‫ﻣﺤﺘﻮﻯ ﺗﻘ��ﺮ‬

‫ﺍﻟﻨﺴﺨﺔ ‪ :‬ﺍﻷﻭﻟﻰ‬
‫|‬ ‫ﺑﺮﻋﺎﻳﺔ |‬
‫ﺍﻟﺘﺎ��ﺦ ‪ 28 :‬ﻧﻮﻓﻤﺒﺮ ‪2018‬‬
‫ﻓﻬﺮﺱ ﻣﻮﻗﻊ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ‪Big Data‬‬

‫ﻣﺎ ﻫﻲ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ‪ Big Data‬؟‬

‫ﺗﻌ��ﻒ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ‪.Big Data‬‬

‫ﺧﺼﺎﺋﺺ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ‪. Big Data‬‬

‫ﺩﻭﺭﺓ ﺣﻴﺎﺓ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ‬

‫ﺃﻧﻮﺍﻉ ﺍﻟﺘﺤﻠﻴﻼﺕ ﻟﻠ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ‬

‫ﺍﺳﺘﺨﺪﺍﻣﺎﺕ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ‪Big Data‬‬

‫ﺍﻟﺨﺎ�ﻤﺔ‪.‬‬
 ‫ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ‪Big Data‬‬

‫‪https://twitter.com/ThinkTech2030/status/1070386506836205568‬‬

‫ﻣﺘﺼﻞ ﺑﺎﻷﺟﻬﺰﺓ ﺍﻟﺬﻛﻴﺔ‬ ‫ﻣﺴﺘﺨﺪﻡ ﻟﻠﻬﻮﺍ�ﻒ ﺍﻟﺬﻛﻴﺔ‬

‫ﻓﻲ ﻋﺎﻡ ‪2020‬‬ ‫ﻓﻲ ﻋﺎﻡ ‪2020‬‬

‫ً‬
‫�ﻮﻣﻴﺎ ﺗﻘﻮﻡ ﺍﻟﻤﻠﻴﺎ�ﺍﺕ ﻣﻦ ﺍﻷﺟﻬﺰﺓ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻭﺍﻟﺤﺎﺳﺒﺎﺕ‪ ،‬ﻭﺍﻟﻬﻮﺍ�ﻒ ﺍﻟﺬﻛﻴﺔ‪ ،‬ﻭﻛﻞ ﻣﺎ ﻫﻮ ﻣﺘﺼﻞ ﺑﺸﺒﻜﺔ ﺍﻹ�ﺘﺮﻧﺖ �ﺈ�ﺘﺎﺝ ﺍﻟﻌﺪﻳﺪ ﻣﻦ‬

‫ﺍﻟ�ﻴﺎﻧﺎﺕ ﻭﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻟﻤﺨﺘﻠﻔﺔ‪ .‬ﻳﻘﺪﺭ ﺣﺠﻢ ﻫﺬﻩ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺑـ ‪ 2.5‬ﻛﻮﺍ�ﺘﻴﻠﻴﻮﻥ ﺑﺎﻳﺖ ﺃﻱ ﻣﻠﻴﺎﺭ ﺍﻟﻤﻠﻴﺎﺭ ﻣﻦ ﺍﻟﺒﺎﻳﺖ ﻭﻫﻲ ﻭﺣﺪﺓ ﻗﻴﺎﺱ‬

‫ﺍﻟﺬﺍﻛﺮﺓ‪.‬‬

‫ﻫﺬﻩ ﺍﻟ�ﻴﺎﻧﺎﺕ ﻫﻲ �ﺘﻴﺠﺔ ﺍﺳﺘﺨﺪﺍﻡ ﺍﻟﻬﻮﺍ�ﻒ ﺍﻟﻨﻘﺎﻟﺔ ﻹﺟ�ﺍﺀ ﺍﻟﻤﻜﺎﻟﻤﺎﺕ‪ ،‬ﻭﺇﺭﺳﺎﻝ ﺍﻟﺮﺳﺎﺋﻞ ﺍﻟﻨﺼﻴﺔ ﻭﺍﻟﺒ��ﺪ ﺍﻹﻟﻜﺘ�ﻭﻧﻲ‪ ،‬ﺃﻭ ﻣﺸﺎﻫﺪﺓ‬

‫ﺍﻟﻤﺤﺘﻮﻳﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ‪ .‬ﻛﻤﺎ ﺃﻥ ﺟﺰﺀ ﻛ�ﻴﺮ ﻣﻦ ﻫﺬﻩ ﺍﻟ�ﻴﺎﻧﺎﺕ ﻳﻨﺘﺞ ﻣﻦ ﻭﺳﺎﺋﻞ ﺍﻟﺘﻮﺍﺻﻞ ﺍﻹﺟﺘﻤﺎﻋﻲ ﺑﺎﻹﺿﺎﻓﺔ ﺇﻟﻰ ﻋﻤﻠﻴﺎﺕ ﺍﻟﺸ�ﺍﺀ‬

‫ﻭﺍﻟﺤﻮﺍﻻﺕ ﺍﻟﺒﻨﻜﻴﺔ‪.‬‬

‫ﱢ‬
‫ﺗﺸﻜﻞ ﻫﺬﻩ ﺍﻟ�ﻴﺎﻧﺎﺕ ﻓﻲ ﻣﺠﻤﻮﻋﻬﺎ ﻣﺎ ُﻳﻌﺮﻑ ﺑـ " ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ“‪ .‬ﻭﺑﺴﺒﺐ ﺗﻠﻚ‬ ‫ﺭﻗﻤﻴﺎ‪ ،‬ﻭﻣﻦ ﺛﻢ‬
‫ً‬ ‫ﻛﻞ ﻫﺬﻩ ﺍﻟﻨﺸﺎﻃﺎﺕ �ﺘﺮﻙ ً‬
‫ﺃ��ﺍ‬

‫ﺍﻟﻨﺸﺎﻃﺎﺕ ﻭﻏﻴﺮﻫﺎ‪ ،‬ﻭﻳﺘﻀﺎﻋﻒ ﺣﺠﻢ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﺘﺠﺎ��ﺔ ﻋﺒﺮ ﺍﻟﺸﺮﻛﺎﺕ ﻓﻲ ﺟﻤﻴﻊ ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟﻢ ﻛﻞ ‪ 1.2‬ﺳﻨﺔ‪.‬‬
‫‪ 90٪‬ﻣﻦ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺣﻮﻝ ﺍﻟﻌﺎﻟــﻢ ﺍﻟﻴـــــﻮﻡ‬
‫ﺗﻢ ﺍﻧﺸﺎﺋﻬﺎ ﻓﻲ ﺍﻟﺴﻨﺘـــﻴـﻦ ﺍﻟﻤﺎﺿﻴـﺘـــﻴـــﻦ‬
‫ﻭﻳﺘﻮﻗﻊ ﺃﻥ ﺗﺼﻞ ﺇﻟﻰ ‪ 40000‬ﺍﻛﺴﺎﺑﺎﻳـﺖ‬
‫ﺃﻭ ‪ 40‬ﺗ��ﻠﻴﻮﻥ ﺟﻴﺠــﺎ ﺑﺎﻳــﺖ ﻓـــﻲ ‪2020‬‬

