear and concise method for depicting responsibility, authority, and communication channels.
Responsibility matrices provide a means for all participants in a project to view their
responsibilities and agree on their assignments. They also help clarify the extent or type of
authority exercised by each participant in performing an activity in which two or more parties
have overlapping involvement. By using an RM and by defining authority, responsibility, and
communications within its framework, the relationship between different organizational units
and the work content of the project is made clear.

PROJECT COMMUNICATION PLAN:

Once the project deliverables and work are clearly identified, following up with an internal
communication plan is vital. Stories abound of poor communication as a major contributor to
project failure. Having a robust communications plan can go a long way toward mitigating
project problems and can ensure that customers, team members, and other stakeholders have the
information to do their jobs. The communication plan is usually created by the project manager
and/or the project team in the early stage of project planning.
Communication is a key component in coordinating and tracking project schedules, issues, and
action items. The plan maps out the flow of information to ifferent stakeholders and becomes an
integral part of the overall project plan.
The purpose of a project communication plan is to express what, who, how, and when
information will be transmitted to project stakeholders so schedules, issues, and action items can
be tracked.
Project communication plans address the following core questions:
• What information needs to be collected and when?
• Who will receive the information?
• What methods will be used to gather and store information?
• What are the limits, if any, on who has access to certain kinds of information?
• When will the information be communicated?
• How will it be communicated?
Developing a communication plan that answers these questions usually entails the following
basic steps:
1. Stakeholder analysis. Identify the target groups. Typical groups could be the customer,
sponsor, project team, project office, or anyone who needs project information to make decisions
and/or contribute to project progress.
2. Information needs. What information is pertinent to stakeholders who contribute to the
project’s progress? For example, top management needs to know how the project is progressing,
whether it is encountering critical problems, and the extent to which project goals are being
realized. This information is required so that they can make strategic decisions and manage the
portfolio of projects. Project team members need to see schedules, task lists, specifications, and
the like, so they know what needs to be done next. External groups need to know any changes in
the schedule and performance requirements of the components they are providing. Frequent
information needs found in communication plans are:
Project status reports Deliverable issues
Changes in scope Team status meetings
Gating decisions Accepted request changes
Action items Milestone reports
3. Sources of information. When the information needs are identified, the next step is to
determine the sources of information. That is, where does the information reside? How will it be
collected? For example, information relating to the milestone report, team meetings, and project
status meetings would be found in the minutes and reports of various groups.
4. Dissemination modes. In today’s world, traditional status report meetings are being
supplemented by e-mail, teleconferencing, Lotus Notes, SharePoint, and a variety of database
sharing programs to circulate information. In particular, many companies are using the Web to
create a “virtual project office” to store project information. Project management software feeds
information directly to the Web site so that different people have immediate access to relevant
project information. In some cases, appropriate information is routed automatically to key
stakeholders. Backup paper hardcopy to specific stakeholders is still critical for many project
changes and action items.
5. Responsibility and timing. Determine who will send out the information. For example, a
common practice is to have secretaries of meetings forward the minutes or specific information
to the appropriate stakeholders. In some cases the responsibility lies with the project manager or
project office. Timing and frequency of distribution appropriate to the information need to be
established. The advantage of establishing a communication plan is that instead of responding to
information requests, you are controlling the flow of information. This reduces confusion and
unnecessary interruptions, and it can provide project managers greater autonomy. Why? By
reporting on a regular basis how things are going and what is happening, you allow senior
management to feel more comfortable about letting the team complete the project without
interference.

PROJECT PORTFOLIO MANAGEMENT

 Project portfolio management is the systematic process of selecting, supporting, and managing
a firm’s collection of projects.
 Projects are managed concurrently under a single umbrella and may be either related or
independent of one another.
 The key to portfolio management is realizing that a firm’s projects share a common strategic
purpose and the same scarce resources.
For example, Pratt & Whitney Jet Engines, a subsidiary of United Technologies Corporation, is similar to
other major jet engine manufacturers in creating a wide portfolio of engine types, from those developed
for helicopters to those for jet aircraft, from civilian use to military consumption. Although the products
share common features, the technical challenges also ensure that the product line is highly diverse. The
concept of project portfolio management holds that firms should not manage projects as independent
entities, but rather should regard portfolios as unified assets. There may be multiple objectives, but they
are also shared objectives.

