Jakkcompanion

UNIVERSITY OF MAKATI
COLLEGE OF BUSINESS AND FINANCIAL SCIENCES
ECOHOMELY by JAKK Companion
A Business Proposal
Presented to the Faculty of College of Business and Financial Sciences
University of Makati
In Partial Fulfillment Of the Requirements for the Degree of
Bachelor of Science Major in Entrepreneurial Management in the Subject of
Business Plan Implementation II
Submitted by:
Domingo, Kathrina L.
Lagrimas, Kristine Mae M.
Necor, Angelica L.
Tayo, Jessica A.
Submitted to:
Prof. Rommel Ramos
May 2022
TABLE OF CONTENTS
Executive Summary
Introduction
Marketing Plan
Industry Analysis
Target Market Profiling
Competitors Analysis
Marketing Mix (4Ps)
Marketing Strategies
E-Marketing Strategy
Management Plan
Mission
Vision
Business Objectives
Business Ownership
Organizational Chart
Technical Plan
Vicinity Map
Gantt Chart
Production Plan
Production Process per Product
Production Tools and Equipment
Supplies and Other Materials
Marketing Service Flow Chart

Financial Plan
Statement of Financial Position
Income Statement
Statement of Cash Flows
Appendices and Other Attachments
Survey Questionnaires
Legal Documents
Barangay Clearance
DTI Business Permit
Member’s Profile/Resume
INTRODUCTION
Handicrafts and home decor products are increasingly popular nowadays. It's
also known as craftwork or simply art, and it's a sort of work in which practical and
aesthetically beautiful objects are made by hand using only the most basic materials
available in our environment.
JAKK Companion creates and launches a business called "Ecohomely," which
is an eco-home décor business that upscales recyclable materials into sustainable,
economical, and multifunctional home decors. We wanted to develop a solid name in the
market as we expanded and grew so that people might support what we planned to sell.
Making a truly eco-friendly product keeps both environmental and health-friendly
in mind. Other eco-friendly attributes include the use of sustainably grown or raised
ingredients, produced in ways that do not deplete the ecosystem.
JAKK Companion is a type of partnership wherein four members share their
expertise, ideas, and skills in developing this business, as well as their similarities and
differences. We ought to be willing to trust the colleague's decision-making, mentality,
vision, and competence, and vice versa. The manufacturing company and the real store
of Ecohomely are located in Taguig City.
Our logo features simplistic designs that aim
to gain attention and be easy to remember. We use
the green color leaf to emphasize that we are a
nature-friendly entity that decorates homes. The
wordmark "Ecohomely" will stand firmly and hold a
strong position in the market.

Ecohomely’s tagline is "Make it nature friendly, make it homely!" which means
that every product we offer is environmentally friendly and that every household will be
transformed into a beautiful home.
Every house wants home décor to create a friendly place. It both generates the
type of environment we desire and says a lot about our personalities.
Ecohomely is a company that creates non-toxic home decor by upcycling
materials and products into new product creations that serve several functions and
purposes in every home. We'd like to make eco-friendly home decor items including wall
decor and wall lights.
Business Description Price
Offerings/Products
Size: 54 by 54 cm Php 249.00
Color: Gold, Choco brown
Round clock
Frame hook at the back for easy
hanging
Size: 48 by 48 cm Php 249.00
Color: Gold
Round mirror
Frame hook at the back for easy
hanging
Size: 9 by 6 inches Php 299.00
Color: Chocolate brown
Power source: Battery
Light color: Warm white
3 hooks for hanging small stuff
Foam adhesive tape at the back
applicable for any type of wall
surface
Ecohomely’s target market are home decor enthusiasts, environmentalists,
households, work-related individuals, home décor retailers, and home builder
companies. We have a distinct unique value proposition for every target market in order
for us to gain popularity and establish a strong relationship.
The capitalization of JAKK Companion amounted to Php 3,000 pesos, which
indicates a lean startup of every business owner in the process of beginning a company
with just personal savings, including borrowed or invested funds from family or friends,
as well as profits from initial sales. It could include any charges related to the business's
legitimacy and DTI permits, as well as raw materials and other extraneous costs.
The key objective of eCohomely is to create a business whose purpose is to
exceed customers' expectations. To create a distinct design of one-of-a-kind, multi-
functional environmental home decor products.
MARKETING PLAN
Industry Analysis
We are using Porter's Five Forces in our industry analysis to
support and guide us in evaluating how competitive our business will be in the market.
Competitive rivals, possible new market entrants, suppliers, customers, and replacement
products all have an impact.
This analysis can assist our firm in determining the competitiveness of a
business and identifying areas where its strategies can be adjusted to boost profits.
JAKK Companion’s Michael Porter's Five Forces
I. Threats of New Entrants
New entrants in innovation, new ways of doing things through
lower pricing strategy, reducing costs, and providing new value
propositions to the customers. ecohomely has to manage all these
challenges and build effective barriers to safeguard its competitive edge.
How Ecohomely can tackle the Threats of New Entrants
 Innovating new products that not only brings new customers to the fold but also
gives old customers a reason to buy Ecohomely products.
 Focus on innovation to differentiate its products from that of new entrants. It can
spend on marketing to build strong brand identification.
II. Bargaining Power of Suppliers
This reflects the pressure exerted by suppliers on business
organizations by adopting different tactics like reducing the product
availability, reducing the quality or increasing the prices.

