Professional Documents
Culture Documents
Coca Cola
Coca Cola
ORIGIN
The first Coca-Cola recipe was invented in Covington, Georgia, by JOHN STITH PEMBERTON, originally as a cocawine called Pemberton's French Wine Coca in 1885. The first sales were made at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, and for the first eight months only nine drinks were sold each day. It incorporated in 1892 as Coca-Cola Company (the current corporation).
COMPANY PROFILE
Achievements
Interbrands Global Brand Scorecard for 2003 ranked Coca-Cola the #1 Brand in the World and estimated its brand value at $70.45 billion Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day.
Organization hierarchy
Operation directors
Supply chain
Sales management
Plant management
Production process
Line 1 & 2 carbonated drink
600 bpm
Distribution process
Depot or company warehouse ( 4 depots in Hyderabad)
Distributors
Sub- distributors
Retailers
Coca Hookha
MARKETING STRATEGY
Coca Cads
We plan to planed to take up global marketing strategy through standardization and integration of the many services to ensure uniform growth for the company Coke throughout the world. From now onwards Global marketing strategies will be incorporated not in a specific area or country but other country also which was neglected till now, which will get 100% recognition to the company COKE. Places already companys supplying
Going Global:
Quality Is Our Highest Business Objective. We have achieved GOLDEN PEACOCK NATIONAL QUALITY AWARD 2004 in India and we are marching forward to achieve such more awards globally. Though there were many problems in quality our quality department have taken an immediate action to ensure that consumers do not lose interest
Coca Cabs:
we are providing private cabs for tourists for their personal use with limited free coke drinks in the cab for the customers
Coke Hookah:
we are planning to introduce a coke flavor hookah. This flavored hookah combines the taste of generations which are not harmful and are suitable for girls, ladies, old people etc
Coke Pumps:
we are going to install coca pumps all over the world .this will reduce the cost price of the soft drink compared to the bottled price and will create more demand in the market
MARKET ANALYSIS
SWOT ANALYSIS
Strengths Worlds largest brand Large scale of operations Robust revenue growth in three segment. Opportunities Acquisitions intense competition Growing bottled water market Has sufficient capital to expand
Weaknesses Negative publicity Sluggish performance in north America Decline in cash from operation activities Threats Intense competition Dependence on bottling partners Sluggish growth of carbonated beverages
COMPETITORS
The biggest competitor of coke is Pepsi. Pepsi is often second to Coke in terms of sales , but outsells in some localities. In India, Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink Thums Up. However, The Coca-Cola Company purchased Thums Up in 1993. As of 2004, Coca-Cola held a 60.9% market-share in India.
He asked his executives what was the average fluid intake of an American per day? The answer was 14 ounces. What was Coke's share of that? Two ounces. Roberto said Coke needed a larger share of that market. The competition wasn't Pepsi. It was the water, tea, coffee, milk and fruit juices that went into the remaining 12 ounces. The public should reach for a Coke whenever they felt like drinking something. To this end, Coke put up vending machines at every street corner. Sales took a quantum jump and Pepsi has never quite caught up since.
Thanks !!