LA CARLOTA CITY COLLEGE

CITY OF LA CARLOTA
BUSINESS AND MANAGEMENT DEPARTMENT

ALLIYAH’S CHICKEN PASTIL

PRESENTED TO:
MRS. TERESITA FRANCISCO, CPA, MBA

PRESENTED BY:
GROUP 4
LEADER:
LEGARDE, LANDER RUSH

MEMBERS:
LUMUGDANG, JULIET
MALLORCA, JEMUEL
MAGLANTAY, LIZA ROSE
MAMON, MARICEL
MARCOS, KRISTINE
MIRAVALLES, GRACELIE

BSBA-FM 2H
4:00-5:30 PM (TTH)
 Table Of Contents

Cover Page
I. Executive Summary
Description of the Business
Mission
Vision
II. Product And Services
Pricing
Production
Manufacturing
III. Market Analysis
Target Market
Competition
SWOT Analysis
IV. Marketing Strategy
Advertising
V. Financial Planning
Projections On:
Balance Sheet
Income Statement
Statement of Cash Flow
VI. Budget

VII. Appendices
 Name of the Business
“Alliyah’s Chicken Pastil”

Name and address of the owner

Business Owner: Lander Rush Legarde
Address: Candelaria St., San Enrique, Negros Occidental
Contact no.: 09631674780

Statement of confidentiality of report

Copyright © 2023 Alliyah’s Chicken Pastil- All Rights Reserved

This document contains proprietary and confidential information. The content may
not be disclosed to third parties, copied or duplicated in any form, in whole or in part,
without prior written permission.

Date prepared
April 27,2023
I. EXECUTIVE SUMMARY
This business plan outlines the details for starting a Chicken Pastil food cart
business with a start-up capital of PHP 150,000.00 with capital requirement of
PHP142,364.34. The Chicken Pastil food cart will sell a popular Filipino dish made
with shredded chicken, rice, and spices. The target market for this business is busy
people who want a filling meal that is easy to eat on the go, such as students, office
workers, and people who frequent public markets.

The startup capital Of P 150,000.00 will be used to purchase equipment,

ingredients, pay for permits and licenses and for the monthly payment of the
employees’ salaries. The cost breakdown is as follows: PHP 3,072.00 for the
equipment, PHP 22,500 for the motorcycle (second hand) and cart, PHP 88,280 for
the ingredients, PHP 208.34 for permits and licenses, PHP 700 for advertising. PHP
14,000 for monthly salaries. PHP 405.00 for office supplies. PHP 3,899 utility
expenses. PHP 9,300.00 for packaging. PHP 7,635.66 for miscellaneous or for
emergency.

To promote the Chicken Pastil food cart, we will use social media platforms such
as Facebook and Instagram to showcase our products and offers.

Based on market research, we estimate that a suitable motorcycle and cart will
cost approximately PHP 22,500. This cost includes the purchase of a used motorcycle,
a custom-made cart, and any necessary modifications or repairs. The motorcycle and
cart will be necessary to transport the equipment, ingredients, and food to different
locations, and will be an essential part of the business operation.

We will sell the Chicken Pastil for PHP 50 per serving. Based on our estimated
daily sales of 150 servings, our daily revenue will be PHP 7,500.
Our monthly revenue will be PHP 150,000, with a monthly profit of PHP 60,000
after deducting expenses.

Overall, this business plan presents a promising opportunity to establish a

profitable business selling a popular Filipino dish. With a good location, quality
ingredients, and excellent customer service, we can establish a loyal customer base
and make a profitable business out of selling Chicken Pastil.

 DESCRIPTION OF THE BUSINESS

Alliyah’s Chicken Pastil is a Sole Proprietorship owned by Lander Rush Legarde

who generally has full control and authority over this business.

Chicken Pastil is a popular dish in the southern part of the Philippines,

particularly in the region of Mindanao. It is made with shredded chicken, rice, and
spices, wrapped and cooked in a banana leaf but our product will be different actual
idea of the food.

Our product will be on a Styrofoam container to preserve the freshness of the

product. The chicken is marinated in a mixture of turmeric, garlic, ginger and other
spices, giving it a distinct color and flavorful taste. The rice is cooked with coconut
milk, giving it a creamy texture and adding to the overall flavor of the dish. It is
typically sold as street food and is commonly served in public markets, transport
terminals, schools, and other similar locations.

 MISSION
Aims to keep a budget friendly meal and providing flavorful, satisfying and
savory meal to our valued customers. To make our customer happy and develop a
positive relationship with them.

