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  • Unit1 Chp1 IntroductiontoBusinessCommunication

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    1. The document introduces business communication, defining it as the process of sharing information between people within and outside a company to improve organizational practices and reduce errors. 2. Key aspects of business communication are discussed, including the importance of communication for an organization's success, maintaining effective internal and external communication, and avoiding serious mistakes. 3. An introduction to the basic concepts is provided, such as defining communication, the difference between business and social communication, the purpose of communication including orientation, information sharing, and influencing, and the basic communication process.

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    1. The document introduces business communication, defining it as the process of sharing information between people within and outside a company to improve organizational practices and reduce errors. 2. Key aspects of business communication are discussed, including the importance of communication for an organization's success, maintaining effective internal and external communication, and avoiding serious mistakes. 3. An introduction to the basic concepts is provided, such as defining communication, the difference between business and social communication, the purpose of communication including orientation, information sharing, and influencing, and the basic communication process.

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    © All Rights Reserved
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    2 views9 pages

    Unit1 Chp1 IntroductiontoBusinessCommunication

    Uploaded by

    tarushkgupta
    1. The document introduces business communication, defining it as the process of sharing information between people within and outside a company to improve organizational practices and reduce errors. 2. Key aspects of business communication are discussed, including the importance of communication for an organization's success, maintaining effective internal and external communication, and avoiding serious mistakes. 3. An introduction to the basic concepts is provided, such as defining communication, the difference between business and social communication, the purpose of communication including orientation, information sharing, and influencing, and the basic communication process.

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    © All Rights Reserved
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    of 9

    Lecture 1

    Class: TY BSc
    Subject : Business Communication
    Subject Code : PUSASQF 501
    Chapter: Unit 1 - Chapter 1
    Chapter Name: Introduction to Business Communication

    1
    Today’s Agenda
    Introduction to Business Communication
    1. What is Communication?
    2. What is Business Communication?
    3. Importance and role of Business Communication
    4. How to introduce yourself ?
    5. Purpose of communication
    6. The communication situation
    7. The communication process / cycle

    2
    1.1 What is Communication ?
    Communication may be defined as interchange of thought or information between two or more
    persons to bring about mutual understanding and desired action.

    • Impart
    Latin word • Participate
    ‘communicare’ • Share
    • Make common

    3
    1.2 What is Business Communication ?
    Business communication is the process of sharing information between people within and outside a company.

    • Effective business communication is how employees and management interact to reach organizational goals.
    It’s purpose is to improve organizational practices and reduce errors.

    What is the difference between business communication and social communication ?

    • Formality
    • Format
    • Scope – Objective / Subjective
    • Speed
    • Hierarchy
    • Polish

    4
    1.3 Importance & role of Business
    Communication
    Communication is the life blood of the business.

    • Used for various official purposes


    • Success of the organization
    • Maintaining effective communication
    • Serious mistakes and basic problems
    • Internal communication
    • External communication

    5
    1.4 How to introduce yourself?

    6
    Instruction
    1.5 Purpose of Others Integration
    Communication

    Orientation Information

    Purpose of
    Communication

    Image building Evaluation

    Influencing Direction

    Teaching
    7
    1.6 Communication situation
    Partially / Wholly
    Understanding the message

    Delivering message
    Sender Receiver

    Feedback

    8
    1.7 Communication Process

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