Executive Summary

II. Introduction

III. Industry Overview

IV. Customer Needs and Habits Analysis

V. Competitor Analysis

VI. Trends and Opportunities

VII. Marketing and Communications Strategy Optimization

• Detailed recommendations on how to sell more lottery tickets, with a focus on:
• Target audience segmentation and personas.
• Content marketing strategies to engage potential ticket buyers.
• Digital marketing tactics (e.g., social media, email marketing) to reach new
audiences.
• Evaluation of the effectiveness of current marketing channels.
Suggestions for improving the user experience on the website (www.activ.asn.au).

IX. Implementation Plan

• A step-by-step plan for implementing the recommended marketing and
communications strategies.
• Timeline, budget considerations, and resource allocation.

XI. Conclusion

V. Competitor Analysis
Major Competitor
1. MSWA
2. Star Light Children Foundation
3. Act For Kids
4. Mater

Major Competing Products

1. MSWA- MEGA HOME LOTTERY

2. PLAY FOR PURPOSE
3. ACT OF KIDS PLATINUM CLASS LOTTERY
4. MATER -CAR FOR CANCER

Google Search

During our competitive analysis in the

charity lottery sector, we encountered
difficulties locating information about the
"Dream Life Lottery" using standard search
queries like "Charity Lottery" and "Charity
Lottery WA." In contrast, major competitors
were easily accessible.

This suggests potential visibility challenges for the Dream Life Lottery.

Google Search Trend

Google Search Trend
120

According to data from 100

Google Trends Analytics, 80

the "Dream Life Lottery" 60
appears to have the lowest 40
search volume compared
20
to other competing
products in the charity 0
lottery sector. 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23 23
/ 1/ 12/ 23/ /3/ 14/ 25/ /8/ 19/ 30/ 10/ 21/ /2/ 13/ 24/ /4/ 15/ 26/ /7/ 18/ 29/ /9/ 20/ 31/ 11/ 22/
1 1/ 1/ 2 2/ 2/ 3 3/ 3/ 4/ 4/ 5 5/ 5/ 6 6/ 6/ 7 7/ 7/ 8 8/ 8/ 9/ 9/

MEGA HOME LOTTERY CAR FOR CANCER Dream Life Lottery

Facebook
It's essential to note the significant difference in Facebook followers between Activ Foundation
(slightly above 1,000 followers) and MSWA with approximately 88,000 followers.

This discrepancy in follower count suggests varying social media influence and reach. A larger
following, as seen with MSWA, can lead to increased brand visibility and support mobilization.