When suppliers have strong bargaining power, it costs
the buyers. When suppliers are few and demand for their offered product
is high, it strengthens the suppliers’ position against ecohomely.
How ecohomely can tackle Bargaining Power of the Suppliers
 Experimenting with product designs using different materials so that if the prices
go up of one raw material, then the company can shift to another.
 Find the alternate ways of producing the product if product demand is high
enough and the firm has required competencies and expertise.
III. Bargaining Power of Buyers
Bargaining power of buyers indicates the pressure that customers
exert on the business organizations to get high quality products at
affordable prices with excellent customer service. This force directly
influences Ecohomely’s ability to accomplish the business objectives.
Strong bargaining power lowers profitability and makes the industry more
competitive.
How ecohomely can tackle the Bargaining Power of Buyers
 Introducing a new set of products, targeting market segments.
 Adopting the product diversification strategies.
 Marketing and promotional strategies to strengthen its competitive positioning in
the market.
IV. Threats of Substitute Products or Services

When a new product or service meets a similar
customer needs in different ways, industry profitability suffers. High
substitute threat shows that customers can use alternative
products/services from other industries to meet their needs.
How ecohomely can tackle the Threat of Substitute Products/
Services
 Understanding the needs of the customer rather than what the customer is
buying.
 Focus on differentiating the products. This will ensure that buyers see its
products as unique and do not shift easily to substitute products that do not
provide these unique benefits.
V. Rivalry among the Existing Competitors
The Rivalry among existing firms shows the number of
competitors that give tough competition to the ecohomely, it can face
strong pressure from the rival firms, which can limit each other’s growth
potential.
How ecohomely can tackle Intense Rivalry among the Existing
Competitors in ecohomely
 Focus on differentiating its products so that the actions of competitors will have
less effect on its customers that seek its unique products.

 Focus on the implicit needs and expectations of its
customers to strengthen the differentiation basis.
This Porter’s Five Forces can help Ecohomely to determine the industry
attractiveness and understand its competitive positioning in the market. The analysis can
also be used to make some strategically wise decisions that could improve the
performance of Ecohomely and ensure long-term survival.
Target Market Profiling
We apply a range of methodologies to evaluate Ecohomely's Target Market
Profiling, including customer surveys, interviews, personas, and other resources, to get a
thorough idea of the type of customer we're trying to reach with our marketing strategies.
Furthermore, we can discover about their lifestyles, pain points, and objectives as we
navigate with their issues.
Here are some actual customer responses and experiences;
1) Persona #1: Kate Myrtle, Working individuals
Goals and Needs
Personally, I'm very much interested in purchasing something that would
be a good investment. A good home decor that is cost efficient and
environmentally friendly. Additionally, eco-home decors provide a large choice of
products that are not only aesthetically pleasing but also environmentally
responsible.
Pain Points
I was just curious about eCohomely and how they sell
their products while still advocating for protection of the environment. I've never had a
problem with a previous purchase of decor and I budget my finances very well.
Also, when I purchase decorations, I assess whether they are required or appropriate
for my space.
Relevant Pattern Behavior
When I have free time and am in the mood to look for home decorations, I
have a habit of spending a lot of time online looking for something sustainable.
Personality
“It’s kind of relaxing for me to decorate my space/home. It's very
therapeutic.”
2) Persona #2: Novilyn Pitogo, Home décor lover
Goals and Needs
I'm interested in buying eco-home decor not because of the
environmentally friendly materials, but because I think it's more special when it's
done by hand and it's of great quality. And I believe it is less expensive.
Pain Points
I have trust issues when it comes to the quality, so a lot of buyers,
including myself, are always hesitant in purchasing items online. It may look good
In images, but who knows if it will be real once we receive it. And it's difficult for
me to budget my money, especially in the midst of the pandemic and I am the
breadwinner of my family.