‫‪$16.9‬‬
‫ﻣﻠﻴــﺎﺭ‬
‫ﻣﺎ�ﻮﻥ ﺗﻴ�ﺍﺑـــﺎﻳــﺖ‬ ‫‪$ 3.2‬‬
‫ﻣﻦ ﺍﻟ�ﻴﺎﻧﺎﺕ ﻳـﺘــﻢ‬
‫ﻣﻠﻴــﺎﺭ‬

‫‪2005‬‬ ‫‪2006‬‬ ‫‪2007‬‬ ‫‪2008‬‬ ‫‪2009‬‬ ‫‪2010‬‬ ‫‪2011‬‬ ‫‪2012‬‬ ‫‪2020‬‬

‫ﺇﻧﺸﺎﺋﻬﺎ ﻛﻞ ﻳـــﻮﻡ‬ ‫‪2010‬‬ ‫‪2015‬‬

‫ﻣﺎ ﻫﻲ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ‪Big Data‬؟‬

‫ﻻ ﻳﻤﻜﻦ ﺍﻗﺘﺼﺎﺭ ﺗﻌ��ﻒ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ﻋﻠﻰ ﺗﻌ��ﻒ ﻣﺤﺪﺩ ﺇﺫ ﺃﻥ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ‬

‫ﺗﺨﺘﻠﻒ ﺣﺴﺐ ﻧﻮﻉ ﺍﻻﺳﺘﺨﺪﺍﻡ‪ ،‬ﻧﻮﻉ ﺍﻟﻤﺸ�ﻭﻉ‪ ،‬ﻧﻮﻉ ﺍﻟﻤﺴﺘﻬﻠﻜﻴﻦ ﻟﺘﻠﻚ ﺍﻟ�ﻴﺎﻧﺎﺕ‬

‫ﻭﻏﻴﺮﻫﺎ‪ .‬ﻭﻟﻜﻦ ﻧﺴﺘﻄﻴﻊ ﺍﻟﻘﻮﻝ ﺃﻥ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ﻫﻲ ﺗﻠﻚ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻜ�ﻴﺮﺓ ﺟﺪﺍ‬

‫ﺍﻟﺘﻲ ﻻ ﻳﻤﻜﻦ ﻣﻌﺎﻟﺠﺘﻬﺎ ﺃﻭ ﺗﺨ��ﻨﻬﺎ ﺑﺎﺳﺘﺨﺪﺍﻡ ﺍﻷﺩﻭﺍﺕ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ ﺃﻭ ﺃﺟﻬﺰﺓ‬

‫ﺍﻟﻜﻤ�ﻴﻮﺗﺮ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ‪ .‬ﻭﻟﺘﻘ��ﺐ ﺫﻟﻚ ﺍﻟﺤﺠﻢ ﻟﻠﻤﺴﺘﻘﺒﻞ ﻳﻤﻜﻨﻨﺎ ﺍﻟﻘﻮﻝ ﺑﺄﻧﻪ ﻗﺒﻞ ﻋﻘﺪ‬

‫ﻣﻦ ﺍﻟﺰﻣﻦ ﻛﺎﻧﺖ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ﻳﺘﻢ ﻗﻴﺎﺳﻬﺎ ﺑﻮﺣﺪﺓ ﺍﻟﺘﻴ�ﺍﺑﺎﻳﺖ )‪ 1000‬ﻭﺣﺪﺓ ﻣﻦ‬

‫ﺍﻟﺒﺎﻳﺖ( ﻭﻟﻜﻨﻨﺎ ﺍﻟﻴﻮﻡ ﻧﻘﻴﺴﻬﺎ ﺑﺎﻟ�ﻴﺘﺎ ﺑﺎﻳﺖ )ﺃﻱ ‪ 1000‬ﻭﺣﺪﺓ ﻣﻦ ﺍﻟﺘﻴ�ﺍﺑﺎﻳﺖ(! ﻭﻳﺘﻮﻗﻊ‬

‫ﺃﻥ ﻳﺘﻢ ﻗﻴﺎﺳﻬﺎ ﻗ��ﺒﺎ ﺑﻮﺣﺪﺓ ﺍﻟﻤﻴﻜﺴﺎﺑﺎﻳﺖ )ﻣﻠﻴﻮﻥ ﻭﺣﺪﺓ ﻣﻦ ﺍﻟﺘﻴ�ﺍﺑﺎﻳﺖ!(‪.‬‬

 ‫ﺧﺼﺎﺋﺺ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ‪Big Data‬‬
‫ﻛﺜﻴﺮ ﻣﻨﺎ ﻳﻌﺘﻘﺪ ﺑﺄﻥ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ﺗﺼﻨﻒ ﻭﻓﻘﺎ ﻟﻠﺤﺠﻢ ﻓﻘﻂ‪ ،‬ﻭﻟﻜﻦ ﻓﻲ ﺍﻟﺤﻘﻴﻘﺔ ﺗﻮﺟﺪ ﻋﺪﺓ ﺧﺼﺎﺋﺺ ﺗﺴﺘﺨﺪﻡ ﻟﺘﺼﻨﻴﻔﻬﺎ ﻭﺗﻮﺟﺪ ﺧﻤﺲ ﺧﺼﺎﺋﺺ‬
‫ﺃﺳﺎﺳﻴﺔ ﻻﺑﺪ ﺃﻥ �ﺘﻮﻓﺮ ﻓﻲ ﺃﻱ �ﻴﺎﻧﺎﺕ ﺣﺘﻰ ﻧﻄﻠﻖ ﻋﻠﻴﻬﺎ "�ﻴﺎﻧﺎﺕ ﺿﺨﻤﺔ" ‪:‬‬

‫ﻳﻌﺒﺮ ﺍﻟﺤﺠﻢ ﻋﻦ ﻛﻤﻴﺔ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﺘﻲ �ﻨﺸﺄ ﻣﻦ ﻣﺼﺎﺩﺭ ﺫﻛﻴﺔ ﻣﺜﻞ ﺍﻵﻻﺕ‪ ،‬ﺍﻟﺸﺒﻜﺎﺕ‪ ،‬ﻭﺍﺳﺘﺨﺪﺍﻡ ﺍﻷﻧﻈﻤﺔ ﻭﻭﺳﺎﺋﻞ‬
‫ﺍﻟﺘﻮﺍﺻﻞ ﺍﻻﺟﺘﻤﺎﻋﻲ‪ ،‬ﻭﺟﻤﻴﻌﻬﺎ �ﺘﻨﺞ ﻛﻢ ﻫﺎﺋﻞ ﻣﻦ ﺍﻟ�ﻴﺎﻧﺎﺕ ﻭﻳﺼﻌﺐ ﺗﺨ��ﻨﻬﺎ ﻋﻠﻰ ﺃﻗ�ﺍﺹ ﺍﻟﺬﺍﻛﺮﺓ ﻭﻣﻌﺎﻟﺠﺘﻬﺎ‬ ‫ﺍﻟﺤﺠﻢ‬
‫ﺑﺎﺳﺘﺨﺪﺍﻡ ﺍﻟﻤﻌﺎﻟﺠﺎﺕ ﺍﻟﻌﺎﺩﻳﺔ ‪.‬‬

