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Downloadable Test Bank for Research Methods In Psychology 10th Edition Shaughnessy

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Chapter 05 - Survey Research

Chapter 05
Survey Research

Short Answer Questions

1. (p. 141-144) Distinguish between probability sampling and nonprobability sampling. Name two
types of probability samples and one type of nonprobability sample.

The distinguishing characteristic of probability sampling is that the researcher can specify, for
each element of the population, the probability that it will be included in the sample. In
nonprobability sampling there is no way to estimate the probability of each element being
included in the sample. Probability sampling is much more likely than is nonprobability
sampling to lead to a representative sample of the population. Two types of probability
samples are simple random samples and stratified random samples. Nonprobability samples
are often called convenience samples because they comprise elements (people) who are
available and willing to participate.

Level: Factual

2. (p. 152-157) Why is a longitudinal design preferred over a study using successive independent
samples to assess the direction and extent of attitude change for individual respondents?

In a longitudinal design, the same sample of respondents is surveyed more than once. Thus, it
is possible to assess whether the individual respondents' attitudes change from the first to the
second survey. When successive independent samples are used, each independent sample is
used to describe the population over time and only the change in attitudes at the population
level can be assessed. This change may be difficult to interpret if noncomparable successive
samples are tested.

Level: Conceptual

5-1
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Chapter 05 - Survey Research

3. (p. 160) Self-report measures of people's attitudes and feelings are reliable if they consistently
yield similar results. How do researchers typically assess reliability?

Reliability can be assessed using a test-retest procedure wherein the same individuals
complete a measure twice (separated by weeks or months) and the correlation between
responses is determined. Individuals' relative position in the distribution of scores should be
similar at the two test times. The higher the correlation between sets of scores, the greater is
the reliability.

Level: Factual

4. (p. 164-165) Identify the key features of a good questionnaire item.

Good questionnaire items should use vocabulary that is simple, direct, and familiar to all
respondents; not involve double-barreled, leading, or loaded questions; be as short as possible
(20 or fewer words); present conditional information prior to the key idea; avoid potential
response bias; and be checked for readability.

Level: Factual

5. (p. 140) Suppose a researcher wishes to use stratified random sampling to select a
representative sample of 100 people from a population that has the following characteristics:

Describe the sample in terms of how many single and married women and men the researcher
would need to represent the population.

Of the sample of 100, 60 of the respondents should be women. Of these 60 women, 30 should
be married and 30 should be single. Forty of the respondents should be men; of these 40 men,
10 should be married and 30 should be single.

Level: Applied

5-2
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McGraw-Hill Education.
Chapter 05 - Survey Research

6. (p. 145-146) Suppose a researcher wishes to use stratified random sampling to select a
representative sample of 100 people from a population that has the following characteristics:

Suppose the researcher mails the survey to the 100 people in the representative sample and
only 50 of the people return a completed survey. Can you state that this sample of 50
represents the population? Why or why not?

We cannot conclude from this information whether the sample of 50 is representative of the
population. We would need to know the extent to which the characteristics of the sample
(women, men; married, single) match the population characteristics. The problem of low
response rate in this mail survey, however, makes it unlikely that the sample represents the
population.

Level: Applied

5-3
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McGraw-Hill Education.
Chapter 05 - Survey Research

7. (p. 162) A researcher was interested in developing a reliable and valid measure of friendliness.
That is, she wanted to distinguish between friendly and unfriendly people using her
questionnaire. To determine whether she developed a good measure (called "Friend"), she
administered her "Friend" questionnaire to a group of 300 people twice (Friend-Time 1 and
Friend-Time 2), separated by six months. At the second testing session she also administered
a similar questionnaire called "Nice," which previous research has shown to be a valid
measure of people's ability to get along with people and to make friends. She also
administered a questionnaire designed to measure art ability, which she predicted to be
unrelated to friendliness. She observed the following correlations among the measures:

What correlation coefficient value indicates the "Friend" measure is reliable?

The test-retest reliability is .85.

