Marutu Suzuki

1) SWOT analysis of Maruti Suzuki

Refer- https://www.marketing91.com/swot-analysis-maruti-suzuki/
2) Net Profit from 2013-22

In Q2FY22 (October-December 2021), the net profits were at ₹1,011 crore.

Further, the auto major's revenue from operations during the quarter was at ₹29,044 crore as compared to
₹23,246 crore same quarter last fiscal. Revenues were about 25 per cent higher year-on-year.The Board of
Directors of Maruti Suzuki India Limited on Tuesday approved the financial results for October-December
2022.
During the December ended quarter, the company sold a total of 465,911 vehicles. Accordingly, sales in
the domestic market were at 403,929 units and exports were at 61,982 units, it said in its earnings report.
"Shortage of electronic components impacted production by about 46,000 vehicles in this quarter. This
was against total sales of 430,668 units comprising 365,673 units in domestic and 64,995 units in export
markets in the same period, previous year," the report said.
3) Maruti suzuki cars with Ex showroom price

Here are some Maruti Suzuki cars and their ex-showroom prices:
Alto 800: ₹ 3.39 Lakh onwards
Alto K10: ₹ 3.99 Lakh onwards
S-Presso: ₹ 4.27 Lakh onwards
Eeco: ₹ 5.27 Lakh onwards
Celerio: ₹ 5.37 Lakh onwards
Wagon R: ₹ 5.55 Lakh onwards
Ignis: ₹ 5.83 - 8.30 Lakh
Baleno: ₹ 6.49 Lakh - 9.71 Lakh
Swift Dzire: ₹ 5.99 Lakh - 9.08 Lakh
FRONX: ₹ 7.46 Lakh - 13.13 Lakh
eVX: ₹ 20.00 - 25.00 Lakh

Maruti Suzuki's cheapest car is the Alto K10, which starts at ₹ 3.99 Lakh. The most expensive car is the
Invicto, which costs ₹ 24.80 Lakh.
4) Investment in EV
Suzuki Motor Corporation, the parent company of Maruti, has confirmed an investment of Rs
10,440 crore in India to strengthen its EV gameplan. As we had reported recently, Suzuki will
roll out its first all-electric SUV built at its Gujarat plant by 2025. This made-in-India electric SUV
will be sold as a Maruti as well as a Toyota model in India, along with international markets.

 Investment of Rs 10,440 crore to be used for EV and EV battery development

 Target is to produce 1,25,000 EVs at the Gujarat plant
 First made-in-India Maruti electric SUV to roll out by 2025

The investment was confirmed through a Memorandum of Understanding signed between

Suzuki Motor Corporation and the Gujarat government at the ongoing India-Japan Economic
Forum at New Delhi. Prime Minister Narendra Modi and his Japanese counterpart Fumio
Kishida were also present at the event.
Suzuki to build new EV battery factory in Gujarat

As part of the MoU, Suzuki will also build a new factory for the manufacturing of EV batteries
near its existing plant in Gujarat. It aims for the new factory to be up and running by 2025.

Maruti Suzuki-Toyota’s first EV for India to be a mid-size SUV

As we had reported earlier, the first product of this investment in our market will be a mid-size
SUV that will even be larger than the Hyundai Creta. Maruti’s version of the EV has been
codenamed YY8, which will be based on the 27PL platform – a skateboard architecture meant
for small electric vehicles, derived from Toyota’s 40PL global platform. Toyota will also launch
its own equivalent of the all-electric model. You can read more about Maruti’s and Toyota’s
upcoming EV here.

Maruti-Suzuki Toyota EVs to be exported from India

Notably, the YY8 and its sister model will be global products, and exports will be a major
consideration for Suzuki and Toyota. As such, these models are likely to make their global
debut in Europe around October 2024, before launching in India in the first half of 2025.

An annual production volume of around 1,25,000 cars for both Maruti Suzuki and Toyota is
being planned, of which 60,000 is for the Indian market, 40,000 for Europe and around 25,000
for Japan.

5) Competitors

Quick Glance:

 1. Honda

 2. Toyota

 3. Nissan
  4. Hyundai

 5. Fiat

 6. Mitsubishi

 7. Chevrolet

 8. Tata Motors

 9. Skoda

 10. Volkswagen

 11. Ford

 12. Volvo

Below we look at the top 12 competitors of Maruti Suzuki.