 VISSION
To become well-known as a result of excellent customer service and quality
food, causing them to become loyal to our business.
II. PRODUCT AND SERVICES
 Pricing
At Alliyah’s Chicken Pastil, we will use a cost-plus pricing model. In order for us
to make a profit, our pricing will be determined by the cost of our products. Because it
is a new small business and a sole proprietorship, it benefits from using cost-plus
pricing because it provides full cost coverage and a consistent rate of return on
investment. Cost plus pricing ensures that the full cost of creating the product or
providing the service is covered, allowing the mark-up to ensure a positive rate of
return as long as whoever is calculating the costs per user or item is adding everything
up correctly.

Product Amount (per serving) Amount (per 150 serving)

Chicken Pastil P 50.00 P 7,500.00

 PRODUCTION
Based on market research, we estimate that a suitable motorcycle and
cart will cost approximately PHP 22,500. This cost includes the purchase of a used
motorcycle, a custom-made cart, and any necessary modifications or repairs. The
motorcycle and cart will be necessary to transport the equipment, ingredients, and
food to different locations, and will be an essential part of the business operation.

We will sell the Chicken Pastil for PHP 50 per serving. Based on our estimated
daily sales of 150 servings, our daily revenue will be PHP 7,500.
Our monthly revenue will be PHP 150,000, with a monthly profit of PHP 60,000
after deducting expenses.

Overall, this business plan presents a promising opportunity to establish a

profitable business selling a popular Filipino dish. With a good location, quality
ingredients, and excellent customer service, we can establish a loyal customer base
and make a profitable business out of selling Chicken Pastil.
  MANUFACTURING
•4 gloves of garlic
•4 tablespoon of soy sauce
•½teaspoon of turmeric
•½ cup of vegetable oil
•Salt and black pepper for taste
•Cooked white rice

INSTRUCTIONS
1.Pour water and chicken breast into a large pot.
2.Let it bail for 15 minutes or till it is cooked and soft
3.Drain the water and transfer the chicken to the plate.
4.Once it cools down, shred the chicken breast into smaller pieces using your hand or
fork, set aside.

COOKING THE SHREDDED CHICKEN

1.In the medium heat, add vegetable oil to the pan.
2.Once hot, add chopped garlic followed by onion. Strut till it turns translucent.
3.Add the shredded chicken and continue stirring.
4.Add soy sauce, and black pepper, mix to combine.
5.add salt for taste it necessary.

SERVING PASTIL

1.On a plate or banana leaf, and cooked white rice. User the spoon and your cleaned
hand to make it into a rectangular shape.
2.At the top of the rice, add the shredded chicken
III. MARKET ANALYSIS
 TARGET MARKET
The target market of our business are the busy people who wants an fulfilling
meal that is easy to eat on the go such us students, office workers, and people who are
frequently in the public market located at Candelaria St., San Enrique, Negros
Occidental.
 COMPETITION
Our chicken pastil food cart business faces competition from other food business
like fried chicken vendors and nearby “Karenderya’s” that offers related dishes to us
such as fried chicken and other dishes. However, our product is different compared to
the competitors by offering a unique, flavorful, and healthy dish that is not commonly
available from other competitors. We will also know what are the competitors’
offering so that we can create a marketing strategy.

 SWOT ANALYSIS
STRENGTHS WEAKNESSES
 Affordable prices for the product.  Product is not widely known.
 Good costumer services.  Competitors.
 Give immediate dish to our
valued customers.
OPPORTUNITIES THREATS
 Introduce the popular dish of  Costumers’ satisfaction.
Mindanao to our locals.  No costumers who will buy our
 Attract customers. product.
 Develop good relationship with  Hard to get the costumers
our customers. attention.
 Earn bigger income in the future.
IV. MARKETING STRATEGY
 ADVERTISING
These days, technology and internet helps business to be known by everyone.
Alliyah’s Chicken Pastil has a Facebook and Instagram page account that helps us
introduce our business where people will know the existence of such a pastil product.
Facebook and Instagram will also helps the business to gain feedback and review
from costumers that helps us improve our product.

V. FINANCIAL PLANNING

SALES FORECASTING

Product Amount Amount Amount Amount Amount

(per (per 150 (Weekly) (Monthly) (Annually)
serving) serving)
Chicken P 50.00 P 7,500 P 37,500 P 150,000 P 1,800,000
Pastil
PROJECTIONS ON FINANCIAL STATEMENTS

