MIL Reviewer (WEEK – 1)
literacy
Media - refers to all human-invented
technologies
purposes of media:
1. PERSONAL DEPENDENCE
2. INFORMATION
3. ENTERTAINMENT
4. PERSUASION
Types of Media
TRIBAL AGE- through face-to-face
interactions.
LITERATE AGE – “visual or written era”
PRINT AGE – invention of printing press.
TRADITIONAL MEDIA - printed materials
to provide information
DIGITAL AGE- electronic tribes with
diverse beliefs and value
NEW MEDIA – computers, smartphones,
tablets and internet
Johannes Gutenberg – Father of printing
pres.
MEDIA LITERACY
- assessing messages earned by mass
- is generally defined as the ability
to access the media,
following factors to consider in media
FACTUAL FOUNDATION - it is best for a
person to learn the basics of the media
MEDIA DYNAMICS - understanding of
the dynamics of media
MEDIA EFFECTS - e ability to “weed out
truly
MEDIA ISSUES - requires a fair amount of
media literacy
INFORMATION LITERACY - requires
metacognition, critical thinking and
procedural knowledge
TECHNOLOGY LITERACY - the ability to
ongoingly adapt to, understand,
evaluate,
MEDIA IS HIGHLY DEPENDENT ON
TECHNOLOGY.
PRINTING TECHNOLOGY- the creation of
printed materials such as books,
newspapers and magazine
CHEMICAL TECHNOLOGY – Photography
and films relies on chemical
ELECTRONIC TECHNOLOGY – are sound
recording, electricity, radio and
television
DIGITAL TECHNOLOGY- the Internet
adapted the traditional media types into
digital technology,
MIL REVIEWER (WEEK 2)
PREHISTORIC AGE - basically consisted of
records created by our ancestors,
umalokohan or town crier- as the
messenger to the people
INDUSTRIAL AGE - agriculture and
handcraft to machine and machine
manufacturing
Thomas Edison’s – invented the
phonograph
William Dickinson devised motion
picture camera
Samuel F.B. Morse, Joseph Henry and
Alfred Vail - the way people
communication with the invention of an
electrical telegraph system
Morse Code – (tool) y means of on-off
tones
ELECTRONIC AGE
Alexander Graham Bell – first official
patent for the telephone
1927 - when the use of the first
electronic television
Philo Taylor Farnsworth- designed
electronic television
INFORMATION (NEW MEDIA) AGE
NTERNET was first created to aid the US
military
1998- the telephone evolved
- (Cellular phone)
Baybayin -Filipinos writing system
Cuneiform-
Succesos Felices- The first newspaper in
the Philippines
Tomas Pinpin- Succesos Felices which
was published on 1637
La Solidaridad - most influential media in
Philippine History was the newspaper
- which was written in Spanish and
published in Spain
- The writers for La Solidaridad were
Jose Rizal, Graciano Lopez Jaena (also
La Solidaridad’s first editor), Marcelo H.
Del Pilar, and Mariano Ponce
Traditional media - refers to the forms of
mass communication that people
utilized before the advent of new media.
Traditional media includes the
following:
▪ Newspapers ▪ Magazines
▪ Television ▪ Radio ▪ Books
New media - it was created to inform the
people, to pass on knowledge into the
audience
PHENOMENOGRAPHIC PERSPECTIVE is
basically directed on the variation of
people’s experiences of a certain
phenomenon
SOCIO-CULTURAL PERSPECTIVE has a
different focus – it dedicates itself on
communication in social practices
DISCOURSE ANALYSIS PERSPECTIVE
focuses on how people in practice
perform specific information tasks.