‫ﻭﻫﻲ ﺍﻻﻣﺘﺪﺍﺩﺍﺕ ﺍﻟﻤﺘﻨﻮﻋﺔ ﻟﻠ�ﻴﺎﻧﺎﺕ ﻣﺜﻞ ﺍﻟﺼﻮﺭ ﻭﻣﻘﺎﻃﻊ ﺍﻟﺼﻮﺕ ﻭﺍﻟﻔﻴﺪ�ﻮ ﻭﺍﻟﺮﺳﺎﺋﻞ ﺍﻟﻘﺼﻴﺮﺓ ﻭﻣﺼﺎﺩﺭﻫﺎ ﻣﺜﻞ‬ ‫ﺍﻟﺘﻨﻮﻉ‬
‫ﻗﻮﺍﻋﺪ ﺍﻟ�ﻴﺎﻧﺎﺕ ‪ ،‬ﻭﻣﻠﻔﺎﺕ ﺃﻛﺴﻞ‪ ،‬ﻭﺷﺎﺷﺎﺕ ﺍﻟﻤ�ﺍﻗﺒﺔ‪ ،‬ﻭﻏﻴﺮﻫﺎ ﻣﻦ ﺍﻟﻤﺼﺎﺩﺭ ﺍﻟﻤﻨﺘﺠﺔ ﻟﻠ�ﻴﺎﻧﺎﺕ‪.‬‬

‫ﻭﻫﻲ ﺳﺮﻋﺔ ﺗﺪﻓﻖ ﺍﻟ�ﻴﺎﻧﺎﺕ ﻣﻦ ﺍﻟﻤﺼﺎﺩﺭ ﺍﻟﻤﺨﺘﻠﻔﺔ ﻣﺜﻞ ﻭﺳﺎﺋﻞ ﺍﻟﺘﻮﺍﺻﻞ ﺍﻻﺟﺘﻤﺎﻋﻲ‪ ،‬ﻭﺍﻷﺟﻬﺰﺓ‪ ،‬ﻭﺍﻟﺸﺒﻜﺎﺕ‬
‫ﻭﻏﻴﺮﻫﺎ‪ .‬ﺗﺪﻓﻖ ﺍﻟ�ﻴﺎﻧﺎﺕ ﻳﻜﻮﻥ ﺿﺨﻢ ﻭﻣﺴﺘﻤﺮ ﻭﺇﺫﺍ ﺗﻢ ﺍﺳﺘﻐﻼﻟﻪ ﺑﺎﻟﺸﻜﻞ ﺍﻟﺼﺤﻴﺢ‪ ،‬ﻓﺈﻧﻪ ﻳﺴﺎﻋﺪ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﺒﺎﺣﺜﻴﻦ‬ ‫ﺍﻟﺴﺮﻋﺔ‬
‫ﻭﺭﺟﺎﻝ ﺍﻷﻋﻤﺎﻝ ﻓﻲ ﺍﻟﻘﻴﺎﻡ ﺑﺎ�ﺨﺎﺫ ﻗ�ﺍ�ﺍﺕ ﻣﻬﻤﺔ ﺗﻘﺪﻡ ﻟﻬﻢ ﻗﻴﻤﺔ ﺍﺳﺘ�ﺍ�ﻴﺠﻴﺔ ﻭ�ﻨﺎﻓﺴﻴﺔ‪.‬‬

‫ﻭﻫﻲ ﺗﻌﺒﺮ ﻋﻦ ﻛﻤﻴﺔ ﻭﺟﻮﺩ ﺍﻟﻌﻴﻮﺏ ﻭﺍﻟﺸﻮﺍﺋﺐ ﺍﻟﻤﻮﺟﻮﺩﺓ ﻓﻲ ﺍﻟ�ﻴﺎﻧﺎﺕ ﻭﺇﻣﻜﺎﻧﻴﺔ ﺍﻻﺳﺘﻔﺎﺩﺓ ﻣﻦ ﺍﻟ�ﻴﺎﻧﺎﺕ‬
‫ﺍﻟﺘﻲ ﺗﺤﺘﻮﻱ ﻋﻠﻰ �ﻴﺎﻧﺎﺕ ﻏﻴﺮ ﻣﺘ�ﺍﺑﻄﺔ‪ .‬ﻣﻦ ﺃﺟﻞ ﺗﺤﻘﻴﻖ ﺃﻓﻀﻞ ﺍﺳﺘﻔﺎﺩﺓ ﻣﻦ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ‪ ،‬ﻻﺑﺪ ﺃﻥ ﺗﻜﻮﻥ‬ ‫ﺍﻟﺪﻗﺔ‬
‫�ﻴﺎﻧﺎﺕ ﻣﺮﺗﺒﺔ ﻭﺧﺎﻟﻴﺔ ﻣﻦ ﺍﻟﻌﻴﻮﺏ ﺣﺘﻰ ﻳﻤﻜﻦ ﻣﻌﺎﻟﺠﺘﻬﺎ ﻭﺗﺤﻠﻴﻠﻬﺎ ﻭﺇ�ﺍﻟﺔ ﺍﻟﺸﻮﺍﺋﺐ ﺍﻟﻐﻴﺮ ﻣﺮﻏﻮﺏ ﺑﻬﺎ‪.‬‬

‫ﻭﻫﻲ ﻣﻘﺪﺍﺭ ﺍﻻﺳﺘﻔﺎﺩﺓ ﻣﻦ ﺍﻟ�ﻴﺎﻧﺎﺕ ﻭﻣﺎ ﺇﺫﺍ ﻛﺎﻧﺖ �ﻴﺎﻧﺎﺕ ﺩﻗﻴﻘﺔ ﻭﺻﺤﻴﺤﺔ ﻣﻦ ﺃﺟﻞ ﺍﻻﺳﺘﺨﺪﺍﻡ ﺍﻟﻤ�ﺍﺩ ﻟﻬﺎ‪.‬‬ ‫ﺍﻟﻘﻴﻤﺔ‬