1. Honda:

Honda is one of the largest manufacturers of automobiles and motorcycles in the world. It is a
Japanese multinational company which operates in North America, Asia and Europe. Honda is
also known for the manufacture of aircrafts and power equipment.

2. Toyota:

In the year 1937, Kiichiro Toyoda founded Toyota in Toyota, Aichi, Japan as a Japanese
automotive firm manufacturer. Toyota Motor Corporation products include Automobiles, Luxury
Vehicles, Commercial Vehicles and Engines under five brands including the Toyota Brand,
Hino, Lexus, Ranz and Daihatsu. Owing to their innovative hybrid and environmental
technology, they are the leaders in the automotive industry.

3. Nissan:

A Japanese manufacturer of automobiles headquartered in Yokohama, Japan, Nissan is one of

the iconic and well recognized brands of the world. Under its Infiniti, Datsun and Nissan brands
it manufactures and sells cars. It also has performance wing, Nismo which produced in house
tuning products for enhanced performance.

4. Hyundai:

Hyundai motor company is a Korean car manufacturer company. It employs about 75000
people worldwide. It has an annual capacity of 1.6 million units.

5. Fiat:
FIAT Chrysler Automobile(FCA) group owns the group brand FIAT. FIAT and Chrysler merged
to form the group FCA. FIAT was founded in the year 1899.

Read more about Maruti Suzuki

 Maruti Suzuki SWOT Analysis

 Maruti Suzuki PESTLE Analysis

 Maruti Suzuki Marketing Strategy & Mix

6. Mitsubishi:

Mitsubishi electric is an Japanese conglomerate which has its business expansions spread over
almost every sector of the industry. Though world has been knowing Mitsubishi as a car
manufacturer, it also has its presence in plethora of sectors including chemicals, industrial
finance, metals, energy, machinery and daily living essentials. The conglomerate founded
Yataro Iwasaki in the 20th century, has now gown in to a multinational that operates across
200+ different locations worldwide.

7. Chevrolet:

Chevrolet, formally known as Chevrolet Division of General Motors, is an automobile division of

American manufacturers General Motors. It was founded in the year of 1911 by Louis Chevrolet
and William Durant. It headquarters in Detroit, Michigan, USA with its operation in all parts of
the world.

8. Tata Motors:

Tata Motors is headquartered in Mumbai, India and is an Indian automotive manufacturing

company. Its products ranges from trucks, cars, passenger vans, buses military vehicles and
construction equipment. Tata Motors was founded in the year 1945 as locomotive manufacturer
and in collaboration with Daimler-Benz AG it’s manufactured its first commercial vehicle in
1954.

9. Skoda:

Skoda, a Czech automobile manufacturer, has lived a journey of over a century and a quarter.
Skoda carries with itself enough experience to manufacture best in the class automobile, that it
does. The brand eventually fell under the Volkswagen umbrella and since then has been
competing with its parent brand as well.

10. Volkswagen:
Founded in 1937 in Wolfsburg, Germany by German Labour Front, Volkswagen is the largest
automobile manufacturer in the world. It is the biggest company within the Volkswagen group
comprising such brands Audi, Lamborghini, Bentley, Scania, MAN, Skoda and SEAT. Literally
translating into ‘People’s car’ Volkswagen was started as a mass market producer of affordable
cars in Germany at a time when only 1 out of every 50 Germans could afford a car.

11. Ford:

Ford Motor Company is a US based global leader in the automobile manufacturing industry
operating both in commercial vehicles and private cars market. The company was established
in 1903 by Henry Ford. After more than 100 years, the firm is one of the largest automobile
player in the world.

12. Volvo:

The Volvo brand, Latin meaning ‘I roll’ is one of the most recognizable brands across the world
and identified with a promise of superior performance and reliability. Volvo, the parent brand of
Volvo is a world renowned company headquartered in Sweden with operations spread across
Europe, America, Africa, Asia and Australia. It manufactures and sells Volvo trucks, cars,
construction equipment, buses etc.

6) TOP PLAYERS IN PASSENGER CARS

Indian Passenger Car Market Analysis

The India Passenger Car Market size is expected to grow from USD 41.60 billion in 2023 to
USD 67.81 billion by 2028, at a CAGR of 10.27% during the forecast period (2023-2028).

