HOW TO USE THIS WORKBOOK

This workbook is split into two tabs: "Blog Post Master List" and "Blog Posts to Optimize".
Blog Post Master List: This is where you can export a list of every blog post your
organization has published, and order them by Total Page Views. The posts with the
most views should be at the top. Use this master list to look through your most-viewed
posts and add the ones that need to be updated to the "Blog Posts to Optimize"
column.

Blog Posts to Opimize: Use this sheet to prioritize and track which blog posts you
want to optimize. As you optimize, use it to track which blog posts you've optimized
and how each one's traffic has improved as a result.
to Optimize".
URL
POST TITLE PAGE VIEWS
 ORIGINAL
PUBLISH DATE
MONTH BLOG POST TITLE Blog Post URL

How to Choose the Right Food and Diet

for Your Dog

8 Healthy Dog Brands to Try

MONTH 1

MONTH 2
MONTH 2

MONTH 3
 PAGE
FEATURED PAGE VIEWS VIEWS
NEW
TARGET TOPICS | SNIPPET IN BEFORE (4- AFTER (4- % CHANGE
PUBLISH
SEARCH VOLUME SEARCH WEEK TIME WEEK IN VIEWS
DATE
RESULTS? FRAME) TIME
FRAME)

dog diet | 1,200

dog food | 1,500 No 1/1 900 950 5%

dog food | 1,500

healthy dog food | 900 Yes 1/2 450
 STATUS NOTES FOR THE UPDATE

Update the CTA to a CTA for our recently

Done published ebook on dog diets.
Update with a more recent list of healthy dog
food brands. Add a section after the intro on
In Progress "What Makes Dog Food Healthy?"