 What happens when you clone a landing page in HubSpot?

HubSpot creates a draft duplicate version and adds the word "clone" to the end of the
original name.

 True or false? You can bulk upload files in HubSpot's file manager.
True
 True or false? CMS Hub includes a standard SSL certificate for your website.
True
 True or false? Web site design is all about the look and feel.
False
 6. What are the five key elements of a good user experience on websites?
Useful, intuitive, consistent, accessible and appealing
 Choose all the options that apply. What methods can you use to research your users'
website goals?
Surveys
E-mail address
Heat maps
 How can you take advantage of the mere exposure effect on your website?
Creating consistency across all visual and written content on your website
 True or false? In CMS Hub, web pages and landing pages are the same thing.
False
 In the CMS Hub page editor, pages are divided into:
Sections, rows, columns and modules
 In CMS Hub, where do I change the meta description of a page?
In the Configuration tab
 What is the main objective of a content strategy based on topic sets?
Reorganize your website architecture into related content groups
 What can you add to a blog post to define what content will be displayed in the short
version of that post on the blog home page?
More information" separator
 True or false? You can add a featured image to your blog post so that it appears when you
share it on social networks.
True
 Which HubSpot tool helps you become a thought leader in front of search engines through
a content strategy based on topic sets?
SEO

 How do you generate relevance and authority for your website?

You generate relevance by telling users about your content so they can search and share
it, and authority by generating quality content that users want to read.
 You generate relevance by creating quality content that users want to read, and authority
by including quality external links.
 Where in HubSpot can you improve the on-page SEO (on-page SEO) of a blog post?
In the Optimize tab of the blog post editor
 True or false? The recommended settings for canonical URLs are enabled by default in
CMS Hub and cannot be edited.
False
 What is the purpose of adding strategic links throughout your content?
Links help you position yourself as a trusted source and drive traffic to other of your
content.
 What is the purpose of the sitemap?
Help search engine crawlers determine the structure of the site to crawl it more
intelligently
 What is the first question you should ask yourself before you start collecting and analyzing
website data?
"What is the main objective of the website and what metrics do I need to monitor to
achieve it?"
 True or false? You can only use one type of smart rule per module.
True
 What tool can you use to segment your contact database?
Lists
 Choose all the options that apply. Which of these tools are included for free in CMS Hub?
Forms
Calls to action
Conversations
Announcements
 How do CMS developers use themes?
Themes allow developers to create a site-wide content editing experience for marketers
 Where in CMS Hub can you edit the header and footer of your website?
In the design manager
 Choose all the options that apply. What are the different types of templates in CMS Hub?

Page templates
Blog Templates
System templates
 Complete the necessary information: The subject modules _______
are specifically designed to work within your theme
 Where can you see all the templates and modules you download?
In the Purchased tab of the materials marketplace
 True or false? Each page must be created using its own unique template.
False
 True or false? The theme is the source of your website design information.
True
 True or false? You need CSS knowledge to make style changes to your pages.
False
 What can you do in the Content tab of the page editor?
View a list of all modules on your page in the order in which they are displayed
 True or false? If you delete a section, row, column or module from your page, you cannot
undo this action.
False
 What is the last step before publishing a page?
Adding a canonical URL
 True or false? You should use a different theme for each page on your website.
False
 What is a set of topics?
A set of content relevant to a particular audience that elaborates on a specific topic.
 Where can you view performance data for a specific blog post on HubSpot?
In the Performance tab of that publication
 All of these metrics are monitored in the Performance tab of the blog post, EXCEPT:
Shipping
 A form for readers to subscribe to the blog
 What is the purpose of the Robots.txt file?
Tell search engine bots how to crawl website pages.
 What are external links?
Links from other web sites leading to your site
 What is the most important thing you need to do to get your content ranked among the
top search engine results?
Create quality content that is relevant to the users.
 Complete the sentence: HubSpot research revealed that for blog posts the ideal length is
____ words.
2.100
 The following are best practices when writing a blog post title EXCEPT:
 True or false? If you use materials from the market, the template supplier will determine
the names and structure of the folders.
 What should you be sure of when establishing naming conventions for CMS materials?
All of the above

 Choose all the options that apply. Some technical improvements you can apply to your
website in CMS Hub are:
Customize your sitemap
Adding links between content based on topic sets
Customize the robots.txt file
Enable Google AMP
Require HTTPS for your domains
 True or false? Each page that is published in the CMS is created with a template.
True
 Choose all the options that apply. Where in HubSpot can you use folders to organize CMS
materials?
File Manager
Forms
 Which of the following is not a content status in HubSpot?
 Updated
 Choose all the options that apply. For which of these contents should you archive and
unpublish?
 Inés is the marketing manager at a nursery that delivers plants to people's homes. Your
main buyer persona is a young professional woman who lives in the city and wants to have
plants in her apartment, but doesn't know how to take care of them. On the website,
there is a page called "Which plant is right for you?", which shows the plants on offer and
which environments they are best suited for. How could Inés customize this page to more
accurately target her primary buyer persona?