HowtoAdver

tis
eonTi
kTokForBus
ines
s
wit
hTik
TokAdsManager.
Back
ground

Cont
entAgenda:
AccountStructure:about7minut
es Targeti
ng:about3minut
es
Overview Targeti
ng
Campai gn Int
erestTar
geting
AdGr oup AudienceTargeti
ng
AdGr oupCr eati
on&Opt imi
zati
on
Ad/Creati
ve
AdCr eati
veCr eati
on&Opt i
mizat
ion
Sampl eAccountStruct
ure
AccountSt
ruct
ure
Ti
kTokAdsManageri
sas
elf
-ser
veauct
ionadspl
atf
ormt
hatl
etsbus
ines
sowner
spr
omot
ethei
rbus
ines
sdi
rect
lyonTi
kTokt
otheTi
kTok
audienc
e.

Oneofthefirststepst oget
ti
ngs t
artedwit
hTik
TokAdsManageri
sunder
-
st
andingit
sstructure.
Ther
ear ethr
eel evels
:campaigns,adgroups
,andtheads
.
Byunder
standi
ngeachlevel
,youwil
lbeablet
oopt i
mi z
ey ouradv
erti
si
ng
andachi
eveyourbusi
nessgoals
.Toprovi
deaclearpictur
eofthestr
uctur
e,
we'
vemappedi touti
ntheimagehere.

Nowthaty
ouhav eanunder
standi
ngoft
heads
truct
ure,
let
'sgets
tar
ted
wit
hcampaigns
.
Campai
gn
Whens ett
ingupacampai gn,youwil
lneedtodeci
dewhi
chmarketi
ng
object
iveyouwisht
oachieve.Then,
TikTokF
orBusi
nes
swil
lopt
imiz
e Awar
enes
s Reac
h Getmor
eus
erst
oseec
li
ent
'sads
youraddel i
ver
yagains
tthis
Cons
ider
ati
on T
raf
fi
c Dri
vemoreus
erst
ovi
si
tspec
ifi
c
websi
te
Whencreat
ingac
ampai
gn,
you'
l
lneedt
oes
tabl
i
shy
ourmar
ket
ing
pur
pose. AppI
nst
all Enc
ourageus
ert
odownl
oad
bus
ines
sapp

Ar
eyoutr
yingt
oreachnewc onsumer
s? Vi
deoVi
ew Getmor
eus
erst
ovi
ew vi
deo
Ar
eyoutr
yingt
omak esaleonyourwebs
ite?
Doyouwantus
erst
oinstal
lanapp?
Conv
ers
ion Conv
ers
ion Encourageus ertot
akeas pecif
ic
acti
on,e.g.additemstocartona
Theanswertothesequesti
onswil
ldeter
minehowyousetupyour webs i
te,downloadapp,r
egi s
ter
campaign.Ther
eisnos t
ri
ctrequi
rementastowhi
chcampaign forwebs i
te,ormakeapurc hase,
etc.
obj
ecti
veyouneedt ochoose,but
,per
formi
nganhonestass
essment
ofyourbusi
nessgoalsandhowy ouwanttomeasur
esuccessi
sa
goodplacetostar
t.

I
nt hetabl
ehere,we'
vechar
tedouteachmarket
ingpurpose,
their
associ
atedcampaignobj
ect
ivesandwhatt
ypesofuserbehavior
theyaresui
tabl
efor.
AdGr
oup
Aft
ers et
upt hec ampai gn,you'
llneedtosetupyouradgr oups.
Anadgr oupi sac ol
l
ect i
onofoneormor eadsthatsharethesame
audience,t
ar geting,andbiddingcr i
ter
ia.
Campai gnsc anhav eoneormor eadgr oups.
Adgroupsar eagreat
methodt oor ganizeyourads .Forexample,youcoul
dcr eateasep-
arat
eadgr oupf oreachpr oductors er
viceyouoffer,oraudience
youwantt or each.
AdGr
oupCr
eat
ion
Useinteresttarget
ingtoreachTikTokusersthathaveahistor
icpat-
ternofcons umingthatcontent
.
Whens tarti
ngout ,cr
eateadgr oupswithbroady etrel
evanttar
geti
ng. I
fyouraudience
i
st oonarrowl ydefineditwil
lbechallengi
ngt oscaleandoptimizeaddeliver
y.
Trycreati
nganadgr oupwi thades i
redCPAt hatis10t
imeslargerthanyourtarget.
Thiswil
lhelpens urethereareenoughc onversi
onstooptimiz
eaddel iv
ery.