OBJECTIVES AND INITIATIVES:

Portfolio management necessitate decision making, prioritization, review, realignment, and
reprioritization of a firm’s projects. Let’s consider each of these tasks in more detail.
A] DECISION MAKING:
 The decision whether or not to proceed in specific strategic directions is often influenced by
market conditions, capital availability, perceived opportunity, and acceptable risk.
 A variety of project alternatives may be considered reasonable alternatives during portfolio
development.
B] PRIORITIZATION:
Since firms have limited resources, they typically cannot fund every project opportunity and they must
have to prioritize. For this task, several criteria may be used:
• Cost: Projects with lower development costs are more favorable because they come with less upfront
risk.
• Opportunity: The chance for a big payout is a strong inducement for funding.
• Top management pressure: Political pressure from top management (say, managers with pet projects)
can influence decisions.
• Risk: Project payouts must justify some level of acceptable risk; those that are too risky are scratched.
• Strategic “fit”: If a firm has a policy of pursuing a family of products, all opportunities are evaluated in
terms of their complementarity—that is, either their strategic fit with existing product lines or their ability
to augment the current product family.
• Desire for portfolio balance: A firm may want to offset risky initiatives by funding other projects. The
Boston Consulting Group’s product matrix framework, for example, balances company product lines in
terms of relative market share and product growth, suggesting that firms maintain a strategic balance
within their portfolios between products with different profiles. A firm might use its profitable but low-
growth products to fund investment into projects with high growth prospects. Portfolio balance supports
developing a strategy that allows companies to balance or offset risk; explore alternative market
opportunities; and/or allow the funding of innovation in other product lines.

C] REVIEW:
All project alternatives are evaluated according to the company’s prioritization scheme. Projects selected
for the firm’s portfolio are the ones that, based on those priorities, offer maximum return.

D] REALIGNMENT:
 When portfolios are altered by the addition of new projects, managers must reexamine company
priorities.
 In the wake of new project additions, a number of important questions should be considered.
 Does the new project conform to strategic goals as characterized by the project portfolio, or
does it represent a new strategic direction for the firm?
 Does a new project significantly alter the firm’s strategic goals?
 Does the portfolio now require additional rebalancing?
 The decision to change a portfolio by adding new projects restarts the analysis cycle in which we
must again reexamine the portfolio for signs of imbalance or updating.
REPRIORITIZATION:
 If strategic realignment means shifting the company’s focus (i.e., creating new strategic
directions) managers must then reprioritize corporate goals and objectives.
 In this sense, then, portfolio management means managing overall company strategy.
 A good example of this phenomenon was a commercial jet project was initiated by a aircraft
manufacturing company over 20 years ago. The project’s cost overruns coupled with poor
demand soured company’s management on the commercial jet industry that they made the
decision to refocus their priorities exclusively on defense-related aviation projects.
Developing a Proactive Portfolio
 Portfolio management, therefore, is an important component in strategic project management.
 In addition to managing specific projects, organizations routinely strategically plan for
profitability, and the road to profitability often runs through the area of strategic project
management.
 One of the most effective methods for aligning profit objectives and strategic plans is the
development of a proactive project portfolio, or an integrated family of projects, usually with a
common strategic goal. Such a portfolio supports overall strategic integration, rather than an
approach that would simply move from project opportunity to opportunity.
KEYS TO SUCCESSFUL PROJECT PORTFOLIO MANAGEMENT:
Although examples of successfully managed portfolios abound, few researchers have investigated the key
reasons why some companies are better at it than others. Brown and Eisenhardt recently studied six firms
in the computer industry; all are involved in multiple project development activities. They determined that
successfully managed project portfolios usually reflect the following three factors.

A] FLEXIBLE STRUCTURE AND FREEDOM OF COMMUNICATION:

Multiple-project environments cannot operate effectively when they are constrained by restrictive layers
of bureaucracy, narrow communication channels, and rigid development processes. Successful portfolios
emerge from environments that foster flexibility and open communication. When project teams are
allowed to improvise and experiment on existing product lines, innovative new product ideas are more
likely to emerge.

B] LOW-COST ENVIRONMENTAL SCANNING

 Many firms devote a lot of time and money in efforts to hit product “home runs.”
 They put their faith (and financing) in one promising project and aim to take the marketplace by
storm, often without sufficiently analyzing alternative opportunities or future commercial trends.
 As a rule, successful project portfolio strategies call for launching a number of low-cost probes
into the future, the idea behind environmental scanning—developing and market-testing a
number of experimental product prototypes, sometimes by entering strategic alliances with
potential partners.
 Successful firms do not rely on home runs and narrowly concentrated efforts.
 They are constantly building and testing new projects prior to full-scale development.

C] TIME-PACED TRANSITION:
 Successful portfolio management requires a sense of timing, especially as firms make transitions
from one product to the next.
 Successful firms use project portfolio planning routinely to develop long lead times and plan
ahead in order to make the smoothest possible transition from one product to another, whether the
product lines are diverse or constitute creating a follow-on upgrade.
Gillette, for example, has made a lucrative business out of developing and selling new models of shaving
razors. Gillette’s product life cycle planning is highly sophisticated, allowing it to make accurate
predictions of the likely life cycle of current products and the timing necessary for beginning new product
development projects to maintain
a seamless flow of consumer products.

