INSTITUTO TECNOLOGICO UNIVESITARIO

BUSINESS ADMINISTRATION / FOURTH SEMESTER

SUBJECT: NEGOTIATION

TOPIC: - Investigate process to offer and commercialize

Cherry Tomato product in La Favorita Corporation.
-Propose product brand, price and presentation.
-Researching factors, interests and needs of the
company.

STUDENTS: CLARA CHAVEZ, ESTEFANIA CUTI, RUBEN

SÁNCHEZ

PROFESSOR: ING. GABRIEL BEDON

SECTION: DISTANCE

D.M. Q. 25/06/2021
 FRIENDLY GARDENS

CHERRY
CHAMELEON

BUSINESS CONCEPT

Our business idea HUERTOS AMIGABLES offers the consumer a gourmet fruit, which
is produced through Good Agricultural Practices, applying clean production and
biological controls and a lower use of chemicals to have a healthy food. Hydroponics as
a method of production of gourmet fruits in addition to the use of biological control as
an aid for the production and reduction of pesticides makes us different from the farmer
producer who makes intensive use of products of synthetic origin.

OUR PRODUCT

CHERRY
CHAMELEON
CHAMALEON CHERRY CHAMELEON CHARACTERISTICS
The final product to be offered is the fresh cherry tomato and in baskets of 454 grams, a
little more than the competition, also exposing in a notorious way for the customer that
it is made using eco-friendly techniques with the environment. And also in preserves in
oils and spices, in order to enter the international market later on.
Tomatoes are a highly consumed vegetable worldwide. This fact derives from the
different types of fruits that the species presents and the various forms of consumption
that it offers. The tomato Solanum lycopersicum belongs to the Solanaceae family. It is
a biannual herbaceous plant of Central and South American origin. It is currently
cosmopolitan, cultivated for fresh and industrialized consumption. Its growing use in
restaurants, bars and in the manufacture of various dishes as an appetizer.
Cherry tomato also known as cherry tomato, cocktail tomato or baby tomato (Scientific
Name: Lycopersicumpimpinellifolium) is a small variety of tomato that has been
cultivated since at least the early 1800s and is believed to have originated in Peru and
northern Chile. Cherry tomatoes ripen faster than other varieties and take up the least
space.
Currently the cultivation technique is hydroponic agriculture in which the plant grows in
inorganic substrates without soil.
The planting of this product does not require much care, because it is watered once a
week and pruned once a month. In addition, the fruits are harvested from the 12th week
onwards.

NUTRITION TABLE

BENEFITS OF CHAMALEON CHERRY

1. Contains lycopene, the pigment that gives color to this fruit and also delays the
oxidation of cells, being an ally against premature skin aging.
2. They help us deal with anxiety
3. They reduce waist circumference and are ideal for weight loss and cholesterol
control.
4. Among the benefits of cherry tomatoes is the prevention of night blindness. In
addition, they help prevent visual diseases.

DISTRIBUTION OF CHAMALEON CHERRY

Marketing channels are mainly in two places at present: the market sells at $.80 per
pound and supermarkets sell at $1.00 per pound. In addition to the scheduled organic
fruit and vegetable fairs. The transportation service will be by land, with vehicles with
cooling systems to better preserve the food while it is being transported.
Buyers' conditions will always be based on quality, packaging, delivery and prices.
PRICE

Our Cherry tomato is currently distributed at a price of $1.00 per 454 grams. Prices
should be among those that the organic market perceives and not within the
conventional ones, since an added value is offered to the product that should not be
disregarded because it entails costs to be considered.

PACKAGING
A plastic container that adapts to a wide variety of packages, both with and without a
tray. The product is protected, Chameleon Cherry is an economical option, ideal for
sale.

INTERNAL AND EXTERNAL FACTORS OF FRIENDLY ORCHARDS

FODA FRIENDLY ORCHARDS

POSITIVES NEGATIVES
STRENGTHS WEAKNESSES
INTERNAL FACTORS

F1: Own crop fields D1: The predominance of tomato productivity

F2: Cultivation process with organic is found outside the parish of Tumbaco.
insecticides.
D2: Cherry tomato the price is higher than the
F3: Environmental sustainability, crop usual tomato.
exploitation. D3: Lack of workable personnel in the
operational area.
F4: Cherry tomato organic product D4: Promotion strategy.
D5: corresponds to an anonymous company.
OPPORTUNITIES THREATS
EXTER

O1: Healthy eating trend. A1: Health Emergency by covid 19

 O2: Suitable climate for growing Cherry A2: Lack of market knowledge of cherry
NAL FACTORS
Tomatoes tomatoes
O3: New technologies for the cultivation A3: Water scarcity and contamination affect
of Cherry Tomatoes. production.

O4: Free Trade Zone System for exports A4: Appearance of pests that attack crops.

INTEREST IN FRIENDLY ORCHARDS

Expand our Camaleón Cherry brand, with the vision that allows us to serve all our
consumer segments, such as wholesale markets, external intermediaries, restaurants and
the supermarket chain belonging to Corporación la Favorita.
Huertos Amigables will provide information about the organic product by means of a
adhesive design implemented on presentation packaging.
To achieve a correct and broad portfolio of clients, generating loyalty towards the
brand.