Level: Applied

5-4
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Chapter 05 - Survey Research

8. (p. 162) A researcher was interested in developing a reliable and valid measure of friendliness.
That is, she wanted to distinguish between friendly and unfriendly people using her
questionnaire. To determine whether she developed a good measure (called "Friend"), she
administered her "Friend" questionnaire to a group of 300 people twice (Friend-Time 1 and
Friend-Time 2), separated by six months. At the second testing session she also administered
a similar questionnaire called "Nice," which previous research has shown to be a valid
measure of people's ability to get along with people and to make friends. She also
administered a questionnaire designed to measure art ability, which she predicted to be
unrelated to friendliness. She observed the following correlations among the measures:

What correlation coefficient value indicates the "Friend" measure has good convergent
validity?

The correlation between Friend and Nice is .80.

Level: Applied

5-5
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McGraw-Hill Education.
Chapter 05 - Survey Research

9. (p. 162) A researcher was interested in developing a reliable and valid measure of friendliness.
That is, she wanted to distinguish between friendly and unfriendly people using her
questionnaire. To determine whether she developed a good measure (called "Friend"), she
administered her "Friend" questionnaire to a group of 300 people twice (Friend-Time 1 and
Friend-Time 2), separated by six months. At the second testing session she also administered
a similar questionnaire called "Nice," which previous research has shown to be a valid
measure of people's ability to get along with people and to make friends. She also
administered a questionnaire designed to measure art ability, which she predicted to be
unrelated to friendliness. She observed the following correlations among the measures:

What correlation coefficient value indicates the "Friend" measure has good discriminant
validity?

The correlation between Friend and Art Ability is .10.

Level: Applied

5-6
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McGraw-Hill Education.
Chapter 05 - Survey Research

10. (p. 161-162) A researcher was interested in developing a reliable and valid measure of
friendliness. That is, she wanted to distinguish between friendly and unfriendly people using
her questionnaire. To determine whether she developed a good measure (called "Friend"), she
administered her "Friend" questionnaire to a group of 300 people twice (Friend-Time 1 and
Friend-Time 2), separated by six months. At the second testing session she also administered
a similar questionnaire called "Nice," which previous research has shown to be a valid
measure of people's ability to get along with people and to make friends. She also
administered a questionnaire designed to measure art ability, which she predicted to be
unrelated to friendliness. She observed the following correlations among the measures:

Is the researcher able to conclude that she has developed a reliable and valid measure of
friendliness?

Yes, these data present good evidence for the construct validity and reliability of the new
measure. The test-retest reliability of .85 indicates acceptable reliability for the measure.
Construct validity is good because the measure correlates well with a related measure (Nice)
and does not correlate well with an unrelated measure (Art ability).

Level: Applied

Multiple Choice Questions

11. (p. 136) Surveys play an important role in a type of research that is intended to assess the
covariation of naturally occurring variables with the goal of identifying predictive
relationships. This general type of research is called
A. experimental research.
B. analytical research.
C. correlational research.
D. qualitative research.

Level: Factual

5-7
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Chapter 05 - Survey Research

12. (p. 136) The quantitative index of the direction and magnitude of a predictive relationship is
called
A. a correlation coefficient.
B. convergent validity.
C. a contingency statistic.
D. a dependent variable.

Level: Factual

13. (p. 136) A professor wants to determine if students' final exam scores in a course can be
predicted based on their scores on the first test. The quantitative index the professor is likely
using in this situation is the
A. prediction product.
B. contingency score.
C. covariation cross product.
D. correlation coefficient.

Level: Applied

14. (p. 137) When a survey has been created and administered by a sponsoring organization,
such as a company or institution, we should
A. conclude the survey results will always be biased in favor of the sponsoring organization.
B. examine whether the survey data have been selectively analyzed or reported.
C. assume the research will be poor quality.
D. automatically ignore the survey results.

Level: Factual

15. (p. 138) Which of the following characteristics do most surveys have in common?
A. direct observation and coding
B. interviewing and the use of focus groups
C. limited scope and pragmatic purpose
D. sampling and a set of predetermined questions

Level: Factual

5-8
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Chapter 05 - Survey Research

16. (p. 139) In sampling, the specific list of the elements of the population is called the
A. sample.
B. sampling frame.
C. survey set.
D. representative sample.

Level: Factual

17. (p. 139) A sampling frame in survey research could be considered a(n) __________ of the
population.
A. operational definition
B. biased sample
C. representative sample
D. probability sample

Level: Conceptual

18. (p. 140) An important goal of sampling is to identify a _______ that will be representative of
the ________.
A. population; sample
B. sample; sampling frame
C. sampling frame; sample
D. sample; population

Level: Factual

19. (p. 140) Survey researchers are most interested in


A. the responses of individuals in their sample.
B. obtaining a very large sample size.
C. generalizing responses from a sample to the population.
D. predicting the size of the sampling frame based on the sample.

