INNOVATE & CREATE TO

Overview Innovative Communication Egypt

Overview

• ICEgypt specialized in Marketing and Media

solutions under the umbrella of the mother
company; Sedky Group.

• Sedky Group founded in 1992, functions in

Egypt, Algeria & UAE and will expand to reach
other countries, embraces number of
corporations operating in various fields as in
real estate, export, import, cargo, ship building
and steel production.

• ICEgypt was established as a business unit

inside the mother company and through the
hard work of its team; ICEgypt stood out of the
crowd and proved its efficiency to be an
Sedky Group independent successful company.
Vision
Vision Innovative Communication Egypt

ICEgypt Vision

ICEgypt is dedicated to provide our clients with

innovative marketing and communication
plans and strategies driven to produce results
that will have positive impact on customer’s
business and experience.
Mission
Mission Innovative Communication Egypt

ICEgypt Mission

ICEgypt Provides creative, original, high

quality, and unique communication solutions
to effectively convey our clients’ vision, while
establishing successful & fruitful relationships
between our clients and their target
audiences.
Core Values
Core Values Innovative Communication Egypt

Our Core Values

Attracting success

Building trust

Creating value

Delivering quality

Endorsing Creativity
Marketing
Marketing Innovative Communication Egypt

Marketing Consultation

ICEgypt creates and implements plans and

strategies to help our clients in promoting their
products/services through the most efficient
and effective techniques.

Our team has outstanding skills in both critical

thinking as well as creativity to get the best
outcomes needed to achieve goals and
objectives of the clients.
Research
Research Innovative Communication Egypt

Marketing Research

We conduct Primary and Secondary

marketing research for our clients, in order to
deeply understand their brands and their
target market.

Primary Research Methodologies:

• Surveys

• In-depth Interviews

• Field Observation
Above the Line
Above the Line Innovative Communication Egypt

Strategic Planning and Brand Management:

We Offer media buying, planning and
execution:

TV:
(Creative Idea -­ Story Board -­ Execution -­
Editing -­ Media Booking)

Radio:
(Creative Idea -­ Recording -­ Editing -­ Booking)

Print:
(Creative Idea -­ Design -­ Media Booking)

Outdoor:
(Design -­ Media Booking -­ Printing -­
Maintenance)

Digital Media:
(Website Design & Development -­ Online
Marketing -­ Multimedia Development -­ Mobile
Brochure Internet Advertising -­ Bulk SMS
Campaign – E-­mail Shot Campaign)
Media Planning & Buying
Media Planning & Buying Innovative Communication Egypt

Media Planning & Buying

ICEgypt has a highly qualified team responsible

for selecting media for advertisement place-­
ment on behalf of our clients. Since we are well
aware of the clients' objectives, we recommend
an effective media plan based on the best
usage of different media platforms, depending
on our knowledge with marketing trends, media
development and a deep insight into the target
audience.

Our team has all the required information, social

relationships and skills that allow them make
superlative media buying. ICEgypt is up to date
with the recent rating of the different media
driven by the aim of achieving adequate reach
and frequency for our clients' ads.
Below the Line
Below the Line Innovative Communication Egypt

Strategic Planning and Brand Management:

Public Relations:
(Reputation Management -­ Create a positive
relationship between the customers and the
company -­ Press Releases)
Video & Audio Production:
(Casting – Equipment -­ Shooting/ Recording –
Editing -­ Marketing)
Exhibition:
(Booking -­ Booth Design -­ Booth Execution)
Event Planning & Management:
(Location Booking -­ Transportation -­ Equipment-­ Giveaways
-­ Catering)
Direct Marketing:
(Email Shots -­ SMS Campaigns -­ Database -­ Direct
Mail)
Corporate Identity:
(Designs the logo to reflect the look and behav-­ ior of
the company -­ Color Theme -­ Fonts)
Corporate Gifts:
(Gifting Strategy -­ Select Gifts -­ Order Gifts)
Portfolio
Portfolio Innovative Communication Egypt

easy line GENERAL TRADING P R OVENCE blue bird

CREST
Ajial Al Khodr Ship Builders
Contact Us
 Contact us Innovative Communication Egypt

Tel: +20 (2) 22 90 6057

+20 (2) 24 14 5575

Cell: +20 (10) 0443 2498

+20 (10) 0580 7338
+20 (10) 0581 6885

20 Al Horya St. Heliopolis

3 2 Cairo, Egypt.
4 1
5 www.icegypt.co
6
7 0
8 9
Thank You