TRƯỜNG ĐẠI HỌC KINH TẾ QUỐC DÂN

BÀI LUẬN
HỌC PHẦN ĐỊA LÝ KINH TẾ

TOPIC: The missing relations

between Producers and Consumers
in Viet Nam

N
À
M
HỌ TÊN : NGUYỄN VĂN DŨNG
MÃ SINH VIÊN : 11221506
LỚP TÍN CHỈ : ĐỊA LÝ KINH TẾ
STT : 16
Hà nội, ngày 10 tháng 10 năm 2023

1
I. Introduction 3

II. Commodification in Viet Nam 3

A. Explaining the increasing commodification of various aspects 3

of VN society
B. Discuss the consequences of this trend’s affection on VN 5

III. The disconnect between Producers and Consumers 6

A. How the exchange of standardized commodities often leads to 6

a disconnect
B. Examine the challenge faced by economic geographers in 7
understanding the origin of the commodities in Viet Nam
IV. Conclusion 7

V. References 8

OUTLINE

2
I. Introduction
In an increasingly interconnected world, where the exchange of goods and services
transcends borders, it is imperative to recognize that the act of consumption extends
beyond the mere acquisition of products. The commodities we consume carry with
them intricate stories of production, labor, and interconnectedness. However, in the
bustling markets of Vietnam, a nation marked by rapid economic growth and a
dynamic consumer culture, the relations between producers and consumers often
remain veiled in obscurity.

This essay delves into the phenomenon of "The Missing Relations Between Producers
and Consumers" in the context of Vietnam's evolving economic landscape. As
globalization and market-driven economies expand their influence, the boundaries
between producers and consumers blur, leaving an indelible mark on how we perceive
and interact with the goods we acquire.

Vietnam, with its rich cultural heritage and diverse economic sectors, serves as a
fascinating case study for understanding these evolving dynamics. With a focus on the
commodification of various aspects of society, the disconnect between producers and
consumers, the influence of advertising and branding, and the broader global
interdependencies that underlie the consumption process, this essay aims to shed light
on the complexities of modern consumption patterns in Vietnam.

In this age of globalized trade and digital marketing, it is crucial to examine how these
forces impact the everyday choices of Vietnamese consumers and the livelihoods of
those who produce the commodities they seek. By doing so, we can unearth the
hidden threads that bind us to "distant strangers" across the globe, revealing not only
the origin of the products we cherish but also the social and ethical implications of our
choices.

As we journey through the following sections, we will uncover the intricate web of
relationships that constitute the modern marketplace in Vietnam and explore the
possibilities for informed and conscientious consumption in a world where producers
and consumers are often worlds apart.

II. Commodification in Viet Nam

A. Explaining the increasing commodification of various aspects of VN society :

Vietnam, a country historically rooted in agriculture and traditional values, has

undergone a remarkable transformation in recent decades. This transformation is
characterized by rapid economic growth, urbanization, and integration into the global
market. One of the consequential changes in this journey has been the increasing
commodification of various aspects of Vietnamese society.

1.Economic Transition: Vietnam's shift from a centrally planned economy to a

socialist-oriented market economy, often referred to as Đổi Mới (Renovation),
3
initiated in the late 1980s, set the stage for profound economic reforms. This transition
encouraged privatization, foreign investment, and the liberalization of markets,
creating fertile ground for the commodification of goods and services.

2.Consumer Culture: As incomes have risen and lifestyles have evolved, consumer
culture has taken root in Vietnam. With a burgeoning middle class and a youthful
demographic, there is a growing demand for modern conveniences and consumer
products, ranging from smartphones to designer clothing.

3.Tourism and Cultural Commodification: Vietnam's rich cultural heritage and natural
beauty have attracted a booming tourism industry. This industry has not only
commodified aspects of traditional culture, such as handicrafts and cuisine, but has
also led to the commercialization of historical sites and cultural experiences.

4.Technology and Digital Services: The proliferation of technology, especially

smartphones and the internet, has facilitated the commodification of services such as
ride-sharing, food delivery, and e-commerce. These services have become an integral
part of urban life in Vietnam.