Level: Factual

5-9
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Chapter 05 - Survey Research

20. (p. 140) The ability to generalize the results from a survey sample to the population of
interest depends most critically on the sample's
A. stratification.
B. representativeness.
C. homogeneity vs. heterogeneity.
D. correlations.

Level: Factual

21. (p. 140) A sample is said to be representative when


A. a sponsoring organization uses the sample data to sell a product.
B. researchers are interested only in the opinions of people in the sample.
C. it exhibits the same distribution of characteristics as the population from which it was
drawn.
D. all of these

Level: Factual

22. (p. 140) Which of the following samples would be representative of a population that is 75%
women and 25% men?
A. 60 women, 20 men
B. 75 women, 25 men
C. 225 women, 75 men
D. all of these

Level: Applied

23. (p. 140) When the distribution of characteristics in a sample is systematically different from
that of the target population, the sample is called a
A. biased sample.
B. stratified sample.
C. representative sample.
D. distorted sample.

Level: Factual

5-10
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Chapter 05 - Survey Research

24. (p. 140) Which of the following samples would represent a biased sample if a population
comprised 40% freshmen, 20% sophomores, 20% juniors, and 20% seniors?
A. 200 of each class year (a total sample of 800 students)
B. 80 freshmen, 40 sophomores, 40 juniors, 40 seniors
C. 40 freshmen, 20 sophomores, 20 juniors, 20 seniors
D. 8 freshmen, 4 sophomores, 4 juniors, 4 seniors

Level: Applied

25. (p. 140) A survey researcher chose to administer a survey using the Internet. This sample
likely overrepresents people who own a computer and underrepresents people who don't own
a computer. This problem in the researcher's survey is best described as
A. low response rate.
B. a stratified sample.
C. selection bias.
D. a spurious relationship.

Level: Applied

26. (p. 140) A city used property tax records of homeowners to identify a sample of people to
ask about recreational services at local parks. This survey would most likely be criticized for
A. population bias.
B. selection bias.
C. stratification bias.
D. response rate bias.

Level: Applied

27. (p. 140) The problem of selection bias in survey research is similar to the problem of
________ in research using archival data.
A. selection threat to internal validity
B. selective deposit
C. selective survival
D. spurious relationships

Level: Conceptual

5-11
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Chapter 05 - Survey Research

28. (p. 140) Suppose a recent issue of the campus newspaper reported a survey about students'
attitudes toward proposed changes in the required curriculum. Which of the following would
you need to focus on most to decide whether the survey results reported in the paper can be
generalized to the entire population of students?
A. representativeness of the sample
B. distinctiveness of the sample
C. number of students in the sample
D. variability among students in the sample

Level: Applied

29. (p. 142) When selecting a sample to best represent the population, probability sampling is
_________ than nonprobability sampling.
A. more convenient
B. more biased
C. far superior
D. far worse

Level: Factual

30. (p. 142) In a simple random sample, every individual in the population
A. completes the survey.
B. has an equal chance of being selected to be in the sample.
C. decides to participate in the survey if it is convenient for them.
D. none of these

Level: Factual

31. (p. 142) The decision of how many people needed in a random sample to represent the
population should be based on the
A. number of people available and willing to participate in the survey.
B. financial resources available to the researcher for completing the survey.
C. the availability of an adequate sampling frame.
D. degree of variability in the population.

Level: Factual

5-12
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Chapter 05 - Survey Research

32. (p. 143) Stratified random sampling is especially useful when the researcher is interested in
A. making specific statements about individual respondents.
B. making general statements about the population as a whole.
C. making comparisons with previous studies that have used simple random sampling.
D. making general statements about specific portions of the population that has been sampled.

Level: Factual

33. (p. 143) The best approach for obtaining a representative sample when using stratified
random sampling is to
A. sample so that there is an equal number of respondents in the different strata.
B. use random-digit dialing.
C. sample so that the proportion of respondents in the different strata represents the
proportions in the population.
D. eliminate people from the sampling frame who are unlikely to return a completed survey.