PROBLEMS IN IMPLEMENTING PORTFOLIO MANAGEMENT:

Although numerous factors can adversely affect the practice of portfolio management, recent research
seems to suggest that the following are among the most typical problem areas.
A] CONSERVATIVE TECHNICAL COMMUNITIES:
 In many organizations, there is a core of technical professionals— project engineers, research
scientists, and other personnel—who develop project prototypes.
 A common phenomenon is this group’s unwillingness, whether out of pride, organizational
inertia, or due to arguments supporting pure research, to give up project ideas that are too risky,
too costly, or out of sync with strategic goals.
 Often, when top management tries to trim the portfolio of ongoing projects for strategic reasons,
they find engineers and scientists reluctant to accept their reasoning.

B] OUT-OF-SYNC PROJECTS AND PORTFOLIOS:

 Sometimes after a firm has begun realigning and reprioritizing its strategic outlook, it continues
to develop projects or invest in a portfolio that no longer accurately reflects its new strategic
focus.
 Strategy and portfolio management must accurately reflect a similar outlook.
  When strategy and portfolio management are out of alignment, one or both of two things will
probably happen: either the portfolio will point the firm toward outmoded goals or the firm’s
strategy will revert to its old objectives.

C] UNPROMISING PROJECTS
 The worst-case scenario finds a company pursuing poor-quality or unnecessary projects.
 A recent battle in consumer video electronics pitted Sony’s Blu-ray high definition Digital Video
Disc (DVD) technology against Toshiba’s offering, the High Definition Digital Versatile Disc
(HD-DVD). Although the Sony product requires a relatively expensive machine to play the discs,
it convinced the majority of the public that its format is the superior one.
 Major content manufacturers and retailers had been steadily withdrawing their support for the
HD-DVD technology, leaving Toshiba to continue developing it alone.
 After pursing HD-DVD technology for several years at high cost, Toshiba announced in early
2008 that it was abandoning its foray.
 When portfolio management is geared to product lines, managers routinely rebalance the
portfolio to ensure that there are a sufficient number of products of differing type to offset those
with weaknesses.

D] SCARCE RESOURCES:
 A key resource for all projects is human beings.
 In fact, personnel costs comprise one of the highest sources of project expense.
 Additional types of resources include any raw materials, financial resources, or supplies that are
critical to successfully completing the project.
 Before spending large amounts of time creating a project portfolio, organizations thus like to
ensure that the required resources will be available when needed.
 A principle cause of portfolio underperformance is a lack of adequate resources, especially
personnel, to support required development.
 Portfolio management is the process of bringing an organization’s project management practices
into line with its overall corporate strategy.
 By creating complementarity in its project portfolio, a company can ensure that its project
management teams are working together rather than at cross-purposes.
 Portfolio management is also a visible symbol of the strategic direction and commercial goals of
a firm. Taken together, the projects that a firm chooses to promote and develop send a clear signal
to the rest of the company about priorities, resource commitment, and future directions.
 Finally, portfolio management is an alternative method for managing overall project risk by
seeking a continuous balance among various families of projects, between risks and return trade-
offs, and between efficiently run projects and nonperformers.
 As more and more organizations rely on project management to achieve these ends, it is likely
that more and more firms will take the next logical step: organizing projects by means of
portfolio management.

FOR READING ONLY

[ Consider the example of the large pharmaceutical firm Pfizer. Pfizer and its competitors routinely
manage large families of projects in an integrated manner. The overall integration of project management
efforts helps the company’s managers deal with certain realities of the pharmaceutical industry, such as
extremely high development costs and long lead times for new products. At any particular point in time,
for example, Pfizer has numerous projects under research and development, a smaller number of projects
entering various stages of clinical trials, and finally, an even smaller line of projects already on the
market. Each step in the cycle is fraught with risks and uncertainties.
Will a drug work in clinical trials? Will it have minimal negative side effects? Can it be produced in a
cost-effective manner? Is its release time-sensitive (is there, for instance, a limited market opportunity of
which to take advantage)? Often the answers to such questions will reduce Pfizer’s ongoing portfolio of
development projects.
In fact the lead time for bringing a new drug to market can easily stretch over 15 years. Moreover, the
success rate of a drug actually being commercially developed is estimated to be less than 0.002%. Under
circumstances this risky, in which development time is lengthy, the financial repercussion of failure are
huge, and success is never certain, pharmaceutical firms must practice highly sophisticated project
portfolio management. Because failure rates are high and washouts constant, the need to take advantage
of new product opportunities is critical. Only in this way can the company ensure a steady supply of new
products in the pipeline.
The pitfalls and possibilities of the pharmaceuticals development process are as follows. Drug companies
compensate for the lengthy lead times necessary to get final approval of new products by simultaneously
funding and managing literally scores of development efforts. Unfortunately, only a small proportion of
an R&D portfolio will show sufficient promise to be advanced to the clinical-trial stage. Many projects
are further weeded out during this phase, with very few projects reaching the stage of commercial rollout.
 Pfizer uses portfolio management to manage the flow of new drug development projects.
 They are necessary because a certain percentage of projects will be canceled prior to full funding,
others will be eliminated during development, and still others will fail commercially.
 This cycle leaves only a few projects to account for a firm’s return on all of its investments.
 In short, any company that puts all its R&D eggs in one project basket runs huge risks if that
project fails during development or proves disappointing in the marketplace.
 As a rule, therefore, companies guarantee themselves fallback options, greater financial stability,
and the chance to respond to multiple opportunities by constantly creating and updating portfolios
of projects.