‫ﻫﺬﺍ ﺍﻟﻜﻢ ﺍﻟﻬﺎﺋﻞ ﻣﻦ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺑﺨﺼﺎﺋﺼﻬﺎ ﺍﻟﺘﻲ ﺫﻛﺮﻧﺎﻫﺎ ﻳﺠﻌﻞ ﻣﻦ ﺍﻟﺼﻌﺐ ﻋﻠﻰ ﺍﻷﺩﻭﺍﺕ ﺍﻟﺘﺤﻠﻴﻠﻴﺔ ﺍﻟﺒﺴﻴﻄﺔ ﻣﻌﺎﻟﺠﺘﻬﺎ‪ ،‬ﻭﻫﻨﺎ ﻳﺄ�ﻲ ﺩﻭﺭ ﺃﺩﻭﺍﺕ ﺗﺤﻠﻴﻞ ﺍﻟ�ﻴﺎﻧﺎﺕ‬
‫ﻓﻲ ﺍﻟﻤﻌﺎﻟﺠﺔ ﻭﺍﻻﺳﺘﻔﺎﺩﺓ ﻣﻦ ﻫﺬﻩ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻹﺩﺍﺭﺓ ﺷﺆﻭﻥ ﺃﻋﻤﺎﻟﻨﺎ ﻭﺣﻴﺎ�ﻨﺎ ﻣﻦ ﺃﻛﺒﺮﻫﺎ ﺇﻟﻰ ﺃﺻﻐﺮﻫﺎ‪� ،‬ﺘﺤﺪﺙ ﻫﻨﺎ ﻋﻦ ﺍﻟﻤﺴﺘﺸﻔﻴﺎﺕ‪ ،‬ﺍﻟﺒﻨﻮﻙ‪ ،‬ﺍﻟﻄﻴ�ﺍﻥ‪ ،‬ﻭﺃﺩﻕ‬
‫ﻭﺃﺳ�ﻉ ﺍﻟﺘﺤﺮﻛﺎﺕ ﺍﻟﻴﻮﻣﻴﺔ‪.‬‬
 ‫ﺩﻭﺭﺓ ﺣﻴﺎﺓ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ‪Big Data‬‬
‫ﺇﺫﺍ ﻛﻴﻒ �ﺘﻢ ﻣﻌﺎﻟﺠﺔ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ﻟﻼﺳﺘﻔﺎﺩﺓ ﺍﻟﻘﺼﻮﻯ ﻣﻨﻬﺎ؟ ﻫﻨﺎﻙ ﻃ�ﻕ ﻣﺘﻌﺪﺩﺓ ﻟﺘﻨﻔﻴﺬ ﺗﻠﻚ ﺍﻟﻤﻌﺎﻟﺠﺔ ﻭﻟﻜﻦ ﺃﻏﻠﺐ ﺗﻠﻚ‬

‫ﺍﻟﻄ�ﻕ ﻟﻬﺎ ﻗﻮﺍﺳﻢ ﻣﺸﺘﺮﻛﺔ ﺍﺳﺘ�ﺍ�ﻴﺠﻴﺎ ﻭﺑﺮﻣﺠﻴﺎ‪.‬‬

‫ﺍﻟﻔﺌﺎﺕ ﺍﻟﻌﺎﻣﺔ ﻷﻧﺸﻄﺔ ﻣﻌﺎﻟﺠﺔ ﺍﻟ�ﻴﺎﻧﺎﺕ ﻫﻲ‪:‬‬

‫ﺗﺼـﻮﻳـﺮ‬ ‫ﺍﻟﺤﻮﺳﺒﺔ‬ ‫ﺗﺨ��ﻦ ﺍﻟ�ﻴﺎﻧﺎﺕ‬ ‫ﺇﺩﺧﺎﻝ ﺍﻟ�ﻴﺎﻧﺎﺕ‬

‫ﺍﻟﻨــﺘـــﺎﺋــﺞ‬ ‫ﻭﺗﺤﻠﻴﻞ ﺍﻟ�ﻴﺎﻧﺎﺕ‬ ‫ﺑﺸﻜﻞ ﻣﺴﺘﻤﺮ‬ ‫ﻓﻲ ﻧﻈﺎﻡ ﻣﻮﺣﺪ‬
 ‫ﻃ�ﻕ ﺗﺤﻠﻴﻼﺕ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ‬
‫ﻫﻨﺎﻙ ﺃﺭﺑﻊ ﻃ�ﻕ ﺭﺋﻴﺴﻴﺔ ﻟﺘﺤﻠﻴﻞ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ﻟﻼﺳﺘﻔﺎﺩﺓ ﻣﻨﻬﺎ‪.‬‬

‫ﻣﻦ ﺧﻼﻝ ﻫﺬﻩ ﺍﻟﺘﺤﻠﻴﻼﺕ ﻳﺘﻢ ﺩ�ﺍﺳﺔ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﺘﺎ��ﺨﻴﺔ ﻷﻱ ﻇﺎﻫﺮﺓ‬ ‫ﺍﻟﺘﺤﻠﻴﻼﺕ‬
‫ﻣﻦ ﺍﻟﻈﻮﺍﻫﺮ ﻭﺷ�ﺡ ﻣﺎﺫﺍ ﺣﺼﻞ ﺑﺎﻟﻀﺒﻂ ﻓﻲ ﺍﻟﻤﺎﺿﻲ ﻋﺒﺮ ﺗﻘﺎ��ﺮ ﻭﺻﻮﺭ‪.‬‬ ‫ﺍﻟﻮﺻﻔﻴﺔ‬

‫ﺍﻟﺘﺤﻠﻴﻼﺕ‬
‫ﻣﻦ ﺧﻼﻝ ﻫﺬﻩ ﺍﻟﺘﺤﻠﻴﻼﺕ ﻳﺘﻢ ﺩ�ﺍﺳﺔ ﻭﺗﺤﻠﻴﻞ ﺃﺳﺒﺎﺏ ﺣﺼﻮﻝ ﺃﻱ ﻇﺎﻫﺮﺓ ﻣﻦ ﺍﻟﻈﻮﺍﻫﺮ ﻓﻲ ﺍﻟﻤﺎﺿﻲ‪.‬‬
‫ﺍﻟﺘﺸﺨﻴﺼﻴﺔ‬

‫ﻋﺒﺮ ﻫﺬﻩ ﺍﻟﺘﺤﻠﻴﻼﺕ ﻳﺘﻢ ﺗﻮﻗﻊ ﻣﺎﺫﺍ ﺳﻴﺤﺼﻞ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ ﻋﺒﺮ ﺩ�ﺍﺳﺔ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﺘﺎ��ﺨﻴﺔ ﻓﻲ‬ ‫ﺍﻟﺘﺤﻠﻴﻼﺕ‬
‫ﺍﻟﻤﺎﺿﻲ‪ .‬ﻭﻫﺬﺍ ﺍﻟﻨﻮﻉ ﻣﻦ ﺍﻟﺘﺤﺎﻟﻴﻞ ﻫﻮ ﺃﻛﺜﺮ ﻧﻮﻉ ﻣﺴﺘﺨﺪﻡ ﻓﻲ ﺍﻟﺼﻨﺎﻋﺎﺕ‪.‬‬ ‫ﺍﻟﺘﻨﺒﺆﻳﺔ‬

