Marketing Mcq’s

1. What does ROI stand for in business?

a) Return on Investment
b) Return on Income
c) Revenue on Investment
d) Risk of Investment

2. Which business structure offers limited liability to its owners?

a) Sole Proprietorship
b) Partnership
c) Corporation
d) Limited Liability Company (LLC)

3. What is the primary purpose of a business plan?

a) To secure funding from investors
b) To outline the company's mission and vision
c) To define the company's organizational structure
d) To guide the company's growth and operations

4. Which financial statement provides a snapshot of a company's financial position at a

specific point in time?
a) Income statement
b) Balance sheet
c) Cash flow statement
d) Statement of retained earnings

5. What term is used to describe the process of bringing a new product or service to market?
a) Sales
b) Marketing
c) Production
d) Innovation
6. What does SWOT analysis stand for in business?
a) Strengths, Weaknesses, Opportunities, Threats
b) Sales, Workforce, Operations, Technology
c) Strategy, Workflow, Objectives, Timelines
d) Sustainability, Wealth, Optimization, Trends

7. In marketing, what does the "4Ps" stand for?

a) Product, Place, Price, Promotion
b) Profit, People, Performance, Production
c) Planning, Positioning, Packaging, Publicity
d) Politics, Policy, Products, Partnerships

8. What is the term for the process of setting goals and determining how to achieve them
within an organization?
a) Management
b) Leadership
c) Planning
d) Evaluation

9. What is the primary function of human resource management (HRM) in a business?

a) Marketing the products
b) Managing finances
c) Managing employees
d) Research and development

10. Which economic system is characterized by private ownership of businesses and a

market-driven approach to allocating resources?
a) Capitalism
b) Socialism
c) Communism
d) Mixed economy

Answers:
1. a) Return on Investment
2. d) Limited Liability Company (LLC)
3. d) To guide the company's growth and operations
4. b) Balance sheet
5. d) Innovation
6. a) Strengths, Weaknesses, Opportunities, Threats
7. a) Product, Place, Price, Promotion
8. c) Planning
9. c) Managing employees
10. a) Capitalism