Academic Task 2

Academic Task Number: 2 Course code: MKT201

Date of allotment: 29th September 2023 Course title: PRINCIPLES OF MARKETING
Date of submission: 21th, October 2023 Maximum Marks: 30
Academic Task Type: Offline Name of Instructor – Dr. Atul Sharma

Detail of Academic Task Course Bloom’s level Maximum

Outcome Marks

Students will form a group of 4-5 students. Then, course instructor will
30
provide a relevant case study to each group and then the group will L1:Remember,
CO1, CO2.
present that case in the tutorials on the date allocated by the course CO3, CO4 L3: Apply
Instructor.
Evaluation Parameters:
1.Identification of the Main Issues/Problems : 2 marks,
2.Analysis of the issues : 5 marks,

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3.Comments on Effective Solutions : 10 marks,

4.Links to Course readings : 3 marks,
5.Delivery and Enthusiasm : 2 marks,
6.Visuals : 2 marks,
7.Staging : 2 marks,
8.Involvement of the class : 2 marks,
9.Response to the queries : 2 marks

Evaluation Rubric: CASE STUDY Presentation

1. Rubrics for presentation

2.
Parameters Marks Excellent (80%- Good (60% to Fair (40% to 60%) Poor (0 to 40%)
100%) 80%)

Identification of the 2 Identifies &
understands
Main Issues/Problems
all of the main issues
in the case study
Identifies and Identifies and Identifies and
Understands some of
Understands most of the issues in the case understands few of
the main issues in the study the issues in case
study
case study

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Analysis of the Issues 5 Insightful and thorough
analysis of all the issues
Comments on effective 10 Well documented,
solutions/strategies
Reasoned and
(The solution may be in the pedagogically
case already or proposed by
you) appropriate comments
on solutions, or
proposals
for solutions, to all
Thorough analysis of Superficial analysis of Incomplete analysis of
most of the issues
some of the issues in the issues
the case
Appropriate, well Superficial and/or Little or no action
Thought out inappropriate solutions suggested, and/or
comments about to some of the issues inappropriate
solutions, or proposals in the case study solutions to all of the
for solutions, to most issues in the case
of the issues in the study
case study

Links to Course 3 Excellent research into Good research and Limited research and Incomplete research
and
Readings and the issues with Documented links to Documented links to
clearly documented the material read any readings Links to any readings
Additional Research
links to class(and/or
outside) readings

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