‫ﻓﻲ ﻫﺬﻩ ﺍﻟﺘﺤﺎﻟﻴﻞ ﻳﺘﻢ ﻣﻘﺎﺭﻧﺔ ﻭﺿﻌﻴﻦ ﻭﺩ�ﺍﺳﺔ ﺃﺳﺒﺎﺏ ﺣﺼﻮﻝ ﺍﻟﻈﻮﺍﻫﺮ ﻓﻲ ﺍﻟﻤﺎﺿﻲ ﻭﺑﻨﺎﺀﺍ ﻋﻠﻰ‬ ‫ﺍﻟﺘﺤﻠﻴﻼﺕ‬
‫ﺟﻤﻴﻊ ﺗﻠﻚ ﺍﻟ�ﻴﺎﻧﺎﺕ ﻳﺘﻢ ﺍﻗﺘ�ﺍﺡ ﺣﻠﻮﻝ ﻟﻠﻤﺴﺘﻘﺒﻞ‪ .‬ﺗﺴﻤﻰ ﻫﺬﻩ ﺍﻟﺘﺤﻠﻴﻼﺕ ﺑﺎﺧﺘﺒﺎ�ﺍﺕ ‪. a/b‬‬ ‫ﺍﻟﻤﻨﻈﻮ��ﺔ‬
 ‫ﺍﺳﺘﺨﺪﺍﻣﺎﺕ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ‪Big Data‬‬

‫ﺍﻟﻘﻄﺎﻉ ﺍﻟﻤﺎﻟﻲ‬ ‫ﺷﺮﻛﺎﺕ ﺍﻻ�ﺘﺮﻧﺖ‬ ‫ﺍﻟﺤﻜﻮﻣﻲ‬ ‫ﺍﻻﻋﻼﻡ ﻭﺍﻻﺗﺼﺎﻻﺕ‬ ‫ﻗﻄﺎﻉ ﺍﻟﻄﺎﻗﺔ‬

‫‪$6.4B‬‬ ‫‪$2.8B‬‬ ‫‪$2.8B‬‬ ‫‪$1.2B‬‬ ‫‪0‬‬

‫‪$80 M‬‬
‫‪ce s‬‬
‫‪Fin‬‬

‫‪et‬‬
‫‪S of‬‬

‫‪s‬‬
‫‪Ene‬‬
‫‪dia‬‬
‫‪Co‬‬
‫‪m‬‬

‫‪tie‬‬
‫‪nc‬‬ ‫‪wa‬‬ ‫‪ov‬‬ ‫‪e‬‬ ‫‪rg‬‬ ‫‪i‬‬

‫‪rn‬‬
‫‪ial S er‬‬ ‫‪e I nt e‬‬ ‫‪en‬‬ ‫‪ms‬‬ ‫‪y / U t il‬‬
‫‪a‬‬

‫‪vi‬‬

‫‪& M‬‬

‫‪t‬‬
‫‪erm‬‬

‫‪G‬‬
‫‪t‬‬

‫ﺍﻻﺭﺗﻔﺎﻉ ﺍﻟﺴﻨﻮﻱ‬ ‫‪54%‬‬ ‫‪54%‬‬ ‫‪54%‬‬ ‫‪54%‬‬ ‫‪54%‬‬

‫ﺣﺘﻰ ‪2020‬‬

‫ﻳﺘﻢ ﺍﺳﺘﺨﺪﺍﻡ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ‬

‫ﻓﻲ ﻣﺨﺘﻠﻒ ﺍﻟﻘﻄﺎﻋﺎﺕ ﻣﻦ ﺃﺻﻐﺮﻫﺎ ﻷﺿﺨﻤﻬﺎ‬
‫ﺳﻨﺴﺘﻌﺮﺽ ﻫﻨﺎ ﺑﻌﺾ ﺍﻟﻘﻄﺎﻋﺎﺕ ﺍﻟﺘﻲ ﺍﺳﺘﻔﺎﺩﺕ ﻣﻦ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ﻓﻲ ﺗﻄﻮ�ﺮ ﺧﺪﻣﺎ�ﻬﺎ ﻭﻣﻨﺘﺠﺎ�ﻬﺎ‪ .‬ﻭﻟﻜﻦ ﻧﻮﺩ ﺃﻥ ﻧﻨﻮﻩ ﻫﻨﺎ‬

‫ﺃﻥ ﺍﻻﺳﺘﺨﺪﺍﻣﺎﺕ ﻻ ﺗﻘﺘﺼﺮ ﻋﻠﻰ ﺍﻷﻣﺜﻠﺔ ﺍﻟﻤﻮﺟﻮﺩﺓ ﻭﺍﻟﻘﻄﺎﻋﺎﺕ ﺍﻟﻤﺬﻛﻮﺭﺓ ﺑﻞ ﻫﻨﺎﻙ ﻣﺌﺎﺕ ﺑﻞ ﺁﻻﻻﻑ ﺍﻟﻄ�ﻕ ﺍﻟﺘﻲ ﻳﻤﻜﻦ‬

‫ﺍﻹﺳﺘﻔﺎﺩﺓ ﻣﻨﻬﺎ ﻣﻦ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ‪.‬‬

‫‪ 1‬ﺍﻟﻘﻄﺎﻉ ﺍﻟﺤﻜﻮﻣﻲ‬
‫ً‬
‫ﻣﺜﻼ ﻳﺴﺘﻌﻴﻦ ﺑﺎﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ﻓﻲ ﺗﻄﻮ�ﺮ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﺤﻜﻮﻣﻴﺔ ﻭﺗﺤﻠﻴﻞ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻘﺪﻳﻤﺔ ﻭﺩﻣﺠﻬﺎ ﻣﻊ ﺍﻟﺨﻄﻂ ﺍﻟﻤﺴﺘﻘﺒﻠﻴﺔ‬

‫ﻟﺒﻨﺎﺀ ﺗﻮﻗﻌﺎﺕ ﺗﺨﺪﻡ ﺑﻬﺎ ﻣﺼﻠﺤﺔ ﺍﻟﻤﻮﺍﻃﻦ ﻭﺍﻟﺪﻭﻟﺔ‪ .‬ﻓﻌﻠﻰ ﺳ�ﻴﻞ ﺍﻟﻤﺜﺎﻝ ﺑﺎﺕ ﻣﺴﺢ ﺁ�ﺍﺀ ﺍﻟﺠﻤﻬﻮﺭ ﻋﻦ ﻃ��ﻖ ﺍﻻﺳﺘ�ﻴﺎﻧﺎﺕ‬

