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What The Automotive Cio Need 441828
What The Automotive Cio Need 441828
Impacts
■ Open-source platforms offer automakers significant benefits like development cost reduction
and shorter time to market but provide CIOs less control in terms of roadmap definition.
■ Widespread adoption of open source will make it harder for car manufacturers to differentiate
their products and services from the competition’s.
■ Open source brings specific risks in terms of security, quality and service. The benefits in cost
savings and time to market create even greater vendor lock-in than general licensed products.
Recommendations
Automotive CIOs working to advance manufacturing industries’ digitalization must:
Through year-end 2022, less than half of mission-critical open-source IT investments overall will
achieve substantial cost-saving benefits over third-party commercial alternatives.
Analysis
Open-Source Technology and the Automotive Industry
It’s important for automotive CIOs to understand what open source is — and what it isn’t. Open-
source software isn’t the same as shareware, freeware or public-domain software. Unlike those
forms of software, open source is always compatible with definitions established by the nonprofit
Open Source Initiative, which — though it has no legal authority — maintains a list of “approved”
open-source licenses.
Open source presents both benefits and risks for any enterprise — including auto manufacturers.
Open source for software, industrial Internet of Things (IoT), modeling tools and other areas holds
the promise of time and cost savings, increased flexibility and greater innovation (see “What
Innovation Leaders Must Know About Open-Source Software”). But it also introduces technical,
security and legal risks that CIOs need to address. For these reasons, Gartner has identified the key
impacts of open source on the automotive industry — and a set of associated recommendations for
CIOs (see Table 1).
Android Open Source Project In-vehicle infotainment operating system Google Link
Automotive Grade Linux In-vehicle infotainment operating system The Linux Foundation Link
VW Industrial Cloud Cloud platform for industrial IoT devices VW/AWS Link
Open Manufacturing Cloud platform for industrial IoT devices BMW/Microsoft Link
Platform
Open Source Research Simulator for research in autonomous drive Toyota Link
Simulator
Source: Gartner
In the auto industry today, open source extends well beyond software. One example: Volkswagen
(VW) recently opened its Modular Electric Toolkit (MEB) electric vehicle (EV) platform to other
carmakers.2 Ford decided to adopt the MEB platform, despite its being a global rival with VW,
because it recognized the need for rapid reductions in the cost and timeline of EV development.
Vehicle platform sharing was already common in the industry but it happened under very rigid
agreements that drew sizable investments and resources from all partners. In this case, VW simply
charges a basic manufacturing cost for each car using MEB. The aim is purely to create economies
of scale as quickly as possible. The cost-effectiveness of this model even enables startups like
e.GO Mobile to adopt the VW electric platform. This wouldn’t have been possible for a startup
under the rigid agreement models that were previously traditionally in place among carmakers.
The simplicity of EVs, compared with internal combustion vehicles, also facilitates cross-sharing of
key components among companies. For instance, an internal combustion engine has some 150
moving parts while an electric motor has only about dozen components in all.3
From a CIO’s perspective, the most important caveat about open source is the level of control over
how the platform is developed and updated.5 For instance, open source is a platform you haven’t
created and you don’t have the last word about updates, roadmaps or security patches. At the
same time, parts of the organization may not understand open source or how to work with it.
Effective management is a key factor in the success of any open-source platform. However, Gartner
research shows that most enterprises aren’t doing this adequately. Gartner client inquiries suggest
that at least 60% have some type of documented open-source software policy in place (see “What
Innovation Leaders Must Know About Open-Source Software”). But at least 75% of those programs
aren’t yielding “effective” results because they neither reduce risk adequately nor maximize the
potential value of open-source investments.
Open source creates a conundrum for carmakers: how to succeed in a world where everyone is
plugged into the same platform. The answer is to focus less on product specifications and more on
the experience. From the moment cars use the same mechanical platform, similar human-machine
interfaces or the same autonomous driving technology, brand value proposition must offer a holistic
and differentiated experience. This experience must encompass all customer touchpoints — from
advertising to vehicle end of life. Although automotive CIOs clearly can’t execute this entire strategy
on their own, their knowledge of open-source software means they are in the best position to alert
the organization and allow it to steer product development in the right direction.
