NEW VERSION FOR CLOSING CEREMONY:

LADIES AND GENTLEMEN,

AS WE GATHER HERE TODAY IN LOS ANGELES,

CALIFORNIA, TO MARK THE CLOSING OF THE
SECOND EDITION OF THE MAGICAL TOWNS
I N T E R N AT I O N A L T R A D E S H O W, I A M
OVERWHELMED WITH PRIDE AND GRATITUDE.
T H E S E T H R E E DAYS H AV E B E E N A
T E S TA M E N T TO T H E P OW E R O F
COLLABORATION AND THE BOUNDLESS
POTENTIAL OF TOURISM. TOGETHER, WE
HAVE EMBARKED ON A JOURNEY TO EXPLORE
A N D C E L E B R AT E T H E E N C H A N T I N G
D E S T I N AT I O N S T H AT M A K E M E X I C O ' S
MAGICAL TOWNS TRULY EXTRAORDINARY.
THIS YEAR, WE HAD THE PRIVILEGE OF
H O S T I N G R E P R E S E N TAT I V E S F R O M 2 6
STATES, SHOWCASING A REMARKABLE ARRAY
OF 142 MAGICAL TOWNS. WITH THE
PARTICIPATION OF 180 DEDICATED HOSTED
BUYERS, 170 PASSIONATE PROFESSIONAL
VISITORS, AND 427 ENTHUSIASTIC
EXHIBITORS, WE HAVE SHATTERED ALL
PREVIOUS RECORDS. IN ADDITION, WE
FACILITATED AN IMPRESSIVE 808 BUSINESS
MEETINGS ACROSS 65 TABLES. THESE
N U M B E R S H AV E FA R S U R PA S S E D O U R
INAUGURAL EDITION IN BARCELONA, SPAIN
IN 2022, WHICH WAS ALSO A RESOUNDING
SUCCESS.

DEAR FRIENDS,

TODAY, I STAND BEFORE YOU TO EMPHASIZE

THE PIVOTAL ROLE THAT MAGICAL TOWNS
PLAY IN MEXICO'S THRIVING TOURISM
S E C TO R . T H E Y H AV E B E C O M E T H E
CORNERSTONES OF OUR NATION'S TOURISM
ACTIVITIES AND ARE INSTRUMENTAL IN
ELEVATING MEXICO TO THE NINTH POSITION
WORLDWIDE IN TERMS OF INTERNATIONAL
VISITOR REVENUE, CONTRIBUTING OVER 26
BILLION DOLLARS IN TRAVEL SPENDING.

IN THE WAKE OF THE CHALLENGING COVID-19

PANDEMIC, THESE CHARMING TOWNS OFFER
WHAT TRAVELERS SEEK NOW MORE THAN
EVER: OPEN AND VERDANT SPACES, RICH
CONNECTIONS TO TRADITIONS AND
F O L K LO R E , A N D AU T H E N T I C , M AG I C A L
EXPERIENCES THAT OUR COMMUNITIES ARE
EAGER TO SHARE WITH THE WORLD. THESE
TOW N S A R E S T E E P E D I N A N C E S T R A L
H E R I TAG E , A N D T H E I R W A R M A N D
WELCOMING PEOPLE OPEN THEIR ARMS TO
VISITORS FROM AROUND THE GLOBE.
S PA N N I N G D I V E R S E L A N D S C A P E S A N D
CLIMATES, OUR 177 MAGICAL TOWNS OFFER
VISITORS A BREATHTAKING ARRAY OF
NATURAL WONDERS, FROM RAINFORESTS TO
DESERTS, ISLANDS TO MOUNTAINS, CANYONS
TO M A N G ROV E S , A N D E V E RY T H I N G I N
B E T W E E N . T H E Y A R E H O M E TO A W E -
I N S P I R I N G W AT E R FA L L S , M E A N D E R I N G
RIVERS, SERENE LAGOONS, PRISTINE LAKES,
AND DRAMATIC RAVINES. OUR TOWNS ARE
GATEWAYS TO NATIONAL PARKS, NATURAL
PROTECTED AREAS, AND AWE-INSPIRING
ARCHAEOLOGICAL SITES. THEY ARE
ADORNED WITH VICEROYAL BUILDINGS,
H I S TO R I C A L M O N U M E N T S , E X Q U I S I T E
HANDICRAFTS, WORLD-CLASS MUSEUMS, AND
UNFORGETTABLE CULINARY EXPERIENCES.
I EXTEND A HEARTFELT INVITATION TO EACH
OF YOU TO EXPLORE, ADMIRE, AND SAVOR
T H E S E T R E A S U R E S O N YO U R N E X T
VACATION. I AM CONFIDENT THAT THESE
D E S T I N AT I O N S , W I T H T H E I R D I S T I N C T
NATIONAL IDENTITIES, WILL NOT ONLY MEET
YOUR EXPECTATIONS BUT ALSO CAPTURE
YOUR HEARTS.

I WOULD LIKE TO EXPRESS MY DEEPEST

GRATITUDE TO ALL OF YOU FOR BEING A
PART OF THIS INCREDIBLE JOURNEY DURING
THE SECOND EDITION OF THE MAGICAL
TOWNS INTERNATIONAL TRADE SHOW. YOUR
PASSION AND DEDICATION HAVE MADE THIS
EVENT AN OVERWHELMING SUCCESS.
LOOKING FORWARD, I AM EXCITED TO
ANNOUNCE THAT THE THIRD EDITION OF
THIS REMARKABLE EVENT WILL TAKE PLACE
IN 2024, IN THE VIBRANT CITY OF SAN
ANTONIO, TEXAS. SAN ANTONIO SHARES
STRONG ECONOMIC, CULTURAL, COMMUNAL,
AND TOURISTIC TIES WITH MEXICO, MAKING
IT THE PERFECT VENUE FOR OUR NEXT
GATHERING.

O N C E A G A I N , T H A N K YO U F O R YO U R
UNWAVERING SUPPORT AND ENTHUSIASM.
AS WE BID FAREWELL TO LOS ANGELES, LET
US CARRY THE MAGIC OF MEXICO'S TOWNS IN
OUR HEARTS AND LOOK FORWARD TO THE
EXTRAORDINARY EXPERIENCES THAT AWAIT
US IN SAN ANTONIO, TEXAS, IN 2024.