I have a behavioral pattern of spending a lot of money
and time online, especially during this pandemic, when everything I/we need is
found on the internet and I purchase most of my stuff or home decorations from there.
Personality
Actually, I'm not much of a decorator, but when I see something attractive
that captures my attention, I'm tempted to purchase it. I've always assumed that
a house is successful if it's pleasant to live in.
3) Persona #3: Charito Fabro, Environmentalist
Goals and Needs
My purpose as an environmentalist is to protect the environment for future
generations. I'm glad that you offer environmentally friendly products, which has
grabbed my attention in purchasing from your business. Your product not only
benefits the environment, but it also benefits other buyers looking for affordable
decorations.
Pain Points
Actually, I have no concerns about purchasing eco-home decorations, but
I'm not sure if the product needs electricity, will last a long time or whether it will
be prone to accidents such as burning. And, as a mother, I had a limited budget
for our daily living. Instead of buying decorations, I'll buy what we really need first
as we're in the midst of a pandemic, and I don't even get a salary as a volunteer.
At my age, I don't want to spend so much time looking at my gadget. I
don't shop online as other people do; otherwise, I prefer to go to Baclaran or a mall
that sells cheaper products.

Personality
"I appreciate helping to preserve our environment as an environmentalist;
we need to understand what sustainability means because it is the right, wise,
and profitable thing to do." I'm looking forward to seeing you achieve your Ecopreneur
goals."
Competitor Analysis
Company C&C is a local IKEA was founded Ecohomely is a
Profile lifestyle brand that by Ingvar Kamprad type of an art and
believes in elevating in 1943 and came to craft business that
everyday living by a life as a mail order creates one-of-a-
purpose with style. catalogue business kind items that can
Each Piece Is in the forested town be used to
lovingly handmade & of Älmhult, Sweden. decorate
proudly local. anybody's home.
Key • Sell products that • IKEAS ells Low - • Two or more
Competitive provide quality and Cost Products product functions
Advantage value to the • Extensive Range • Eco -friendly
consumer of Home Furnishing products
• Ensure through and Accessories • Sustainability

daily management • Reduce human
practices the values waste
and mission are management
followed
Target Market • The demographic • B2C - Middle - • Our Targeted
profile of C&C Home class people consumers include
and Gifts customers between the ages of people between
tend to be women, 35 20 and 34 as of the ages of 20
-50 years old, with a 2021. years old to
lower to middle class • B2B - SM Prime 50yearsold.
income level. Holdings, Online • Interested in
• Their targeted Shopping Platform house decorations
consumers are such as Lazada and and don't want to
seeking convenience Shopee Retailers spend lots of
and value in their and other supplier money which are
purchases. partnership. home decor lover,
• They want a wide family, work -
selection to reflect related individual
their own individual and
styles, and easy environmentalist.
purchase processes
at good prices.
Marketing • Designing fashion - • Focusing on • Focusing on
Strategy forward products for product and price making a
the marketplace with elements of the

focusing optimizing marketing mix. sustainable.
• Providing well - • Employs a • Advertisement on
designed, high - consistent and social media
quality items at a easily recognizable platforms
reasonable cost theme. • Chemical -free
items can be
purchased.
Distribution • Facebook • IKEA E - • Facebook
Channels • Instagram commerce • Instagram
• Website • SM Supermalls • Website
• Direct sale • Warehouse • Mobile
• Retailers Application
• Flyers
Strengths • Brand Awareness • Innovative and • Sustainability
• Detailed oriented functional designs • Low-cost
• They have great • Products resource industry
raw materials and standardization waste and use
knowledge of • Long -term material
handicraft skills. Planning • Two or more
• Ability to Furnish product functions
entire home • Improved
• Strong global environmental
brand Direct performance
interaction between • Functionality and
design and
manufacturing quality of products
process • Suitable product
design life
Weaknesses • Don't have enough • Weak marketing • Time and labor
business to support a advertising consuming
factory, so they use a promotion production process
cottage industry techniques • Investment and
model to outsource. • Limited Visibility funding are limited
• Inventory risk • Relatively • Difficulties to
Complicated clearly
Furniture Assembly demonstrate the
• High Exposure of benefits to buyers
Facing
Different Country's
Laws
Opportunities • Given the pressures • Brand visibility • Finding ways to
on store visitors and improvement make money out
severe rivalry from • Strengthen their of longer life
other companies, e - marketing activities product
commerce is a viable • More demand for • Online platforms
opportunity to low prices to interact with
increase online sales. customers
Threats • Competition on the • Increased • Customers are

