Business Owners be like:

What’s the big deal

about

S…E….O?

Adarsh Pillai Swipe to know

 Adarsh Pillai

It’s all about coming up high in

Google search only, right?

I’ll do what I think is correct.

Based on my common sense.
 Adarsh Pillai

So, what’s wrong with this

approach?

You see, using common sense is

a big part of SEO.

Ultimately it’s about providing

value to searchers with your
content.

But then, from a business

perspective, relying solely on
common sense can backfire.
 Adarsh Pillai

Let's see an example:

In a recent post, I shared how I

helped my client in the animal
health marketing space to rank
in the first Top 5.

Part of the process was using

keywords to optimize his home
page.

The main keyword was “animal

health marketing consultant”.
 He was confused. How can this
keyword bring him leads?

This looks like someone is

searching for what animal health
marketing is. Not that he needs
one!

Adarsh Pillai
Here’s where checking search
intent comes to play.

If you actually Google the keyword,

you’ll find service pages asking
visitors for a free consultation to
discuss marketing needs.

Adarsh Pillai
This proves the search intent is
relevant to attracting leads.

I couldn’t have known this with

common sense. SERP analysis and
competitor research came to my
rescue.

Adarsh Pillai
Nowadays, many are asking
ChatGPT for everything under the
sun.

Which includes what keywords

to target for leads.

Why risk your business potential

with wrong answers when you
can analyze the SERP for free?

Adarsh Pillai
 Adarsh Pillai

Follow me
for more such
insightful SEO tips.