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[Persona name]

Details

Age

Location

Language

Job title

Average income

Buying behavior

Interests &
activities

Life stage
Pain points and goals

How your business /


Customer pain point Customer goal
product can help?
[Example: We have trouble [Example: We want to be able [Example: Hootsuite allows you
keeping our fans on social to engage our social media to schedule posts and messages
media engaged because we audience and save time.] across networks from a single
only have so much time to dashboard.]
dedicate to each network.]

Pain point #2 Goal #2 Your solution #2

Pain point #3 Goal #3 Your solution #3

Pain point #4 Goal #4 Your solution #4

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