market competition reluctant for the
• Government • Increased Trade cost of buying
regulation, especially Barriers product.
this pandemic. • Emergence of • Existing eco
• Unorganized labor substitute products home decor
and incoherent • Shortage of skilled businesses
supply chain of workers • Global possibility to
products. economics and innovate
financial crisis
Marketing Mix
Product
Ecohomely's primary purpose is to recreate and transform waste
materials into multifunctional environmental home decor. It aspires to develop
and identity that is sustainable, health-friendly, economical, minimizes space
utilization, and promotes environmentally-friendly items through DIY. The
company aims for sustainability as well as low price eco home decors.
“Solstice” “Luminance” “Aurum”

Price
The pricing set for the home decors of Ecohomely will vary based on the
cost of the materials used in recreating the items as well as the price of the
recyclable items if it is purchased.
In addition, a small amount of markup is also included so that the effort of
making it is also being given value.
Price Products Upcycled Waste Materials
Php 229 “Solstice” Wall Clock Stick
Cardboard
Php 269 9 “Luminance” Wall Light Glass Container
Secondhand Wood
Php 229 “Aurum” Wall Mirror Sticks
Cardboard
Place
For those who like to come, eCohomely will have a physical store where
they can choose and experience our products in person. Our company will be
placed in an area where there are no other businesses such as ours, which will
be advantageous to us.
Promotion
Promoting our eCohomely business involves the application of effective
strategies, as well as the best sales channels to reach a broader audience. As
a result, we will utilize a differentiated marketing strategy to advertise our
business, including social media sites like Facebook, Instagram, TikTok, and
Twitter, as well as flyers and brochures with extensive product
information.
Marketing Strategies
1. Catalogue distribution
Technique used by businesses to group many items together in a printed
piece or an online store, hoping to sell at least one item to the recipient.
2. Pre-launch Giveaway
One of the most popular ways to do this is with pre-launch giveaways and
contests. Give your product away to an exclusive group of lucky participants in
exchange for them helping get the word out like Instagram contests, creating
hashtag challenge on social media, giveaways, and more.
3. Increase organic visibility
Having a well-positioned website on search engines gives you a steady
base of traffic to promote your new product to. For your search engine
optimization strategy to work, you need to give users information of use to them.
4. Create shareable content on social media platforms
Invest time in creating a high-quality blog that talks about business or
related topics that consumers will be interested in reading about. The goal is to
get the users themselves to share your content, bringing traffic to your website
on a regular basis.
5. Remarketing
Includes showing promotions to individuals who have visited your site or
utilized your mobile application. This system is an especially savvy method for
increasing your sales transformations, since you're contacting clients who have
previously communicated interest in your items.

6. Promo and Discount Coupons
Use of coupon codes, vouchers and discounts to attract and retain
customers, taking advantage of customers' interest in saving money on
purchases.
7. Establish relationships with influencers
As they have branded themselves as experts in a given area or industry,
they tend to have loyal audiences that follow their recommendations. Organize
events and send free samples.
However, be sure to keep in mind that you can’t buy their opinion or
recommendation. Take time to investigate which influencers would be most
interesting for your product.
8. Taking care of customer service
Have a reliable system for customers to reach you whenever they need to
since customers are used to getting answers from customers 24/7.
9. Preparing FAQs before launching the products
Get as much as possible done and prepared ahead of time by creating a
complete and easy-to-find “Frequently Asked Questions” section. Ideally,
encourage users to visit it before reaching out to you with their questions.
10. Flyer distribution
Directly and easily conveys a message to the audience which is not only
understandable but also very straightforward.
11. Workshops and Seminars pertaining to Environments

