What is the public's interest in the Bandung City Museum?

According to the study conducted by Tania Maria and Diena M. Lemy, the level of public
interest in the museum in Bandung is quite high [3]. The research shows that heritage
tourism plays a significant role in shaping tourists' image of educational recreation
experience [1]. The study also reveals that the museum business plan in Bandung receives
appreciation from the community, indicating the community's need for educational tourism
destinations in the context of the museum [3].1

Emerging number of local tourists visits to Bandung for recent years creating opportunities to
develop more innovative tourist destinations, including museum. Therefore, this study seeks
to understanding local tourists interests upon museum in Bandung. Data was collected from
respondents using electronic questionnaires, mostly administered from surrounding cities,
such as people who frequently travels weekend. The study shows that heritage tourism
holds a great role in shaping tourists image of educational recreation experience. This
research enhances understanding of tourism experience at museums, the potentials of
museum business in the future, and could be used to improving tourism products and
services in Bandung, West Java.

From product statements that have been prepared, respondents approve products offered
by the museum. This will affect sales and developing more innovation to encourage visits
from tourists. Products with attractive technology and designs are considered to be more
suited to the lifestyles of urban people, thus tending to increase interest in material
showcased by museum.

This study was conducted to determine the relationship of community interest in Bandung to
the existing and potential newly opened museum. From the research that has been done, it
can be concluded that the level of public interest in the museum in Bandung is quite high.
The museum business plan to be established gets appreciation from the community and
certainly shows the needs of the community for educational tourism destinations in the
context of the museum. It should be further investigated whether the establishment of the
latest technology-based museum is appropriate and in accordance with the culture and
lifestyle of the community that affect the level of visits to the Museum. This will be useful for
the development of tourism especially in history in Bandung and West Java.
Acknowledgement. This research is fully supported by Pelita Harapan School of Hospitality
and Tourism.

But the old saying is that the interest of tourists in visiting museums in Bandung City is very
low [2]. This is caused by a lack of promotion from the museum management and a lack of
tourist knowledge about the existence of museums in the city of Bandung [3]. However,
research also shows that after being informed about the existence of the museum, tourists'
interest in visiting the museum increases [3].

What is the quality of service at the Bandung City Museum?

1
Maria, Tania & Lemy, Diena. (2018). The Local Tourist Interest on Museum: A Study in Bandung,
West Java.
The quality of service at the Bandung City Museum is perceived to be average by visitors.
According to a study conducted at the museum, the perception mean scores for service
quality were 3.61, which falls under the average criteria [5]. However, there are areas of
improvement identified by visitors, including the responsiveness of staff, communication
aspects related to information for visitors, consumables, and empathy [5]. Overall, while
there is room for improvement, the visitors' overall satisfaction and behavioural intentions
were still high [5].

Meanwhile the perception mean scores is 3.61 can be classified as average criteria.
However, two dimensions of museum performance categorised as high by the respondent
are responsiveness and tangibles dimensions. The major weaknesses are represented with
three dimensions of service : the responsiveness of the staff, communication aspect related
to information for the visitors, consumables and empathy. Although most of the items in
perceived service qualities is in average, the mean score in overall satisfaction and
behavioural intensions of the visitor were still high. These indicate some improvement need
to be addressed by the management of Museum Kota Bandung to improve their service
quality. This study hopefully can contribute to study in investigating museum as tourist
destination and specifically study in museum service quality.
What contribution does the Bandung City Museum make to the field of education?

The Bandung City Museum makes a significant contribution to the field of education. It
provides a platform for visitors, especially students, to learn about the history, culture, and
heritage of Bandung city. The museum offers educational exhibits, displays, and interactive
activities that help visitors gain knowledge and understanding of the city's past. It also serves
as a resource for researchers and scholars interested in studying the history and culture of
Bandung. The museum's educational programs and workshops further enhance the learning
experience for visitors, making it a valuable educational institution in the city [1].
[1] This study can contribute and suggestive that most of the visitors are domestic tourists
and they are seeking pleasure and educational time during their museum visits. Thus, by
providing the appropriate facilities and services for the visitor needs, the reputation of
museum Kota Bandung in visitor perception can be improved.

-
This study hopefully can contribute to study in investigating museum as tourist destination
and specifically study in museum service quality. This study is based on the HISTOQUAL
model that has been modified to measure the service quality and to be applicable to fit the
actual condition in museum Kota Bandung. Based on the result of the reliability test, the
HISTOQUAL model is highly reliable (reliability test result), thus stand for a beneficial and
reliable instrument for measuring expectations and perceptions of service quality in
museums. Research instrument was developed in conformity with other studies in the
heritage and museum setting; therefore the results findings are fit for comparisons and as an
additional point the methodology could be applied to other museum and heritage sites. For
the management of museum Kota Bandung this study can contribute and suggestive that
most of the visitors are domestic tourists and they are seeking pleasure and educational time
during their museum visits. Thus, by providing the appropriate facilities and services for the
visitor needs, the reputation of museum Kota Bandung in visitor perception can be improved.