Carmakers must move from selling cars to offering memorable moments to their customers. Many
of these moments don’t necessarily have much to do with the car itself, but they should remain true
to the brand’s values. Some premium brands already go in this direction. Driving in a Rolls-Royce,
for example, is already an event by itself, and the brand organizes several events that bring owners
together, creating a sense of community.7 Owning one of these cars is also being in a part of a
world few can reach — this is the Rolls experience. However, Rolls-Royce cars share a lot with
BMW or Mini underneath — from platform to engine to telematics. But the formula needs to be
taken to a level not yet seen in the car industry or beyond. As an example, imagine a car brand that
works as a community of owners, continuously forging experiences for those owners. Depending on
the brand strategy, these experiences could also be tailored to suit different customer types. This
same brand would offer the most convenient way to go from A to B, be it by car or by any other
transport. This model would be wrapped around a characteristic brand experience and included in
your monthly subscription fee.
This path is also consistent with the differing mindsets of millennials, who already make up for a
quarter of the world population. Unlike Baby Boomers, they place more emphasis on experiences
than on ownership.8 This means carmakers will have to set aside their long-established industrial-
conglomerate mindset to become key players in the experience economy.
Open Source Brings Specific Risks — And Its Cost Savings and Shorter Time to
Market Foster Vendor Lock-In
At first, open-source software carries with it the same risks as do other software assets, including
concerns about service, quality defects and security vulnerabilities. However, another potential
caveat stands out as almost unique to open source. It begins with the nature of open-source
acquisition costs. For one thing, the total cost of acquisition for open source is almost always close
to zero. Adopters are less compelled to pay for the privilege of using open source. Unfortunately,
one critical side effect resulting from such a low burden of acquisition is that many open-source
assets are either undermanaged or entirely unmanaged once they’re established within an IT
portfolio. This undermanagement can easily expose both quality and security risks over time
because these assets aren’t patched and updated as frequently as they should be — or may not be
patched and updated at all.9 This demands more rigor from internal IT teams in conducting regular
and thorough software quality control.
Open source also entails potential legal risks like license compliance problems and intellectual
property infringement. License selection, developer best practices and project management rigor
are also risk factors specific to open source. Individual adopters must measure these parameters
against their own risk thresholds and usage scenarios while considering factors like project maturity,
license suitability and the availability of commercial third-party support options. Open source may
also entail political risks to consider. For instance, Huawei’s new Mate 30 Pro phone won’t be able
to use key parts of the Google Play Store due to restrictions imposed by the U.S. government.10
Another open-source pain point concerns the coordination between hardware and software
updates. Users of open source have little or no control over update timelines. A car model stays in
production for six years on average, but in some jurisdictions — the European Union, for example
— manufacturers are mandated by law to enable vehicle operability for 10 years after the end of
production. As over-the-air software updates become commonplace in cars, the latest version of
any software will thus need to be compatible at a minimum with 16-year-old hardware. This means
automotive CIOs need to incorporate rigid clauses in their agreements with open-source providers
to ensure long-term compatibility.
Vendor lock-in is always a risk for which automotive CIOs need to carefully plan. The advantages of
open source in cost savings and shorter time to market amplify this risk over conventional licensed
solutions. In addition, some software vendors have developed a tendency to add proprietary
extensions on top of an open-source foundation (open core), further increasing the risk of lock-in.
“Start With These Three Best Practices to Maximize Open-Source Software Value”
Evidence
1 “What Innovation Leaders Must Know About Open-Source Software.”
3 “The Twilight of Combustion Comes for Germany’s Empire of Engines,” Bloomberg Businessweek.
4 “Auto Industry’s Thirst for Software Is Quenched by Open Source,” Automotive World.
5 “Google’s Iron Grip on Android: Controlling Open Source by Any Means Necessary,” Ars Technica.
8“NOwnership, No Problem: An Updated Look at Why Millennials Value Experiences Over Owning
Things,” Forbes.
10 “Huawei Confirms the New Mate 30 Pro Won’t Come With Google’s Android Apps,” The Verge.
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