Engaging in environmental activities and having
transactions with participants, as well as their interest in eco-friendly products
such as our eco home decors, will surely assist the company not only in
generating profit, but also in gaining awareness and recognition.
E-Marketing Strategies
1. Email marketing
Make a data set with your clients. The more data you have on every
single one of them, the better. Contemplate things like age, area, assuming they
have any youngsters, and obviously, past buys or items they have shown interest
in.
2. Social Media
This will be the company's principal platform for disseminating product
information and reaching as many potential customers as possible.
3. Mobile App (Augmented Reality)
This allows customers to virtually experience our products in their real
environment.
4. Websites
This will make it quite simple for individuals to find and understand about
our business, learn about what we do, and get answers to a variety of queries
they may have. People will be able to find our company when they use a search
engine because we have a website.

MANAGEMENT PLAN
Mission
We earn our clientele' trust by designing multifunctional decor products of this
kind of high quality that are affordable with as many customers as possible.
Vision
To consistently innovate eco-friendly home design concepts in order to create an
ambiance that echoes the wishes of our customers' hearts, ensuring complete
satisfaction of our partners' and clients' needs and bringing their lifestyles into harmony
with nature.
Objectives
Short-term Objectives
 To create a one-of-a-kind eco home décor with a distinct and multifunctional
products.
Long-term Objectives
 To practice social responsibility by upcycling materials to create new and
innovative products.
 To create a business with the objective of fulfilling customers' expectations.
 To establish a long-term start-up business by converting an interest into a
business.
Business Ownership
JAKK Companion business ownership is a form of partnership in which the
individuals behind the business are four members who integrate various ideas,
expertise, and share risks, profits, and losses in order to establish
the Ecohomely business.
We will also be able to form a partnership with the following industry to boost
productivity. The following are the list;
 Suppliers of raw materials
 Logistics partners
 Rental Design Stores
 Arts and Craft design community
 Online Payment Gateway
 YMCA and YWCA

Organizational Chart
Kathrina L. Domingo
CEO
Financial Head
Angelica L. Necor
COO
Product Design Head
Jessica A. Tayo
Kristine Mae M. Lagrimas
Board Member
Board Member
Supply and Procurement
Marketing Head
Head
Roles and Responsibility
Chief Executive Officer
 Project selection and implementation
 Making management quality
 Overall resource and service management
Financial Head
 Daily, weekly, and monthly data projection
 Budget approval or rejection\
 Ensure that all accounting and reporting auditing activities adhere to financial
regulations.
Chief Operating Officer
 Evaluating company performance and recommend strategies to improve results
 Assessing and enhancing the efficiency of internal and external operational
processes.
Product Design Head
 Examining product designs, identify constraints, and propose alternatives.
 Implement process improvements to ensure product quality and productivity.
Marketing Head
 Developing marketing strategies for various departments, including digital,
advertising, communications, and design
 Determine customer personas by studying consumer behavior.
Supply and Procurement Head
 Find viable suppliers and establish business and group partnerships.
 Collaborate with key individuals to ensure that the company's standards and
expectations are apparent.

TECHNICAL PLAN
Vicinity Map
April 2022
May 2022
FINANCIAL PLAN
Sales Report
March 2022
Date Description Price Unit Sold Total Amount
3/27/22 EWL - “Luminance” ₱ 269.00 1 ₱ 269.00
3/31/22 EWD – “Aurum” ₱ 229.00 2 ₱ 458.00
3/31/22 EWL – “Luminance” ₱ 269.00 1 ₱ 269.00
Total Sales: ₱ 996.00
April 2022
Date Description Price Unit Sold Total Amount
4/11/22 EWD - “Solstice” ₱ 229.00 2 ₱ 458.00
4/21/22 EWD – “Aurum” ₱ 229.00 1 ₱ 229.00
4/28/22 EWL – “Luminance” ₱ 269.00 1 ₱ 269.00
4/29/22 EWD - “Solstice” ₱ 229.00 1 ₱ 229.00
Total Sales: ₱ 1,185.00

JAKK Companion
Statement of Financial Position
As of May 2022
Assets
Current Assets
Cash ₱ 2,000
Inventory 700
Fixed Assets
Tools and Equipment 500
Legal Documents 1,220
Total Assets ₱ 4,420
Liabilities and Owner’s Equity
Liabilities
Transportation Expense ₱ 100