 Largest Segment by Fuel Type - Gasoline : The Indian passenger car market has
gasoline as the largest fuel type, due to the traditional fuel choice has an advantage over
other fuel sources due to its easy availability, makes Olectra the 3rd leading player.

 Fastest-growing Segment by Fuel Type - HEV : The governmental subsidies for BEV
along with norms, continued encouragement of BEV adoption among private auto owners
which is making BEV the fastest growing segment in passenger car sales in India.

 Largest Segment by Body Type - Passenger Vehicles : Hatchback vehicles dominated

the market primarily due to the launch of new models and the growing emphasis on the
increased fuel efficiency and parking space.

Indian Passenger Car Market Trends

This section covers the major market trends shaping the India Passenger Car Market according
to our research experts:

Sports Utility Vehicle is the largest segment by Sub Body Type.

 Passenger car sales have been growing significantly over the past few years. However,
the market witnessed its worst fall of 21.07% in 2020 over 2019. Relaxation in the
COVID-19 pandemic-induced restraints and the resuming of business operations revived
the passenger cars market with a slight growth of 4.77% in 2021 over 2020. While the
demand for fossil fuel vehicles is declining gradually, the share of electric passenger cars
grew to 4.86% in 2021 from 3.33% in 2020. An increase in the electrification of vehicles
and the banning of fossil fuel vehicles by 2035 is expected to boost the Indian passenger
cars market in the future.

 Various international auto manufacturers are developing new models to capture

customer attention in the Indian automobile market. In August 2022, Korean automobile
producer Hyundai unveiled its new SUV, Tucson. The vehicle is offered in 2.0-liter petrol
and diesel engine variants with 156 PS for petrol and 186 for diesel. Such new launches
are expected to attract customers, further enhancing the passenger cars market across
India during the forecast period.

 The government's numerous incentives and rebate programs are increasing the demand
for battery electric cars nationwide. The governments of several states have updated the
policies and amount levels on battery electric car subsidies. Most states often provide
road tax discounts of up to 75% and car price reimbursements of up to INR 10,000.
 These factors are expected to increase demand for electric passenger cars in India
during the

 forecast period.
Indian Passenger Car Industry Overview

The India Passenger Car Market is fairly consolidated, with the top five companies
occupying 82.54%. The major players in this market are Hyundai Motor Company,
Mahindra & Mahindra Ltd, Maruti Suzuki, Tata motors and Toyota Kirloskar Motor Pvt.
Ltd. (sorted alphabetically).

Indian Passenger Car Market News

  June 2022: Sony and Honda have announced a joint venture agreement to establish
Sony Honda Mobility and to sell electric vehicles by 2025 and provide mobility services.

 May 2022: Honda Cars India Limited, a leading manufacturer of premium cars in India,
launched its much-anticipated New City e: HEV in the country.

 April 2022: General Motors and Honda announced a new partnership to co-develop a
series of affordable electric vehicles. The new EVs will be based on a new global
architecture using next-generation Ultium battery technology.

7) Market share of Maruti-suzuki

Maruti Suzuki is India's top car company with a market share of over 40%.
In the passenger vehicle (PV) segment, Maruti Suzuki's market share was 40.86% in FY23,
down from over 42% in the previous fiscal.
In June 2023, Maruti's market share was 40.44%, which was a 2.21% improvement from
June 2022.
In July 2023, Maruti's market share was 43.2%, which was a 1.3% improvement from July
2022.
 Maruti Suzuki's market share in the Rs 10-20 lakh segment is 23%. They also dominate the
Rs 10 lakh and above segment, surpassing competitors Hyundai, Tata Motors, and
Mahindra & Mahindra.

Maruti Suzuki's market share has been declining:

 In 2021-22, Maruti Suzuki's market share was 42.13%.
 In 2022-23, Maruti Suzuki's market share dropped to 40.86%.
 In June 2023, Maruti's market share was 40.44%.
Maruti Suzuki is betting on hybrids to regain 50% market share.

8) Marketing mix of Maruti Suzuki

https://www.mbaskool.com/marketing-mix/products/16974-maruti-suzuki.html