‫ً‬
‫ﻧﻈ�ﺍ ﻟﺘﻨﻮﻉ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﺪﻳﻤﻮﻏ�ﺍﻓﻴﺔ ﻭﺛﻘﺎﻓﺎﺕ ﺍﻟﻤﺘﻌﺎﻣﻠﻴﻦ‪ ،‬ﻭﺣﺘﻰ‬ ‫ﻣﺠﺪ ﻓﻲ ﻛﺜﻴﺮ ﻣﻦ ﺍﻷﺣﻴﺎﻥ‪ ،‬ﻭﺫﻟﻚ‬
‫ٍ‬ ‫ً‬
‫ﻣﻜﻠﻔﺎ ﻭﻏﻴﺮ‬ ‫ﺍﻟﺘﻘﻠﻴﺪﻳﺔ‬

‫ﺍﻟﻤﺴﺎﺣﺎﺕ ﺍﻟﺸﺎﺳﻌﺔ ﺍﻟﻤ�ﺍﺩ ﻣﺴﺤﻬﺎ ﻭﺍﺳﺘﻘﺼﺎﺋﻬﺎ‪.‬‬

‫‪ 2‬ﺍﻟﻘﻄﺎﻉ ﺍﻟﺼﺤﻲ‬
‫ﻳﺘﻢ ﺍﺳﺘﺨﺪﺍﻡ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ﻓﻲ ﺍﻟﻘﻄﺎﻉ ﺍﻟﺼﺤﻲ ﻟﺘﺤﺴﻴﻦ ﺍﻟﺘﺸﺨﻴﺺ ﻋﻠﻰ ﺳ�ﻴﻞ ﺍﻟﻤﺜﺎﻝ ﻻ ﺍﻟﺤﺼﺮ‪ ،‬ﻭﺗﻄﻮ�ﺮ ﺍﻷﺩﻭﻳﺔ‬

‫ﻭﺍﻟﻌﻼﺟﺎﺕ‪ ،‬ﻭﺗﻘﻠﻴﻞ ﺍﻟﺘﻜﺎﻟﻴﻒ ﻋﻠﻰ ﺍﻟﻤﺴﺘﺸﻔﻴﺎﺕ‪ .‬ﻋﻠﻰ ﺳ�ﻴﻞ ﺍﻟﻤﺜﺎﻝ ﻓﻲ ﺃﺣﺪ ﻣﺴﺘﺸﻔﻴﺎﺕ ﻓﺮﻧﺴﺎ ﺗﻢ ﺍﻻﺳﺘﻌﺎﻧﺔ ﺑﺘﺤﻠﻴﻞ‬

‫ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ﻟﻘﺴﻢ ﺍﻟﻄﻮﺍﺭﺉ ﻓﻲ ﺍﻟﺴﻨﻮﺍﺕ ﺍﻟﺴﺎﺑﻘﺔ ﻟﺘﻮﻗﻊ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﻗﺴﻢ ﺍﻟﻄﻮﺍﺭﺉ ﻓﻲ ﺃﻱ ﻟﺤﻈﺔ ﺯﻣﻨﻴﺔ ﻭﺑﺎﻟﺘﺎﻟﻲ‬

‫ﻭﺿﻊ ﺍﻟﻌﺪﺩ ﺍﻟﻼﺯﻡ ﻣﻦ ﺍﻟﻜﻮﺍﺩﺭ ﺍﻟﺒﺸ��ﺔ ﻟﻤﻘﺎﺑﻠﺔ ﺍﻻﺣﺘﻴﺎﺝ ﺍﻟﻼﺯﻡ‪.‬‬

 ‫‪ 3‬ﺍﻟﻘﻄﺎﻉ ﺍﻟﺘﻌﻠﻴﻤﻲ‬
‫ﻓﻲ ﺍﻟﻘﻄﺎﻉ ﺍﻟﺘﻌﻠﻴﻤﻲ ﻳﺘﻢ ﺍﺳﺘﺨﺪﺍﻡ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ﻓﻲ ﻋﺪﺓ ﻣﻮﺍﺿﻊ ﻣﺨﺘﻠﻔﺔ ﻛﺘﺤﺴﻴﻦ �ﺘﺎﺋﺞ ﺍﻟﻄﻼﺏ‪ ،‬ﻭﺇﻋﺪﺍﺩ ﺑ�ﺍﻣﺞ‬

‫ﻭﻛﻮﺭﺳﺎﺕ ﻣﺘﺨﺼﺼﺔ ﻟﻜﻞ ﻓﺌﺔ ﻣﻦ ﺍﻟﻄﻼﺏ‪ ،‬ﻭﺗﻘﻠﻴﻞ ﺍﻻﻧﺴﺤﺎﺑﺎﺕ ﻣﻦ ﺍﻟﻔﺼﻮﻝ ﺍﻟﺪ�ﺍﺳﻴﺔ‪ ،‬ﻭﺗﺤﺴﻴﻦ ﺍﻟﺘﻮﻇﻴﻒ ﻟﻠﻤﻌﻠﻤﻴﻦ ﻭﻏﻴﺮﻫﺎ‪.‬‬

‫ﻋﻠﻰ ﺳ�ﻴﻞ ﺍﻟﻤﺜﺎﻝ ﻓﻲ ﺃﺣﺪ ﺍﻟﺠﺎﻣﻌﺎﺕ ﺍﻟﺒ��ﻄﺎﻧﻴﺔ ‪ Nottingham Trent University‬ﺗﻘﻮﻡ ﺍﻟﺠﺎﻣﻌﺔ ﺑﺘﺤﺴﻴﻦ ﺗﺠﺮﺑﺔ ﺍﻟﻄﻼﺏ‬

‫ﻭﺭﻓﻊ ﺍﺭﺗﺒﺎﻃﻬﻢ ﺧﺎ�ﺝ ﺍﻟﻔﺼﻮﻝ ﺍﻟﺪ�ﺍﺳﻴﺔ ﻭﺫﻟﻚ ﻋﻦ ﻃ��ﻖ ﺩ�ﺍﺳﺔ ﺩﺧﻮﻟﻬﻢ ﻟﻠﻤﺒﺎﻧﻲ ﻭﻭﻗﺖ ﻣﻜﻮﺛﻬﻢ ﻓﻲ ﻛﻞ ﻣﺒﻨﻰ ﻭﺍﺭﺗﺒﺎﻃﻬﻢ‬

‫ﺑﺎﻟﻤﻜﺘﺒﺔ ﻭﺍﻷﻧﺸﻄﺔ ﺍﻷﺧﺮﻯ‪ .‬ﺛﻢ ﺑﻌﺪ ﺫﻟﻚ ﺗﺤﻠﻴﻞ ﺍﻷﺳﺒﺎﺏ ﻭﺗﺤﺴﻴﻦ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﻤﻘﺪﻣﺔ ﻣﻤﺎ ﻳﺴﺎﻫﻢ ﺑﺘﻌ��ﺰ ﺍﻟﻮﻻﺀ ﻭﺭﻓﻊ‬