Level: Factual

34. (p. 144) A TV reporter interviewed several dozen people at the scene of a political
demonstration about their opinions regarding the demonstration. The reporter searched for
people on both sides of the issue. In the terminology of survey research, the reporter has
gathered a
A. convenience sample.
B. sampling frame of reference.
C. random sample.
D. stratified random sample.

Level: Applied

5-13
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Chapter 05 - Survey Research

35. (p. 144) In a survey of 500 randomly selected respondents, 360 respondents (72%) said they
want the United Nations (U.N.) headquarters to remain in the United States. A TV news show
conducted a call-in survey and asked the same question. Of the 186,000 who phoned in their
response, 124,620 people (67%) said they want the U.N. out of the United States. The most
reasonable statement about these different findings is that
A. the call-in survey results should be believed because of the larger number of people who
responded they want the U.N. out of the United States.
B. the large sample size for the call-in survey indicates it is a more representative sample.
C. the findings for the randomly selected sample more likely represent the views of the
population.
D. call-in surveys lead to more reliable findings.

Level: Factual

36. (p. 145) Which of the following survey methods is best for dealing with highly personal or
embarrassing topics, especially when the anonymity of respondents is preserved?
A. mail survey
B. personal interview
C. telephone interview
D. successive survey

Level: Factual

37. (p. 145) Mail surveys are particularly vulnerable to a problem that arises when not all
respondents complete and return the survey. This problem is called
A. selection bias.
B. reactivity.
C. low response rate.
D. social undesirability.

Level: Factual

5-14
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Chapter 05 - Survey Research

38. (p. 145-146) A researcher conducts a survey using a randomly selected sample, but there is a
low response rate for the survey. The researcher should
A. conclude that the original random sample did not represent the population.
B. conclude that the final survey sample does not represent the population.
C. examine the sampling frame for the original sample.
D. examine the survey data to determine whether the final sample represents the population.

Level: Conceptual

39. (p. 145-146) Low response rates that result when respondents fail to return a completed mail
survey are a major factor leading to response rate bias. These low response rates pose a
potential problem because
A. a carefully selected convenience sample becomes a probability sample.
B. segments of the population may be overrepresented or underrepresented in the final
sample.
C. only surveys with a 100% response rate can be interpreted.
D. the sample size becomes smaller than the researcher intended.

Level: Conceptual

40. (p. 146) Techniques to increase the return rate for a survey include
A. preserving a sense of confidentiality by addressing the survey to no one in particular
("Dear occupant").
B. making sure the survey requires minimal effort from the respondents.
C. making sure the respondents are not aware of the survey topic.
D. all of these

Level: Factual

5-15
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Chapter 05 - Survey Research

41. (p. 146-147) A researcher adjusted the wording of a question to guide a respondent's answer
and recorded only selected portions of a respondent's answers. What survey problem does this
represent?
A. interviewer bias
B. response bias
C. selection bias
D. respondent bias

Level: Factual

42. (p. 147) A researcher decides to conduct a survey using telephone interviews and has access
to random-digit dialing. Because some people have multiple phone numbers and therefore, a
greater likelihood of being surveyed, the researcher should be aware of the potential problem
of
A. response rate bias.
B. interviewer bias.
C. telephone bias.
D. selection bias.

Level: Applied

43. (p. 147) A researcher uses random-digit dialing to conduct a survey using telephone
interviews. Suppose that many people don't answer their phone for the survey because when
they check the caller identification, they don't recognize the phone number. This represents
the potential problem of
A. interviewer bias.
B. selection bias.
C. response rate bias.
D. nonprobability bias.

Level: Applied

5-16
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Chapter 05 - Survey Research

44. (p. 148-150) Which of the following statements regarding Internet surveys is false?
A. Researchers have little control over the research environment when conducting Internet
surveys.
B. Selection bias is less problematic for Internet surveys because of the large samples that are
typically obtained.
C. Response rate bias due to nonresponding leads to relatively low response rates for Internet
surveys.
D. Internet surveys represent a low-cost, efficient method for obtaining a large, potentially
diverse sample of respondents.

Level: Factual

45. (p. 149) Internet surveys are best characterized as


A. nonprobability (convenience) samples.
B. simple random samples of the population.
C. stratified random samples of the population.
D. selected samples.