……………………………………………………………………………………………………………
 WORK BREAKDOWN STRUCTURE [ ADDITIONAL NOTES ]

 A Work Breakdown Structure (WBS) is a decomposition of all the work necessary to complete a
project.
 A WBS is arranged in a hierarchy and constructed to allow for clear and logical groupings, either
by activities or deliverables. \
 The WBS should represent the work identified in the approved Project Scope Statement and
serves as an early foundation for effective schedule development and cost estimating.
 Project managers typically will develop a WBS as a precursor to a detailed project schedule. The
WBS should be accompanied by a WBS Dictionary, which lists and defines WBS elements.

When to use it:

 A work breakdown structure is an essential element in project planning and project management.
In the quality planning process, WBS
 begins with a generalized goal and then identifies progressively finer levels of actions needed to
accomplish the goal. In the quality
 improvement process, the tool is especially useful for creating an implementation plan to remedy
identified process problems. For WBS
 to accurately reflect the project, however, it is essential that the team using it have detailed
understanding of the tasks required.

The goals of developing a WBS and WBS Dictionary are

1) for the project team to proactively and logically plan out the project to completion,
2) to collect the information about work that needs to be done for a project, and
3) to organize activities into manageable components that will achieve project objectives.
The WBS and WBS Dictionary are not the schedule, but rather the building blocks to it. The progression
of WBS and WBS Dictionary development is as follows:

WBS
WBS(Diagram
(Diagram WBS
WBSDictionary
Dictionary Detailed
Detailed
or
or List)
List) Schedule
Schedule

Goal Goals Goal

Define comprehensive Describe task Integrate detailed list of
list of project activities Sequence activities project activities,
Estimate duration dependencies, constraints,
Estimate resources and resources to reflect
Identify constraints complete timeframe
The WBS and WBS Dictionary should not be static documents. WBS construction is subject to project
management progressive elaboration, and as new information becomes known, the WBS should be
revised to reflect that information.
A Project Team that has substantial changes to its WBS should reference the project’s Change
Management Plan for guidance on management of changes to project scope.

1 EXAMPLE
Below is a simplified WBS example with a limited number of organizing levels. The following list
describes key characteristics of the sample WBS:
 Hierarchical Levels – contains three levels of work
 Numbering Sequence – uses outline numbering as a unique identifier for all levels
 Level one is 1.0, which illustrates the project level.
 Level two is 1.X (1.1, 1.2, 1.3, etc.), which is the summary level, and often the level at which
reporting is done.
 Level three is 1.X.X (1.1.1, 1.1.2, etc.), which illustrates the work package level. The work
package is the lowest level of the WBS where both the cost and schedule can be reliably estimated.
 Lowest Level Descriptions – expressed using verbs and objects, such as “make menu.”
2 WBS NUMBERING
In a WBS, every level item has a unique assigned number so that work can be identified and tracked over
time. A WBS may have varying numbers of decomposition levels, but there is a general scheme for how
to number each level so that tasks are uniquely numbered and correctly summarized. Below is the
general convention for how tasks are decomposed:
 Level 1 – Designated by 1.0. This level is the top level of the WBS and is usually the project
name. All other levels are subordinate to this level.
 Level 2 – Designated by 1.X (e.g., 1.1, 1.2). This level is the summary level.
 Level 3 – Designated by 1.X.X (e.g., 1.1.1, 1.1.2). This third level comprises the
subcomponents to each level 2 summary element. This effort continues down until progressively
subordinate levels are assigned for all work required for the entire project.

If tasks are properly subordinated, most project scheduling tools will automatically number tasks using
the above convention.