4) Identify the problem statement for the owners of Clubb.

List sub-questions of the problem

statement.
Answer:

Problem Statement:

Tarun and Arup need to devise a strategic plan to position Clubb as a leading brand in the
competitive Indian travel goods market, targeting mostly fashion-conscious collegegoers and
improving order acquisition.

Sub-questions –

 How can Clubb adapt to the changing consumer demographics ,and differentiate itself from
competitors?
 What strategies should be employed to attract international customers and appeal to the
younger, college-going segment ,regain the lost Mumbai market and expand into other
profitable regions?
 How can Clubb improve margins for dealers while remaining competitive in the market?
 Is retail ownership a viable option for Clubb, and what are the potential benefits and risks
involved?