Level: Factual

46. (p. 151) In a nationwide study, samples of students were asked their opinions about the
quality of their college education. The results of the survey were analyzed for differences
among students at the various colleges and universities. What survey design was used in this
study?
A. correlated samples design
B. cross-sectional design
C. successive independent samples design
D. longitudinal design

Level: Applied

5-17
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McGraw-Hill Education.
Chapter 05 - Survey Research

47. (p. 151) A survey researcher randomly selected individuals in Canada, Mexico, and the
United States and mailed them a survey about North American trade policies. The researcher
compared individuals' survey responses in these countries. This researcher used a
A. cross-sectional survey design.
B. successive independent samples design.
C. longitudinal survey design.
D. observational design.

Level: Applied

48. (p. 151-152) Students at a university volunteered to complete an online survey about the
different attitudes men and women have about exclusive, serious dating relationships (e.g.,
"going Facebook official"). One criticism of this cross-sectional research likely concerns
A. attrition from the study over time.
B. noncomparable samples over time.
C. response rate bias.
D. the extent to which the findings can be generalized.

Level: Conceptual

49. (p. 152) Researchers have studied changes in the values and goals of college freshman from
1966 to the present by drawing random samples from each year's incoming class. Which
survey research design describes this research?
A. stratified random sampling design
B. cross-sectional design
C. successive independent samples design
D. longitudinal design

Level: Factual

5-18
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Chapter 05 - Survey Research

50. (p. 154) A major threat to the interpretation of results from a successive independent samples
design is
A. interviewer bias.
B. attrition from the study.
C. stratified random sampling from the population.
D. noncomparable successive samples.

Level: Factual

51. (p. 154) The potential problem of noncomparable successive samples can arise in the
successive independent samples design. Samples are considered noncomparable when
A. they are not representative of the same population.
B. they differ in sample size by more than 50 respondents.
C. there is a large difference among the samples on the average survey response.
D. there is no standard value in the population on which the different samples can be
compared.

Level: Factual

52. (p. 154) A university alumni office conducted a survey of their alumni to assess changes in
attitudes toward the university over time. In the first year of the survey, the alumni office
surveyed graduates from the year 2009. In the second and third years of the survey, graduates
from the years 2011 and 2013 were surveyed, respectively. When examining the results of the
survey to determine whether attitudes of the alumni changed over time, the alumni office
should consider
A. the likely problem of attrition in their sample.
B. only the results of the 2013 sample.
C. the potential problem of noncomparable samples.
D. all of these

Level: Applied

5-19
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Chapter 05 - Survey Research

53. (p. 154) The distinguishing characteristic of the longitudinal design is that
A. samples from several population are tested once.
B. the same sample of respondents is surveyed more than once.
C. a sample of individuals is asked to complete an especially long survey.
D. different samples from a population are compared over time.

Level: Factual

54. (p. 154) A researcher wants to study the developmental changes in social and political
attitudes that occur during the time a person is in college. The researcher is interested in both
overall trends and in the changes that individual students undergo. Which survey research
design will this researcher need to use?
A. observational design
B. cross-sectional design
C. successive independent samples design
D. longitudinal design

Level: Applied

55. (p. 155-157) Which of the following is not a potential limitation of the longitudinal design?
A. It is difficult to pinpoint the exact causes for any changes in individuals' attitudes using a
longitudinal design.
B. It can be difficult to obtain a sample of respondents willing to participate in a longitudinal
design.
C. It is not possible to determine whether the final sample is comparable to the original
sample in a longitudinal design.
D. It takes a massive effort to complete a longitudinal design successfully.

Level: Factual

5-20
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Chapter 05 - Survey Research

56. (p. 157) Unless all the respondents in the original sample complete all phases of a
longitudinal design, there is a possible problem due to
A. selection bias.
B. attrition.
C. extrapolated data.
D. social desirability.

Level: Factual

57. (p. 157) Attrition in survey research corresponds most closely to which of the following
problems in the use of unobtrusive measures (physical traces, archival records)?
A. selective survival
B. selective deposit
C. spurious relationships
D. natural treatments

Level: Conceptual

58. (p. 160-161) Reliability refers to the ______ of a measure, and validity refers to the ______ of
a measure.
A. consistency; design
B. truthfulness; design
C. truthfulness; consistency
D. consistency; truthfulness

Level: Factual

5-21
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Chapter 05 - Survey Research

59. (p. 160) In order to assess the test-retest reliability of a measure, the researcher should
A. administer the measure at two different times to different people and compute the
correlation between the two sets of scores.
B. administer the measure at two different times to the same people and compute the
correlation between the two sets of scores.
C. correlate individuals' scores on the measure with a different measure designed to measure
the same construct.
D. ask two people to complete the measure several times and compute the correlations across
the many time periods.