‫ﻣﺴﺘﻮﻯ ﺍﻟﻄﻼﺏ ﻓﻲ ﺍﻟﺠﺎﻣﻌﺔ ﻭ��ﺎﺩﺓ ﺍﻻﺭﺗﺒﺎﻁ‬

‫‪ 4‬ﺍﻟﻘﻄﺎﻉ ﺍﻟﺘﺠﺎﺭﻱ‬
‫ً‬
‫ﺃﻳﻀﺎ ﻳﺴﺘﻌﻴﻦ ﺑﻬﺎ ﻓﻲ ��ﺎﺩﺓ ﺃﺭﺑﺎﺡ ﺍﻟﺸﺮﻛﺎﺕ ﻭﺗﻘﺪﻳﻢ ﺧﺪﻣﺎﺕ ﺃﻓﻀﻞ ﻟﻠﺰﺑﺎﺋﻦ ﺣﻴﺚ ﺃ�ﺎﺣﺖ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ﻣﻌﺮﻓﺔ ﺭﻏﺒﺎﺕ ﺯﺑﺎﺋﻨﻬﺎ‬

‫ﺑﻨﺎﺀ ﻋﻠﻰ ﺗﻠﻚ ﺍﻟﺮﻏﺒﺎﺕ ﻭﺍﻟﻤﻴﻮﻝ‪ .‬ﻭ ﻛﻤﺜﺎﻝ ﻋﻠﻰ ﺫﻟﻚ ﺍﻹﻋﻼﻧﺎﺕ ﺍﻟﻤﻮﺟﻬﺔ ﻟﻠﺸﺨﺺ ﺑﺤﺴﺐ‬
‫ﻭﻋﻠﻰ ﺃ�ﺮﻩ ﺗﻮﻓﻴﺮ ﻣﻨﺘﺠﺎﺕ ﻭﺧﺪﻣﺎﺕ ً‬

‫ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻤﺠﻤﻌﺔ ﻋﻨﻪ‪ .‬ﻭﻣﻦ ﺍﻷﻣﺜﻠﺔ ﻋﻠﻰ ﻫﺬﻩ ﺍﻹﻋﻼﻧﺎﺕ ﺧﺪﻣﺔ ‪ AdSense‬ﻣﻦ ﻗﻮﻗﻞ ﻭﻫﻮ ﺑﺮﻧﺎﻣﺞ ﺇﻋﻼﻧﻲ ﺗﺎﺑﻊ ﻟﺸﺮﻛﺔ‬

‫ﻗﻮﻗﻞ ﻳﻘﻮﻡ ﺑﺠﻤﻊ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﺸﺨﺼﻴﺔ ﻟﻤﺴﺘﺨﺪﻣﻲ ﺍﻷﺟﻬﺰﺓ ﺍﻟﻤﺮﺗﺒﻄﺔ ﺑﺎﻹ�ﺘﺮﻧﺖ ﻭﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﺨﺎﺻﺔ ﺑﻌﻤﻠﻴﺎﺕ ﺍﻟﺒﺤﺚ ﻭﺍﻟﻤﻮﺍﻗﻊ‬

‫ﻭﺍﻟﺘﻄ�ﻴﻘﺎﺕ ﺍﻟﺘﻲ ﻳﻘﻮﻡ ﺍﻟﻤﺴﺘﺨﺪﻡ ﺑﺎﺳﺘﺨﺪﺍﻣﻬﺎ ﻭﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻷﺧﺮﻯ ﺫﺍﺕ ﺍﻟﻌﻼﻗﺔ‪ ،‬ﻭﻳﻘﻮﻡ ﺑﻌﺮﺽ ﺍﻹﻋﻼﻧﺎﺕ‬

‫ﻟﻠﺸﺮﻛﺎﺕ ﻭﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻤﺘﻮﺍﻓﻘﺔ ﻣﻊ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻤﺠﻤﻌﺔ ﻣﻦ ﺍﻟﻤﺴﺘﺨﺪﻡ‪ .‬ﻭﺗﺤﻘﻖ ﻫﺬﻩ ﺍﻹﻋﻼﻧﺎﺕ �ﺘﺎﺋﺞ ﺃﻓﻀﻞ ﺑﻜﺜﻴﺮ ﻣﻦ‬

‫ﺍﻹﻋﻼﻧﺎﺕ ﺍﻟﻌﺎﻣﺔ‪.‬‬
 ‫‪ 5‬ﺍﻟﻘﻄﺎﻉ ﺍﻟﺼﻨﺎﻋﻲ‬
‫ﻳﻌﺪ ﺍﻟﻘﻄﺎﻉ ﺍﻟﺼﻨﺎﻋﻲ ﻣﻦ ﺃﻛﺜﺮ ﺍﻟﻘﻄﺎﻋﺎﺕ ﺍﻟﺘﻲ ﺍﺳﺘﻔﺎﺩﺕ ﻣﻦ ﺗﻮﻇﻴﻒ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ﻓﻲ ﺍﻟﺘﻄﻮ�ﺮ‬

‫ﻭﺍﻟﺘﺤﺴﻴﻦ‪ .‬ﻓﻴﻤﻜﻦ ﺍﻻﺳﺘﻔﺎﺩﺓ ﻣﻦ ﺗﺤﻠﻴﻞ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ﻓﻲ ﻛﻞ ﻣﺮﺣﻠﺔ ﻣﻦ ﻣ�ﺍﺣﻞ ﺍﻟﺘﺼﻨﻴﻊ ﻣﻦ ﺗﺨﻄﻴﻂ‬

‫ﺍﻟﻌﺮﺽ ﻭﺍﻟﻄﻠﺐ ﻭﺍﻟﺘﺄﻛﺪ ﻣﻦ ﺟﻮﺩﺓ ﺍﻟﻤﻨﺘﺠﺎﺕ ﻭﺍﻻﺧﺘﺒﺎ�ﺍﺕ ﻋﻠﻰ ﺍﻟﻤﻨﺘﺠﺎﺕ ﻭﺍﻟﺘﻨﺒﻮﺀ ﺑﺎﻻﺣﺘﻴﺎﺟﺎﺕ ﻭﻏﻴﺮﻫﺎ‪ .‬ﻋﻠﻰ‬