AdGr
oupOpt
imi
zat
ion
Trydifferentcombi nati
onsoftargeti
ng/ OS/creati
vesacr
ossadgr oups
tofindt hebes taudienceforyourads .
Iftheperfor
manc eofanex i
sti
ngadgr oupstartst
odecli
ne(suchaslosing
trafficors eeingincreasei
nCPA) ,t
rymak i
ngadj ustment
stotargeti
ng/bid/
creati
vewi t
hintheadgr oupr atherthancreatinganewone.
I
fanexi
sti
ngadgr oupseemstost
ruggl
etopas
sthel
ear
ningphas
e,tryt
o
opt
imi
zecreat
ive,
broadenthetar
geti
ngori
ncr
easet
hebidbef
oretr
yingagai
n.
Ad/Cr
eat
ive
Af
teryou'vebuil
tyouradgroups
,you'r
ereadytoaddcreat
ives.
Creat
ivesrefert
otheadsthatareusedtopromot
eproducts
, webs
ites
,
br
ands ,orapps.

AtTikT
okF orBusi
ness,werecommendusingi
mmer si
vevideotobett
er
connectwithaudience.Ai
mtodevel
opcreati
vesthatengagewithyour
audienceinanaut hent
icandent
ert
aini
ngway .
Remember ,"Don'
tMake
Ads.Mak eTikT
oks.
“
AdCr
eat
iveCr
eat
ion
Upl
oadcr
eat
ivest
hatar
euniqueanddiver
se,av
oidus
ingcr
eati
ves
t
hatar
esimi
l
arandhardtodiffer
ent
iat
ewi t
hint
hesameadgroup.
AdCr
eat
iveOpt
imi
zat
ion

Donotaddmoret
han5newcr eati
vestonon-ACO adgr
oupsatone
ti
me.All
owt
headgrouptopassthelear
ningphase(50conv
ers
ions
)
befor
eaddi
ngnewcreat
ives
.
Sampl
eAccountSt
ruct
ure
Tohelpy ouputital
together
,we'v
ebuiltadiagram showingas ampleaccountstr
uctur
e.
Note:Thisgr
aphi sj
ustanex ampleus
edt oil
lus
trat
eones c
enariof
orhowy ouc anuseTik
TokForBus
ines
s.
I
tisnotabes tpract
iceoras tr
uct
urethatyoumus tf
ollow.Alwaysst
ruct
urey ouracc
ountbasedonyouract
ual
mar k
etinggoalsonTikTokForBusi
nes
s .

I
nthi
sexampl
e,Marki
sanE-c
ommer
cemer chandi
serwhowant
stogener
atemoret
rafficf
orhi
sonl
i
nemar
ket
plac
e
andhi
smobil
eapp.
Here'
showhemi
ghts
tructur
ehisTi
kTokF
orBus
ines
saccount
:
Tar
get
ing
Beingablet os howt herightad,atther i
ghtt i
me, t
other ightaudienceisone
ofthebigges tchal l
engesfacingmar keterstoday.
ButatTikTokF orBus ines
s,wewi llaut
omat icall
yshowy ouradst opeoplewho
aremos tl
ikelyt omeety ourdes i
redadv erti
singoutcome. Inaddi t
iontoour
smar topt
imiz ationalgori
thms ,
wehav eaudi enceselecti
ontoolslikeCustom
AudienceandL ookali
keAudiencet ohelpy oubetterdefineandr eachy our
tar
getaudi enc e. Butbef
orewegoov ert headv ancedt ool
s,let
'scoversome
basicsfirs
t.

I
nthemos tbasi
csense,tar
get
ingwi ll
letyoudefinewhos eesyourads
.It
's
i
mportanttonot
e,thatwhenyous etupt hetarget
ing,
youwil
lal
sobe
det
ermini
ngthes i
zeoftheaudiencey ourreach.
Cons
idert
hef
oll
owi
ngt
arget
ingcr
it
eri
awhens
ett
ingupy
ourt
argetaudi
enc
e.

Whens
tar
tinganewcampai
gn
Werecommendedusi
ngbroady
etrelevantt
arget
ing.
Inadditi
on,al
waysopti
miz
et arget
ingaccor
dingt
oaudi
enc
eanal
ysi
s.Suchas;
wheretheyar
eandwhatt
heyusual
l
yl i
ketodoandvisitonl
i
ne.Thi
nkabouthowtheirhobbieswi
ll
beint
erc
ept
edwit
hdi
git
almedia
t
ouchpoint
,et
c.
ForI
nter
estt
arget
ing
Choosetagsthatarerelevanttoyourpr oductandhowi twi l
lbeus ed
Forexample,i
fanadv ertis
erispromotingtheir“MaxiDres s
”,t
headv erti
sermights
electi
nteresttags
l
ike“Apparel
&Ac cessori
es ”toc
apt ur
epeopl eint
eres
tint heproduct,butmightals
os el
ect“Travel”
si
nceuserswhoar einterestedi
nt r
aveli
ngmayhav eahi ghpur chaseint
enttobuynewcl othesforthei
rnex
ttr
ip.