Level: Factual

60. (p. 160) Which of the following must be true for a test or questionnaire to be considered
reliable as measured by the computation of test-retest reliability?
A. People would have to hold similar relative positions in the distributions for the two test
times.
B. People would have to hold very different relative positions in the distributions for the two
test times.
C. People would have to have identical scores on the two administrations of the test.
D. People would have to have scores on the two administrations of the test that were
uncorrelated.

Level: Factual

61. (p. 160-161) Which of the following factors is not likely to increase the reliability of a test or
questionnaire?
A. a testing situation free of distractions
B. clear instructions for completing the test
C. Little variability among individuals on the factor being tested
D. more items on a test

Level: Factual

5-22
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Chapter 05 - Survey Research

62. (p. 160-161) The reliability of a survey or test will likely be low when
A. asking people to answer a small number of questions about the concept of interest.
B. asking people to respond to a many questions about the concept of interest.
C. identifying a sample of individuals who are very different from each other in terms of the
construct of interest.
D. none of these

Level: Factual

63. (p. 161-162) Construct validity can be assessed by determining the degree to which similar
measures of a construct
A. demonstrate correlations near zero.
B. are correlated.
C. show consistency over time.
D. all of these

Level: Factual

64. (p. 161-162) Convergent validity in survey research, used to establish the construct validity of
a measure, is similar to the use of _________ to establish the validity of findings from
research employing unobtrusive measures.
A. archival data
B. spurious relationships
C. natural treatments
D. converging evidence

Level: Conceptual

5-23
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Chapter 05 - Survey Research

65. (p. 162) A researcher wants to assess the construct validity of a measure of life satisfaction.
Which of the following dimensions would likely be most useful to assess when determining
the discriminant validity of the measure?
A. happiness
B. well-being
C. spatial reasoning ability
D. self-esteem

Level: Applied

66. (p. 163) A researcher's new measure of "friendliness" correlates strongly with a measure of
agreeableness, and demonstrates a very low correlation with a measure of intelligence. This
pattern of correlations indicates the researcher's measure demonstrates good
A. reliability.
B. social desirability.
C. causal relationships.
D. construct validity.

Level: Applied

67. (p. 164) An important initial step when developing a questionnaire is to


A. avoid "expert" opinions about the topic because they may bias the survey.
B. test only one or two items and then add more for the final survey.
C. pretest the questionnaire using a sample similar to the planned survey.
D. all of these

Level: Factual

68. (p. 164) The primary advantage of free-response compared to open-ended questions is that
free-response questions
A. are easier to score and code.
B. offer the respondent greater flexibility.
C. minimize the problem of expressiveness and spontaneity.
D. provide greater comparability of answers across respondents.

Level: Factual

5-24
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Chapter 05 - Survey Research

69. (p. 164) The primary disadvantage of closed-response questions is that


A. respondents may be forced to choose among response alternatives that don't describe their
true opinion.
B. responses are very difficult to code and to summarize.
C. they allow respondents too much flexibility in their responses.
D. all of these

Level: Factual

70. (p. 165) A survey question that asks, "Are you worried about global climate change and
nuclear weapons?" is an example of a
A. funnel question.
B. loaded question.
C. leading question.
D. double-barreled question.

Level: Applied

71. (p. 165) When a questionnaire item implies a preferred response within the wording of the
question, it is called
A. a loaded question.
B. a leading question.
C. a double-barreled question.
D. a filter question.

Level: Factual

5-25
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Chapter 05 - Survey Research

72. (p. 165) One way to minimize the likelihood that respondents might view questions as
"loaded" for a survey on controversial topics is to
A. use funnel questions to direct people to survey questions that are not controversial.
B. use leading questions first to make sure the respondents agree with the survey topic.
C. ask people with a range of perspectives on the topic to review and edit the questions for
potentially offensive wording.
D. use emotional words that represent both sides of the controversial topic so that the survey
is not biased.