NEEDS
Chameleon Cherry seeks to make itself known as a brand in supermarkets, stores and
wholesale markets in Ecuador, with a product with price sensitivity, inclusive
acquisition or culinary consumption.
Increase our product and customer portfolio by implementing variety production in the
product.

TARGET
Our product, Chameleon Cherry, is aimed at people with food education, consumers
identified with fresh dishes such as salads, tomato sauces, vegans, gym, etc., and also
with people who like to eat healthy food.
gourmet restaurants. Etc.

Guide for Companies Interested in Supplying Favorita Corporation

 1. The products to be offered must have a market plan, which will be considered by
Corporación Favorita C.A., based on products of the same category and that are
currently marketed.
2. In the initial stage of product evaluation, it is necessary to submit one (1) sample
and/or catalog, price list and other details necessary to evaluate the positioning
of the product, such as: name of other stores where the product is sold, date of
market launch, sales volume, copy of Sanitary Registration or Sanitary
Notification (where applicable), brief explanation of the marketing and/or
advertising campaign being carried out. The sample will be returned if requested
in writing at the time of submission of your information. In view of the large
number of samples we receive and to avoid saturation of the office warehouses,
fifteen days after receipt of the sample, Corporación Favorita will respond to the
request to provide and will grant fifteen days to the interested party to withdraw
the sample. If the sample is not withdrawn within fifteen days from the response
with the purchase decision, it will be donated.
3. The Dept. Commercial will evaluate the information submitted based on
parameters of consumer choice, saturation, market opportunity, segment to
which it corresponds, experience and others. The acceptance or refusal will be
notified to the interested party within a maximum period of 15 days from the
complete receipt of the information detailed in numeral 2 above.
4. If it is in the best interest of the parties, you will be provided with an information
package with general instructions for its provision.

Requirements established by CORPORACIÓN FAVORITA C.A. for a company

to provide marketing goods.
1. New companies interested in supplying must register as a new supplier on the web
portal: https://www.cfavorita.ec/b2b/pages/proveedores/registroProveedores.jsf.

2. Once inside, click on the "NEW PRODUCTS OFFERED FROM NEW

SUPPLIERS" tab.
3. Inside put Ruc number:

4 Subsequently, all the fields specified in the dialog box must be filled in.
5. Once all the fields are filled out, click on send, and a user and password will be sent
as a notification to the e-mail, with this you will have access to the platform and
Corporación Favorita will notify the approval or denial of the new product presented.

6. After this process you must return to the above mentioned web portal and click on
Guide for companies interested in supplying Corporación Favorita:

7. The following indications are detailed inside: the products to be offered must have a
market plan, which will be considered by Corporación Favorita C.A., based on products
of the same category and that are currently marketed.

8. Evaluation of the product, it is necessary the delivery of:

- One (1) sample and/or catalog

- A cover letter containing company category, price list and other details necessary to
evaluate the product positioning such as: bar code, name of other stores where the
product is sold, date of market launch and sales volume.

- Copy of Sanitary Registration or Sanitary Notification (where applicable).

- Brief explanation of the marketing and/or advertising campaign being carried out.
Note: The sample will be returned if requested in writing at the time of submission of
your information. In view of the large number of samples received and in order to avoid
saturation of the office warehouses, fifteen days after the sample is received,
Corporación Favorita will respond to the request to provide and will grant fifteen days
to the interested party to withdraw the sample. If the sample is not withdrawn within
fifteen days from the response with the purchase decision, it will be donated.

9. Delivery of the requirements: the information can be delivered in any Supermaxi,

Megamaxi, Akí, Gran Akí Super Akí or in our Central Offices: Vía a Cotogchoa s/n y
Av. General Enríquez, Sangolquí-Ecuador, in a closed package in the name of the
corresponding area in the different Commercial Departments:
- Commercial Area Grocery, Drugstore, Supplies (gerabastos@favorita.com).
- Commercial Area Poultry, Dairy Products, Frozen Food, Fruits, Vegetables, Prepared
Food: (gerlacteos@favorita.com)
- Commercial Area Fish, Seafood, Bakery, Sausage and Meat:
(germariscos@favorita.com)
- Commercial Area General Merchandise 1 (MG1) Flowers & Plants, Pet Accessories,
Sports, Yard & Garden, Lingerie & Haberdashery, Party, School & Office, Baby
Accessories (mg1@favorita.com)
- Commercial Area General Merchandise 2 (MG2) Perfumery, Beauty, Household
Goods (non-textile), Books and Magazines (mg2@favorita.com)
- Commercial Area General Merchandise 3 (MG3) Audio & Video, Household
Appliances, Computers. Hardware, Automotive (mg3@favorita.com)
- Commercial Area General Merchandise 4 (MG4), Clothing and footwear for:
Women's, Men's, Teenagers, Children, Babies. (mg4@favorita.com)
The Dept. Commercial will evaluate the information submitted based on parameters of
consumer choice, saturation, market opportunity, segment to which it corresponds,
experience and others. The acceptance or refusal will be notified to the interested party
within a maximum period of 15 days from the complete receipt of the information
detailed in numeral 2 above.
If it is in the best interest of the parties, you will be provided with an information
package with general instructions for its provision.