ProductFeat
ures UsageScenari
o
Selectt
hetagsthatdes
cri
be Sel
ectt
het agst
hatdes
cri
bet
he
yourproduct
. s
cenar
ioy
ourpr
oductc
oul
dbeus
edi
n)
ForI
nter
estt
arget
ing
Whentheadvert
iser
'sadsar
eint
est
ingand
gr
owingphase,t
heycan:

A/Btes
tdiffer
entint
eres
ttagsandusebroad
i
nter
estcat
egori
estofindthei
rcoreaudi
ence.

Whentheadver
tis
er'
sadsareinpeak
andpl
ateauphase,t
heycan:

Keeptheint
eres
ttar
get
ings
ett
ingsandadj
ust
theDail
yBudget.
(I
fyou'vefoundtheri
ghtaudience,
youcan
generatenew conver
sionsandimpres
sionsj
ust
bychangingyourbudget .
)

Keepthecurr
entint
erestt
arget
ings
ett
ing
andtestnewint
erestt
ags.
ForLook
ali
keaudi
ence
"Lookal
ik
eAudience"helpsyoufindaudiencegroupsthatshar
ec ommonali
ti
eswithyourexis
tingcus
tomer
s.
Useittofindaudiencesthatarei
nteres
tedinyourproductandexpandyouraudienc
er ange.
Ti
k T
okAdsManagerL ookal
i
keaudiencefeat
ureisagreattoolf
oranadverti
serwhoislooki
ngt oopt
imi
zeanex
ist
ing
campaign.I
t'
salway simport
anttoadoptthi
sfeatur
einthebelows c
enari
os:

Us
ingt
heLook
ali
kef
eat
urecanhel
pby:

Accumulati
nginit
ialdatafaster
Expandingyouraudi enc
e
Reachinghigh-
qual i
tyusers
Higherchanceofc onvers
ion
Audi
enceTar
get
ing
Ti
kTokAdManageroffersadvancedtarget
ingf
eatur
esthathel
padv er
tis
er sdefineex act
lywhot heywanttoreach.
Use
audiencet
arget
ingt
oefficient
lydriv
eleadsandconver
sionsbyreachi
ngt herightpeopleint
her ightpl
aces
.Toputit
si
mpl y
,youcanavoi
dwast
ingads pendandmar k
eti
ngresourc
esonaudi encesthatwontdeliverhighROI.

Forcus
tom audi
ence:
Custom Audienceisanadtarget
ingopt
iont
hatlet
sy oufindpeoplewhoar ealreadyfamil
i
arorhaveengagedwithyour
busi
ness.Thistypeoft
arget
ingcanbeapowerfultoolforremark
eti
ng;reachi
ngpos s
ibl
erepeatcus
tomers
,incr
easi
ngyour
fol
l
owing, i
ncreasi
ngappengagement ,
orcr
eati
ngl ookali
keaudi
ences.
Util
i
zei mpor t
antmar keti
ngas setstor etargetuserswhohaveal ready
i
nteractedwi thadverti
serss i
nceyou' veal r
eadyknow whatas s
etstheyare
mor ewilli
ngt oengagewi th.Provideas s
etsthatofhighvalueandi nfor
mati
on
toturnaudi enceintosal
esmor eeffectively.
Themi nimum audi encesizeis1,
000
(Thisminimum s i
zeisrequiredforal ltypesofcus t
om audience)
Manual lyrefres
hy ourcustom audienc e.
(Cur r
entlyallCustom audiencepack agesar enotauto-r
efreshed.)
Makeful
luseofcus
tomerfile,
appacti
vi
tydat
aandwebs
itet
raffic
audi
encetocr
eatelook
ali
keaudi
enc
e.
ForLook
ali
keAudi
ence
Bui
ldi
ngalookalik
eaudi encefr
om highquali
ty"seeduser
s"isalsovery
i
mportant
.Wer ecommendbui ldingyourl
ookali
keaudiencefrom thead
wit
hyourhighestconversi
onrate,thi
swil
li
nformt heal
gori
thm tofind
ot
heruser
swi t
hs i
milarbehavi
our sandtr
ait
s.

Audi
encepackage:
Appl
ythe"Ref
reshLookal
ike"f
eat
ureev
ery30day
stoc
ons
tant
ly
expl
oremoreacti
veusers
.

AudienceSource:
High-qual
ityseedusersarerec
ommended.
Thealgori
thm will
findotheruserswit
hstr
ongsi
mil
ari
ti
es.
Fresh&activeusersarerecommended.
Wer ecommendus er
swhoar eacti
vewit
hin90day
s.
Thankyouf
orr
eadi
ng!
Ifyouwantt
olear
nmor
eabouthowt
oincr
eas
ecampai
gnper
for
manc
e,pl
eas
e
vis
ite