Level: Factual

73. (p. 165) A respondent completes items on a closed-response survey by agreeing with each
statement on the survey. This might represent a problem of
A. loaded questions.
B. selection bias.
C. filter questions.
D. response bias.

Level: Applied

74. (p. 165) A researcher develops a measure of the "self-esteem" construct. One item on the
questionnaire states, "I generally feel good about myself." Another item states, "I think I'm
not a very good person." The researcher likely uses these two items to protect against possible
problems associated with
A. response bias.
B. leading questions.
C. selection bias.
D. the order of questions.

Level: Applied

5-26
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Chapter 05 - Survey Research

75. (p. 166) Survey questions that are ordered from the most general to the most specific are
A. filter questions.
B. funnel questions.
C. double-barreled questions.
D. leading questions.

Level: Factual

76. (p. 166) A survey on consumer products asks questions regarding automobile repair, home
electronics, and travel destinations. Allowing respondents to skip the section on automobile
repair if they don't own a car is an example of using a
A. leading question.
B. loaded question.
C. funnel question.
D. filter question.

Level: Applied

77. (p. 168) Which of the following standards is typically applied when judging the truthfulness
of the responses people make to survey questions?
A. generally be skeptical of people's responses as probably not truthful unless there is strong
evidence that they are truthful
B. generally be skeptical of people's responses as probably not truthful and statistically adjust
the responses
C. generally accept people's responses as truthful unless there is reason to do otherwise
D. generally accept people's responses as not truthful

Level: Factual

5-27
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Chapter 05 - Survey Research

78. (p. 168) A student is asked in a survey question about whether he would help another person
who is in trouble. The student thinks that he probably would not help because he would be
hesitant to get involved in a potential dangerous situation. The student decides, however, to
respond that he would help. The student is likely responding to the pressure of
A. social desirability.
B. convergent sensitivity.
C. response bias.
D. discriminant responding.

Level: Applied

79. (p. 168) When individuals report on a questionnaire that their behavior is more favorable
than is actually true, researchers need to be concerned about the ______________ of the
responses.
A. morality
B. selection bias
C. social desirability
D. reliability

Level: Factual

80. (p. 169) Research findings indicate that people's verbal reports of their behavior and
observations of their actual behavior do not always match. These findings provide a good
rationale for a(n) __________ approach to psychological research.
A. correlational
B. observational
C. survey
D. multimethod

Level: Conceptual

5-28
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Chapter 05 - Survey Research

81. (p. 169-170) Correlational research is potentially limited when it comes to


A. applying the results of correlational studies to predict such issues as physical and
psychological health-related problems.
B. establishing quantitative relationships between two sets of responses obtained in a survey.
C. interpreting causal relationships based on correlational studies alone.
D. using sophisticated statistical procedures in analyzing correlational studies.

Level: Conceptual

82. (p. 170) There is a reliable correlation between being outgoing and being satisfied with one's
life. One possible way to account for this relationship is that a third variable (number of
friends) leads people to be more outgoing and more satisfied with their lives. A correlation
that can be accounted for by a third variable such as number of friends is called a
A. chaotic relationship.
B. spurious relationship.
C. causal relationship.
D. co-dependent relationship.

Level: Factual

83. (p. 170-171) Using path analysis, the correlation between poverty and psychological distress
can be partially explained by the level of chaos in the home. The chaos variable in this
example represents a(n)
A. mediating variable.
B. moderator variable.
C. proxy variable.
D. spurious variable.

Level: Factual

5-29
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Chapter 05 - Survey Research

84. (p. 170-171) If the relationships between measures of poverty, chaos, and psychological
distress differed depending on whether families lived in rural or urban areas, this variable of
population density (rural vs. urban) would be considered a
A. spurious variable.
B. mediating variable.
C. causal variable.
D. moderator variable.

Level: Factual

85. (p. 171) A researcher identifies a potential mediating variable in the pattern of correlations
among variables in a path analysis. If the researcher seeks to make a causal inference about
the mediating variable, the suggested next step would be to
A. manipulate the variable as an independent variable in an experiment.
B. conduct a successive independent samples survey to measure the variable.
C. observe different levels of the variable as part of naturalistic observation.
D. determine whether a representative sample was used.

Level: Conceptual

5-30
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