 BALANCE SHEET
Alliyah’s Chicken Pastil
Statement Of Financial Position
For the year 2023-2025
2023 2024 2025
ASSETS
Cash P 544,171.92 P 598,589.11 P 688,377.48
Equipment P 3,072 P 3,072 P 3,072
Office Supplies P 405 P 405 P 405
TOTAL ASSETS P 547,648.92 P 602,066.11 P 691,854.48
LIABILITIES
Accounts Payable P 234,868.92 P 258,354.89 P 297,108.12
Bank Loan P 154,500.00 0 0
TOTAL LIABILITIES P 389,368.08 P 258,354.89 P 297,108.12
EQUITY
Owner’s Equity P 158.280.84 P 343,711.22 P 394,746.36
TOTAL OWNER’S EQUITY P 158,280.84 P 343,711.22 P349,746.36

TOTAL LIABILITIES AND P 547,648.92 P 602,106.61 P 691,939.53

OWNER’S EQUITY

 INCOME STATEMENT
Alliyah’s Chicken Pastil Income Statement for the year ended December 31, 2023

REVENUE & GAINS

Sales Revenue P 1,800,000.00

Less: Cost of goods sold P 1,170,960.00

Gross Income P 629,040.00

Less: Expenses

Utilities Expenses P 19,188.00

Salaries Expenses P 168,000.00

Advertising Expenses P 700.00

Permits and clearances P 2,500.08

Kitchen Equipment P 3,072.00

Office Supplies P 405.00

Motorcycle and Cart Expenses P22,500.00

TOTAL EXPENSES P 216,365.08

NET PROFIT P 414, 723.00

 STATEMENT OF CASH FLOW

 2023 2024 (10%) 2025 (15%)
Cash Inflow
Capital P 150,000 P 165,000 P 189,750
Gross Sales P1,800,000 P 1,980,000 P 2,277,000
TOTAL CASH P 1,950,000 P 2,145,000 P 2,446,750
INFLOW
Cash Outflow
Cost of goods sold P 1,170,960 P 1,288,056 P 1,481, 264.40
Expenses P 234,868.08 P 258,354.89 P 297,108.12
TOTAL CASH P 1,405,828.08 P 1,546,410.89 P 1,778,342.52
OUTFLOW
TOTAL CASH P 544,171.92 P598,589.11 P 688,377.48

VI. BUDGET
MANUFACTURING
1. Equipment’s

Equipments: Price
1.Gas stove P 1,687
2. Pot (big) P 445
3.Cutting board P 95
4. Pan P 239
5. Knife P 398
6. Mixing spoon or spatula P 185
7. Scope mold P 23
TOTAL P 3072

2. Office supplies
Office Supplies: Original price
1. Calculator P 275
 2. Order Notes P 10
3. Ballpens (1 box) P 120
TOTAL COST P 405

3. Permit and clearances

Permit and Clearances Annually Monthly
1. Mayor’s Permit P 2,000 P 166.67
2. BIR certificate of registration P 500 P 41.67
TOTAL COST P 2,500 P 208.34

4. Salaries Expenses
Salaries Expenses Daily Days Monthly Annually
1. Kitchen Staff P 400 20 days P 8,000 P 96,000
2. Vendor P 300 20 days P 6,000 P72,000
TOTAL P 14,000 P 168,000

5. Advertising Expenses (Monthly)

Advertising Expenses Amount
1. Tarpaulin P 500
2. Posters P 200
TOTAL P 700

Total Operating Expenses

OPERATING EXPENSES: Monthly Annually
 Utilities Expense P 1,599 P 19,188

Salaries Expense P 14,000 P 168,000

Advertising Expense P 700 P 700

Permits & Clearances P 208.34 P 2,500.03

Kitchen Equipment’s P 3,072 P 3,072

Office Supplies P 405 P 405

Motorcycle (second hand) & Cart P 22,500 P 22,500

COST OF GOOD SOLD

Alliyah’s Chicken Pastil (150 servings)
Product Ingredients Quantity Price
Chicken Breast 15 kilos P 2,550
Onion 1 kilo P 500
Garlic 1 kilo P 150
Vegetable Oil 2 liters P 159
Soy sauce 30 oz. P 130
Salt 1 pack P 10
Black pepper 1 pack P 75
Rice 20 kilos P 840
TOTAL COST P 4,414
TOTAL COST (per serving) P 29.43
PRODUCT COST (SRP) P 50
PROJECTED NO. SERVING 130
GROSS SALES P 7,500
GROSS INCOME P 3,086

VII. APPENDICES
 https://www.scribd.com/presentation/533829299/PASTILICIOUS?
fbclid=IwAR2aQ6GpoMCBDQBxI9efe0DO6MXFKdbR-
iHUOV36yl0ylEEO1QCylCD3jUk
 https://www.studocu.com/ph/document/university-of-southeastern-
philippines/microbiology/business-plan-tal-final/58306864
 https://www.coursehero.com/file/109555672/Documentdocx/
 https://www.pinoy-entrepreneur.com/2020/12/02/pastil-king/