Utilities Expense 100
Marketing Activities 0
Total Liabilities ₱ 200
Owner’s Quity
Share Capital ₱ 4,220
Total Owner’s Equity ₱ 4,220
Total Liabilities and Owner’s Equity ₱ 4,420
JAKK Companion
Income Statement
For the month of March and April 2022
March April
Sales/Revenue ₱ 996 ₱ 1,185
Cost of Goods Sold 220 100
Gross Margin ₱ 776 ₱ 1,085
Operating Expense
Utilities ₱ 100 ₱ 250
Transporation 100 45
Other Expense 50 100
Total Operating Expense ₱ 250 ₱ 395
Net Income ₱ 526 ₱ 690

JAKK Companion
Statement of the Cash Flows
For the month ended March 31, 2022
March
Cash Inflows
Sales ₱ 996
Inventory 700
Other income 150
Total Cash Inflows ₱ 1,846
Cash Outflows
Raw Materials ₱ 630
Transportation Expense 100
Advertising Expense 0
Total Cash Flows ₱ 830

Net Cash Flows from Operating Income ₱ 1,016
Add: Cash Flows as of February 28,2022 0
Cash Flows as of March 31, 2022 ₱ 1,016
JAKK Companion
Statement of the Cash Flows
For the month ended April 30, 2022
April
Cash Inflows
Sales ₱ 1,185
Inventory 700
Total Cash Inflows ₱ 1,885
Cash Outflows
Raw Materials ₱ 761
Transportation Expense 45
Total Cash Flows ₱ 1,056
Net Cash Flows from Operating Income ₱ 829
Add: Cash Flows as of March 31, 2022 0

Cash Flows as of April 30, 2022 ₱
829

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UNIVERSITY OF MAKATI

COLLEGE OF BUSINESS AND FINANCIAL SCIENCES

ECOHOMELY by JAKK Companion

Presented to the Faculty of College of Business and Financial Sciences

In Partial Fulfillment Of the Requirements for the Degree of

Bachelor of Science Major in Entrepreneurial Management in the Subject of

Business Plan Implementation II

Lagrimas, Kristine Mae M.

Prof. Rommel Ramos

Target Market Profiling

Marketing Mix (4Ps)

Production Process per Product

Production Tools and Equipment

Supplies and Other Materials

Marketing Service Flow Chart

Statement of Financial Position

Statement of Cash Flows

Appendices and Other Attachments

DTI Business Permit

available in our environment.

JAKK Companion creates and launches a business called "Ecohomely," which

is an eco-home décor business that upscales recyclable materials into sustainable,

Making a truly eco-friendly product keeps both environmental and health-friendly

ingredients, produced in ways that do not deplete the ecosystem.

JAKK Companion is a type of partnership wherein four members share their

differences. We ought to be willing to trust the colleague's decision-making, mentality,

of Ecohomely are located in Taguig City.

Our logo features simplistic designs that aim

to gain attention and be easy to remember. We use

the green color leaf to emphasize that we are a

nature-friendly entity that decorates homes. The

wordmark "Ecohomely" will stand firmly and hold a

strong position in the market.

Ecohomely’s tagline is "Make it nature friendly, make it homely!" which means

transformed into a beautiful home.

type of environment we desire and says a lot about our personalities.

Ecohomely is a company that creates non-toxic home decor by upcycling

decor and wall lights.

Business Description Price

Size: 54 by 54 cm Php 249.00

Color: Gold, Choco brown

Frame hook at the back for easy

Size: 48 by 48 cm Php 249.00

Frame hook at the back for easy

Size: 9 by 6 inches Php 299.00

Color: Chocolate brown

Power source: Battery

Light color: Warm white

3 hooks for hanging small stuff

Foam adhesive tape at the back

applicable for any type of wall

Ecohomely’s target market are home decor enthusiasts, environmentalists,

households, work-related individuals, home décor retailers, and home builder

for us to gain popularity and establish a strong relationship.

The capitalization of JAKK Companion amounted to Php 3,000 pesos, which

The key objective of eCohomely is to create a business whose purpose is to

exceed customers' expectations. To create a distinct design of one-of-a-kind, multi-

functional environmental home decor products.

products all have an impact.

This analysis can assist our firm in determining the competitiveness of a

JAKK Companion’s Michael Porter's Five Forces

I. Threats of New Entrants