‫ﺳ�ﻴﻞ ﺍﻟﻤﺜﺎﻝ ﻗﺎﻡ ﺃﺣﺪ ﺍﻟﻤﺼﺎﻧﻊ ﺑﺘﻘﻠﻴﻞ ﺗﻜﻠﻔﺔ ﺍﻟﻌﻤﺎﻟﺔ ﺑﻨﺴﺒﺔ ‪ 40%‬ﻋﻦ ﻃ��ﻖ ﺍﺳﺘﺨﺪﺍﻡ ﺗﺤﻠﻴﻞ ﺍﻟ�ﻴﺎﻧﺎﺕ ﻓﻲ‬

‫ﺗﺤﻠﻴﻞ ﻭﻗﺖ ﺍﻟﻌﻤﻞ ﺍﻟﻤﺴﺘﻐ�ﻕ ﻟﻠﻌﻤﻞ ﻟﻜﻞ ﻋﺎﻣﻞ ﻭﻛﻔﺎﺀﺓ ﺍﻟﻌﻤﻞ‪.‬‬

‫ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ﺃﺻﺒﺤﺖ ﺟﺰﺀ ﻻ ﻳﺘﺠ�ﺃ ﻣﻦ ﺣﻴﺎ�ﻨﺎ ﺍﻟﻴﻮﻣﻴﺔ‪ .‬ﺍﻵﻻﺕ‪ ،‬ﻭﺍﻟﺸﺒﻜﺎﺕ‪ ،‬ﻭﺍﻷﺟﻬﺰﺓ ﺍﻟﺬﻛﻴﺔ ﺗﺼﺪﺭ ﻛﻢ‬

‫ﻫﺎﺋﻞ ﻣﻦ ﺍﻟ�ﻴﺎﻧﺎﺕ ﻳﻤﻜﻦ ﻟﻠﻌﺪﻳﺪ ﻣﻦ ﺍﻟﺠﻬﺎﺕ ﺗﺤﻠﻴﻠﻬﺎ ﻭﺍﻹﺳﺘﻔﺎﺩﺓ ﻣﻨﻬﺎ ﻟﺘﺤﺴﻴﻦ ﻭﺗﻄﻮ�ﺮ ﺍﻷﺩﺍﺀ‪ ،‬ﻟ��ﺎﺩﺓ ﺍﻷﺭﺑﺎﺡ‪،‬‬

‫ﻭﺗﻮﺟﻴﻪ ﺍﻹﻋﻼﻧﺎﺕ ﻟﻤﻦ ﻳﻤﻜﻨﻪ ﺍﻹﺳﺘﻔﺎﺩﺓ ﻣﻨﻬﺎ‪.‬‬

 ‫ﻫـﻮ ﻋﺼـﺮ ﺍﻟﺘـﺤــﻮﻝ ﺍﻟـﺮﻗـﻤــﻲ!‬
‫ﺍﻵﻥ ﻫـﻮ ﺍﻟــﻮﻗـﺖ ﺍﻟــﺬﻱ ﺗــﻘــﻮﺩ ﻓـﻴـﻪ ﺍﻟﺒــﻴــﺎﻧــﺎﺕ ﺍﻟﻀﺨﻤــﺔ ﺍﻟﺘﻄـــﻮﺭ ﻭﺍﻟﺘﻘــﺪﻡ‬
‫ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ �ﺜﺒﺖ ﻓﻴﻪ ﻫﺬﻩ ﺍﻟﺼﻨﺎﻋﺔ ﺑﺄﻥ ﺍﻟﻤﺴﺘﻘﺒﻞ �ﻴﻦ ﺃﻳﺪﻳﻨﺎ‪.‬‬
 ‫ﺍﻟﻤﺼﺎﺩﺭ‬

‫‪https://cmp-tch.com/blog/201715/04//big-data/‬‬
‫ﺗﻄ�ﻴﻘﺎﺕ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ ‪BIG DATA‬‬

‫‪/‬ﻣﺎ‪-‬ھو‪-‬ﺗﺎرﯾﺦ‪-‬اﻟﺑﯾﺎﻧﺎت‪https://datasciencearabi.com/‬‬
‫ﻣﺎ ﻫﻮ ﺗﺎ��ﺦ ﺍﻟ�ﻴﺎﻧﺎﺕ؟‬

‫‪/‬ﻣﺎ‪-‬ھو‪-‬ﻋﻠم‪-‬اﻟﺑﯾﺎﻧﺎت‪https://datasciencearabi.com/‬‬
‫ﻣﺎ ﻫﻮ ﻋﻠﻢ ﺍﻟ�ﻴﺎﻧﺎﺕ؟‬

‫‪https://twitter.com/dr_hmood/status/880440488196812801‬‬
‫ﻛﻴﻒ ﻳﺘﻢ ﺇﺳ�ﺜﻤﺎﺭ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ )‪ (Big Data‬ﻟﺒﻨﺎﺀ ﺍﺳﺘ�ﺍ�ﻴﺠﻴﺎﺕ ﺍﻟﺘﺴﻮ�ﻖ؟‬

‫‪/‬ﻋﺻر‪-‬اﻟﺑﯾﺎﻧﺎت‪-‬اﻟﺿﺧﻣﺔ‪https://qafilah.com/ar/‬‬
‫ﻋﺼﺮ ﺍﻟ�ﻴﺎﻧﺎﺕ ﺍﻟﻀﺨﻤﺔ‬
References
https://www.sciencedaily.com/releases/2018180220143514/02/.htm

https://www.business2community.com/big-data/5-types-big-data-analytics-help-customer-success-01519563

https://www.youtube.com/watch?v=eVSfJhssXUA

https://www.forbes.com/sites/gilpress/201309/05//a-very-short-history-of-big-data/#5d82413565a1

http://www.dataversity.net/brief-history-big-data/

https://www.oracle.com/big-data/guide/what-is-big-data.html

https://datafloq.com/read/big-data-history/239

https://blog.walmart.com/innovation/201708075-/ways-walmart-uses-big-data-to-help-customers

https://intellipaat.com/blog/7-big-data-examples-application-of-big-data-in-real-life/

https://www.youtube.com/watch?v=TzxmjbL-i4Y

https://www.youtube.com/watch?v=ps6HweFb5LI

https://www.youtube.com/watch?v=CyWg5jBYIj0

https://www.economist.com/books-and-arts/201830/08//big-data-is-reshaping-humanity-says-yuval-noah-harari

https://hbr.org/201210//big-data-the-management-revolution

https://www.technologyreview.com/s/541866/this-car-knows-your-next-misstep-before-you-make-it/?set=542066&set=542066

https://www.sas.com/en_sa/insights/big-data/what-is-big-data.html
 ‫ﻣﺤﺘﻮﻯ ﺗﻘ��ﺮ‬

‫ﺍﻟﻨﺴﺨﺔ ‪ :‬ﺍﻷﻭﻟﻰ‬
‫|‬ ‫ﺑﺮﻋﺎﻳﺔ |‬
‫ﺍﻟﺘﺎ��ﺦ ‪ 28 :‬ﻧﻮﻓﻤﺒﺮ ‪2018‬‬