PURPOSIVE COMMUNICATION

INFORMATIVE, PERSUASIVE
AND ARGUMENTATIVE
COMMUNICATION

PREPARED BY: MR. MIGUEL KRIS

M. REYES, LPT
 INTRODUCTION TO THREE
TYPES OF COMMUNICATION

Communication is made for numerous

purposes. The way messages are crafted
depends highly on the intention of the sender.
Each message serves a purpose whether to
encourage, to inform or to argue.
 THREE TYPES OF COMMUNICATION
There are three types of communication. First is Informative Communication,
1. INFORMATIVE a type focus on giving information and supplying more details for the purpose
of prolonged conversation with salient discussion. It is more on giving than
asking. The goal is to explain things but not to change the perception, belief or
behavior of the audience. By sharing, ignorance is reduced or eliminated.

2. PERSUASIVE
Persuasive Communication is considered as an art of gaining fair and
favorable considerations for our point of view. It allows the speaker to think
and reconsider your thoughts and later letting them turn themselves into
agents of change. It also gears towards advocating on something and has
higher intellectual obligations.

3. ARGUMENTATIVE Last is Argumentative Communication highly induces on the capacity of

logical reasoning and sound proofs. Someone has to research, gather facts,
use statistics, and incorporate evidences to prove a statement.
 INFORMATIVE
COMMUNICATION
 5 CONCEPTS OF INFORMATIVE
COMMUNICATION

1. YOUR AUDIENCE:
“Who are you going to communicate your information with?”
Consider analyzing your audience in order to make your informative speech
communication effective

THE TOPIC: 2.
The topic for your speech communication should be one that you are
involved and excited about.
It should be information you are interested in sharing.
Big topics should be broken down into smaller topics.
Be specific!
 5 CONCEPTS OF INFORMATIVE
COMMUNICATION

3. SUFFICIENT AND ACCURATE INFORMATION

The best place to start is with the tool you know the best- The Internet.
Consider some other sources for your information gathering like interviews.
If you are sharing information, be sure to check the facts. Information should never
be accurate.

EFFECTIVE VISUALS 4.
“Use visual representation of the information that you are going to share to
make communication more effective.
If the information is complex, simplify with a visual representation.
Add humor to your speech presentation by way of visual representations.
 5 CONCEPTS OF INFORMATIVE
COMMUNICATION

ORGANIZING YOUR SPEECH COMMUNICATION AND 5.

PRESENTATION
“Good organization and practice can only lead to success.”
Step 1: Prepare the body
Step 2: Prepare a Preview
Step 3: Prepare an attention- getting opener
Step 4: Prepare a Summary
Step 5: Prepare a memorable conclusion
 EXAMPLES OF INFORMATIVE SPEECH
Amazing Health Benefits of Coffee

Coffee may taste good and get you going in the morning, but what will it do for your health? We all have
our reasons for drinking coffee. Whether coffee is the only thing worth getting out of bed for in the
morning, or that it makes you a better person, or that it helps to get your bowel moving or simply the joy
to be found in the rich aroma and flavor of your regular brew.

There is no denying that coffee has not only become a staple in today’s society but a culture in its own
right.The majority of scientific studies carried out in recent years now seem to be in agreement that
coffee is not just a low-calorie feel-good beverage but that for a healthy individual; there are tremendous
health benefits to be gained from moderate, regular consumption of coffee. A popular misconception is
that drinking coffee may lead to calcium loss from the body. However, recent evidence has shown that
coffee has no negative effect on bone health. And of course, strong healthy bones are a result of a diet
rich in calcium. Come to think of it, preparing your coffee with a full glass of milk will actually help you
meet your needs in calcium.

Drinking coffee is a great way to get together with family and friends! Sipping up, sharing conversations, it
lifts our moods, relieves stress and enhances your performance in many ways! So the next time you’re
looking for something to relax or cheer you up, reach out and experience the invigorating benefits of a
refreshing cup of coffee.
 SEATWORK
TITLE: THE “WRITE” WAY
DIRECTIONS: DRAFT A PIECE CONTAINING AN INFORMATIVE SPEECH ABOUT A
TOPIC OF YOUR INTEREST. THE STRUCTURE OF YOUR SPEECH MUST BE IN 5-
8-2 FORMAT. WRITE THE DRAFT ON A WHOLE SHEET OF YELLOW PAPER.

THE TITLE OF YOUR SPEECH CAN BE AS FOLLOWS:

THE BENEFITS OF...
THE ADVANTAGE OF HAVING...
THE ADVANTAGE OF BEING...
THE POSITIVE/NEGATIVE EFFECTS OF...

NOTE: YOU MAY CONSULT/ DISCUSS WITH YOUR TEACHER ABOUT YOUR DRAFT.