SAINT FRANCIS OF ASSISI COLLEGE The FileName: Research Matrix [YOUR NAME}

Basic Education Department

Template 2: Research Literature Matrix
Topic/ Title: Thrift Clothing's Effect on the Purchasing Decisions of Generation Z Consumers at SFAC - Bacoor Campus
Proponent: Armeña, Bañadora, Sonio, Tan, A., Tan, D., and Vidamo
Teacher: Ms. Vanessa Genoroso
INTRODUCTION RESEARCH OBJECTIVES / PROBLEMS

Literature Literature
Rationale The Research Problem 1
fashion industry, particularly thrift clothing, has What are the effects of thrift clothing on the
gained popularity among Generation Z due to purchasing decisions of Generation Z?
digital naivety and sustainability-consciousness, but
research on factors influencing the purchasing
decisions of consumers is lacking, highlighting the
need for comprehensive studies.

Research Gap Research Problem 2

Generation Z consumers are confident in spending How does thrift apparel influence Generation Z's
at secondhand stores, with various factors purchase decisions? In terms of:
influencing their choices. Understanding these Price Value
influences can help make informed purchasing Quality
recommendations. Fashion Trend
Significance of the Study The result Research Problem 3 What are
of this study will be of great benefit to the following the pros and cons of buying thrift clothing when it
individuals: first, students at the SFAC Bacoor comes to consumers' purchasing decisions?
campus will be informed about the influence of low-
cost thrift clothes, their benefits and disadvantages,
and the importance of thrift stores. The findings will
also help thrift store owners to know the
improvements that they can make when it comes to
their marketing, production, and strategy. The study
will also aid future researchers in understanding
the reasons behind Generation Z's preference for
thrift shopping.

Theoretical Framework Research Problem 4 Based on

The study uses Edward Deci & Richard Ryan's Self- the results of the study, what can be recommended
Determination Theory to understand motivation. It to consumers regarding their purchasing behavior
suggests that self-determination occurs when three toward thrift clothing?
concepts are fulfilled: competence, relatedness, and
autonomy. This theory is relevant in Gen Z
consumers' purchasing decisions, as they prefer
thrift clothing over brand new items due to
affordability and other factors influencing their
decision-making abilities.

Conceptual Framework.
Research Design
Quantitative research is used since even with a
small sample size, provides reliable conclusions and
helps identify emerging trends and patterns in data.

Survey Research Design is used to gather

information from a sample of respondents, which
can be quantitatively evaluated to provide statistical
inferences and answer various queries.

Others

Methods and Techniques
The researchers will use
Purposive Sampling to select
participants for data collection,
based on their expertise and
essential characteristics for
evaluating the research question.
This deliberate selection ensures
that the chosen individuals meet
the goal of the study.
Participants / Respondents
The participants/respondents of
the study will be the selected
Generation Z consumers ranging
from ages 12-26 years old from
Saint Francis of Assisi College -
Bacoor Campus.
METHODOLOGY
Research Instruments
The researchers in this study will
use survey questionnaires to
gather data and information to
identify the effects of thrift
clothing on the purchasing
decision of generation z
consumers.
Part I of the survey consists of
multiple-choice questions, it
deals with the demographic
profile of the respondents in
terms of their gender, age, and
economic status. Part II of the
survey is in the form of a rating
scale, specifically Likert Scale in
order to identify the reasons and
factors that influence the
generation z consumers to
purchase items in thrift clothing.
Data Collection Data Analysis
A close-ended survey question is Descriptive statistics will be
given using a pen-and-paper used. Because it can focus on
method that involves face-to-face defining the factors that influence
interaction in the data collection consumers' purchase decisions,
process. The study will provide a that can help in understanding the
letter of consent to respondents, thrift store purchasing behavior
followed by the distribution of of Generation Z shoppers.
questionnaires, with a week's
response period. The Data
Privacy Act of 2012's ethical
principles will be upheld by
researchers as they carefully
compile the respondents'
responses.
Instructions: Follow the APA 7th Edition format (2013 and above)
Major, L., Francis, G. A., & Tsapali, M.. (2021). The effectiveness of technology-supported personalised learning
ed personalised learning in low- and middle-income countries: A meta-analysis. British Journal of Educational Technology,
Educational Technology, 52, 1935– 1964. https://doi.org/10.1111/bjet.13116