5.Education and Knowledge: Education, once predominantly a public service, has

increasingly become a commodity with the growth of private schools, language
centers, and international education programs. This reflects a broader trend in
commodifying knowledge and skills.

6.Environmental Commodification: The environment itself has not been immune to

commodification in Vietnam. Initiatives like carbon credits and eco-tourism have
turned elements of the natural world, such as forests and wildlife, into tradable
commodities.

7.Changing Food Culture: Even traditional food markets are not exempt from this
trend. While street food remains a cherished aspect of Vietnamese culinary culture,
there is a growing presence of international fast-food chains and modern dining
establishments that commodify dining experiences.

8.Healthcare and Welliness: Healthcare services, too, have experienced

commodification as private hospitals and wellness centers offer premium services to
meet the demand for higher-quality healthcare.

The increasing commodification of these various aspects of Vietnamese society is

driven by a complex interplay of economic, social, and cultural factors. While it has
brought economic growth and opportunities for many, it has also raised questions
about social equity, cultural preservation, and the impact of consumerism on the
environment. As we explore further, we will see how these changes have influenced
the relationships between producers and consumers in Vietnam and have implications
for responsible consumption.

4
B. Discuss the consequences of this trend’s affection on VN

**Consequences for Consumers:

1.Wider Range of Choices: The commodification trend has expanded the range of
products and services available to Vietnamese consumers. They now have access to a
broader selection of goods, from imported luxury brands to a variety of digital
services, providing convenience and choice.

2.Improved Standards of Living: As consumers adopt modern conveniences and

technologies, their standards of living have generally improved. Access to better
healthcare, education, and quality goods has positively impacted the overall well-
being of many Vietnamese citizens.

3.Increased Consumerism: However, the trend has also fostered consumerism, where
the pursuit of material possessions and status symbols often takes precedence. This
can lead to overconsumption, financial strain, and environmental consequences.

4.Cultural Impact: The commodification of culture and heritage, while contributing to

tourism revenue, may erode certain aspects of traditional culture. There's a concern
that commercialization could homogenize or distort local customs and practices.

5.Ethical Consumption Dilemma: Many consumers may be unaware of the ethical

implications of their consumption choices, such as the working conditions in the
production of goods or the environmental impact of certain products. This lack of
awareness can make it challenging for conscientious consumers to make informed
choices.

**Consequences for Producers:

1. Economic Opportunities: Producers in Vietnam, particularly small and medium-

sized enterprises (SMEs), have found new economic opportunities through the
commodification trend. They can tap into local and global markets, contributing to
economic growth.

2.Challenges for Small Producers: While some producers benefit, others, especially
small-scale and traditional producers, may struggle to compete with larger, more
technologically advanced players in the market. This can lead to economic disparities.

3.Market Dependency: Producers that rely heavily on commodified goods or services

may become highly dependent on market fluctuations and global demand, making
them vulnerable to economic downturns or disruptions.

4.Environmental Impact: The pursuit of profit and market share can sometimes
prioritize short-term gains over sustainability. This can lead to environmental
degradation, particularly in sectors like agriculture and manufacturing.

5
5.Labor and Working Conditions: In certain industries, the drive for cost efficiency
can result in poor working conditions, low wages, and labor exploitation. Producers
may face pressure to cut costs to remain competitive.

6.Cultural Commodification: For producers involved in cultural industries, the

commodification of cultural practices can lead to the dilution or distortion of authentic
traditions for commercial purposes.

The commodification trend in Vietnam has brought both opportunities and challenges
for consumers and producers alike. While consumers benefit from increased choices
and improved standards of living, they also face issues related to overconsumption
and ethical dilemmas. Producers, on the other hand, enjoy economic opportunities but
may struggle with market dependency, environmental concerns, and labor issues.
Balancing the advantages of commodification with its social and environmental
consequences is a complex task that requires thoughtful policies and conscientious
consumer behavior.

III. The disconnect between Producers and Consumers

A. How the exchange of standardized commodities often leads to a disconnect:

The exchange of standardized commodities in Vietnam often leads to a disconnect

between producers and consumers due to:

1. Product Uniformity: Standardized commodities often lack distinguishing features

among brands or producers, making it difficult for consumers to identify their origins.

