Batch 2023 - 25

FINAL PRESENTATION GUIDELINES

PGDM

Final Presentation carries 100 Marks. It is split into two parts.

1) Presentation Report in Word Doc – 50 Marks

2) Presentation in PPT – 50 Marks

GUIDELINES FOR REPORT (WORD DOC) SUBMISSION

1. Write an original report. Copying from any source (plagiarism) is strictly not allowed. Any
kind of copying will lead to the rejection of the report. Only 15% of Similarity is accepted.

2. Follow the exact sequence of content as specified in this instruction.

3. Company & Product has been allocated to each student, the list is displayed on the notice
board

4. We assigned only listed companies & products, Students can refer to NSE, BSE,
Moneycontrol.com, https://economictimes.indiatimes.com/markets, Company website,
Balance sheet, Investor reports, www.aceanalyser.com, Euromonitor Passport, CIME
Database or the suggested websites for collecting facts and figures – Fundoodata.com;
bizstats.com; business.gov.in;, Bloomberg, Equity Master, Industry Authority web portals,
etc...

5. Images from the internet can be included with relevance to the subject matter along with
the source - should be in centre alignment.

6. Specify the source (website) while specifying the Facts & Figures.

7. Use a cover page.

8. Generate a Table of Content automatically and not manually.

9. Fonts Size 12 for the body, 14 for Heading 1 and 13 for Heading 2 should be used.

10. Font Type of Times New Roman for the body and Cambria for the heading should be
used.

11. Use a break page to write on a new page.

12. Submission deadline for the report is 15th October 2023; at 11:59 PM. Late submissions
will attract a penalty of 5 marks per day.

13. Presentation Report will carry 50 marks and Power Point Presentation will carry 50
marks.

14. Final presentations are tentatively scheduled from 15th October, 2023 for both MBA and
PGDM students.
EXPECTED CONTENT FROM REPORT & PRESENTATION - 100 Marks

Executive Summary - 5 Marks

In PPT, you may use 1-2 slides to cover this and 2 minutes to explain the slides.

Business Model Canvas - 5 Marks

In PPT, you may use 1 slide to cover this and 2 minutes to explain the slides.

Sector Information - 5 Marks

Sector Definition

Categories of Sector

Sector GDP Contribution

Sector CAGR and forecasting

Sector categories wise CAGR

Consumer Buying Behaviour of the Sector

Consumer buying behaviour of Categories of Sector

Sector Growth factor

Growth/Degrowth pattern of Sector pre & post-pandemic

Growth/Degrowth pattern Categories of Sector pre & post-pandemic

Top 3 players in the sector

Company-wise Market Share – Revenue & CAGR

Top 3 players category wise

Company-wise Market Share – Revenue & CAGR

Porter 5 force Model.

PESTLE Analysis

Political - Goverment Policy, Political Stability, Tax Policy, Labour Law,

Environmental Law & Trade Restrictions
 Economical - Economic Growth, Disposable Income of consumer, Interest
Rate, Exchange Rate, Inflation.

Social - Population Growth, Age Distribution, Health Consciousness

Technology - Upgradation of Technology, Research and development

Change in technology

Environmental - Eco-Friendly, Business Ethics

Legal - Health and safety, Advertisement standard, Product labelling,

Product Safety, Consumer rights and laws.

SWOT Analysis of Sector

In PPT, you may use 4 - 5 slides to cover this and 4 minutes to explain the slides.

Company Information - 5 Marks

Company Founded & Founder Details

History of company

Company Vision & Mission

Key Business Highlights of the Year

Strategic Framework of a Company

Shareholding Pattern

Organization Structure

Market Share in the Sector

Company Overall CAGR

SWOT Analysis of Company

In PPT, you may use 1-2 slides to cover this and 3 minutes to explain the slides.

Marketing - 10 Marks

STP

Segmentation
 Demographic Factors

Behavioural Factor

Geography Factor

Psychographic Factor

Targeting

Market Size

Profitability

Reachability

Positioning

Symbolic Position

Functional Position

Experimental Position

Market Mix

Product - Need, Want, Demand, Feature

Price - Pricing Strategy - Competitor Pricing

Place - Channel of sales & Distribution channel

Promotion - Advertising, Public relations or Publicity, Sales & Promotion, Direct

Marketing, Personal selling

SWOT Analysis of Product / Service

Strength - Unique Selling Proposition, Analyse the factors that add values

Weakness - Scope for improvement, Factors leading to loss

Opportunity - External factors contribute to business growth

Threats- Competitors Analysis

BCG

Product/service High & Low Market Share

Product/service High & Low Market Growth

Relative Market Share of the Product / Service

Absolute Market Share of the Product / Service

Product/service High & Low CAGR

Product Justification in BCG Matrix

PLC - Product Life Cycle

Value Chain Analysis

Competitors Analysis

Identify your competitors

Direct competitors

Indirect competitors

Replacement competitors

In PPT, you may use 7 -8 slides to cover this and 5 minutes to explain the slides.

Finance - 10 Marks

Analyse & interpret the Balance sheet, Income statement, and Cash flow statement

Calculate the P/E ratio of the company and compare with it its Industry P/E

Calculate Liquidity and Debt Ratios, profitability, Solvency, turnover, and working capital
ratio for the company.

Analyze the Financial statement of the company by using Horizontal and vertical (B/S, P&L,
Cash flow)

Analyze the Conference call of the company and summarise it.

Calculate and explain the Du-Pont analysis

What are the macroeconomic factors that affect the stock price of your company?

Identify the deprecation policy, inventory valuation, and dividend policy of the company.
Competitor analysis of the company

State the name of subsidiaries, Joint ventures of your company.

What is the external credit rating of your company and mention the credit rating agency
name?

In PPT, you may use 6 -7 slides to cover this and 5 minutes to explain the slides.

Human Resource Management - 10 Marks

Design organization structure

Analyze organizational culture and ethics

Design Recruitment and selection process of the organization

Describe employer branding of the organization

Create JD for anyone's profiles in the organization

Analyze the background verification process of the organization

Design onboarding formalities and documents required for joining

Analyze the candidate engagement process of the organization

Illustrate the method of TNA in the organization

Design training process and model used in the organization

Design suitable training methods for the employees based on competencies and JD, WHY?

Design training calendar

Analyze the PMS system of the organization

Design PMS Process of the organization

Design KPI, KRA and goal sheet based on a particular profile

Analyze the employee benefits of the organization

Analyze the rewards and recognition system of the organization

Describe the statutory benefits that the company follows

Analyze the HRIS Software tool used in the organization

Analyze and illustrate the other suitable HRIS Software tools that are applicable to the
company

In PPT, you may use 6 -7 slides to cover this and 5 minutes to explain the slides.

Conclusion

Reiterate and summarise your main points based on the above research information from
across the function.

In PPT, you may use 1slides to cover this and 4 minutes to explain the slides.