2. Limited Transparency: Complex supply chains make it hard for consumers to

access information about production conditions or the product's journey to the market.

3. Brand Priority: Brand recognition often takes precedence over considerations of

product origin or producer identity in consumer choices.

5. Consumer Anonymity: Producers may have minimal interaction with end-users,

hindering feedback and customization of products.

6. Cultural Disconnection: Standardized goods may lack cultural ties, disconnecting

consumers from their heritage.

This disconnect can challenge responsible consumption, as consumers may be

unaware of broader impacts. Addressing this issue involves promoting transparency
and responsible consumer behavior.

:
B. Examine the challenge faced by economic geographers in understanding the origin
of the commodities in VN

6
*Challenges for Economic Geographers:

1. Complex Globalization Patterns: Economic geographers face the challenge of

mapping and understanding the complex patterns of globalization in Vietnam. The
interplay of global, national, and local forces can be intricate, making it challenging to
pinpoint the precise origins of commodities and their associated economic and social
factors.

2. Data Accessibility: Access to accurate and comprehensive data about commodity

production, supply chains, and economic relationships can be limited in Vietnam.
Economic geographers may encounter difficulties in obtaining the data necessary to
analyze and understand the origins of commodities.

3. Environmental Impact Assessment: Assessing the environmental impact of

commodity production can be challenging due to data gaps and the complexity of the
ecosystems involved. Economic geographers may need to collaborate with
environmental scientists to gain a more complete understanding of this aspect.

In conclusion, Economic geographers, grapple with the complex patterns of

globalization, data accessibility, and environmental impact assessment as they seek to
analyze the origins of these commodities. Addressing these challenges requires
collaboration between various stakeholders, including government bodies, industries,
and researchers, to promote transparency and responsible consumption practices.

IV. Conclusion
In examining the dynamics of commodity origins and consumer perceptions in
Vietnam, it becomes evident that the modern marketplace is shaped by a complex
interplay of economic, cultural, and informational factors. The commodification of
goods and services, coupled with the influence B. Examine the challenge faced by
economic geographers in understanding the origin of the commodities in Viet Nam of
advertising and branding, presents both opportunities and challenges for Vietnamese
consumers and producers.

The increasing commodification of various aspects of Vietnamese society has resulted

in a proliferation of standardized commodities, often disconnected from their true
origins. This disconnect can make it challenging for devoted consumers to make
informed and responsible choices. The complexity of supply chains, the lack of
transparency, and the dominance of brands can obscure the true story behind the
products they purchase, leaving them unaware of social, ethical, and environmental
implications.

Furthermore, advertising and branding have a profound influence on how consumers

perceive the origins and quality of commodities. These mechanisms can create
positive associations with certain regions, shape perceptions of quality, and impact

7
consumer behavior. However, there is a risk of misrepresentation, exaggeration, and
the perpetuation of cultural stereotypes, which can distort consumer perceptions and
lead to biased choices.

For economic geographers, understanding the origins of commodities in Vietnam

involves navigating the complexities of globalization, addressing data limitations,
acknowledging cultural nuances, and assessing environmental impacts. These
challenges require interdisciplinary collaboration and a nuanced approach to analyzing
the intricate web of economic, social, and cultural factors that shape commodity
production and consumption.

In conclusion, the commodification of goods and the influence of advertising and

branding play pivotal roles in shaping consumer choices and perceptions in Vietnam.
Balancing the benefits of an interconnected global market with responsible
consumption practices is an ongoing challenge. It necessitates efforts from various
stakeholders, including government bodies, industries, and consumers themselves, to
promote transparency, ethical production, and informed choices that benefit both
society and the environment. Achieving this balance is crucial as Vietnam continues
its journey in the global economy while preserving its cultural and ethical values.

V. References

The cycle of commodification:

https://link.springer.com/article/10.1007/s43508-021-00021-y

The gap between the consumers and the producers of food

https://csanr.wsu.edu/production-and-consumption-disconnect/