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  • Individual Assignment - Sal301

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    NgocLOi
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    The assignment requires students to conduct two interviews and write a 10-page report. Students must interview a professional salesperson to analyze the company's sales strategies and management. They must also interview 3-5 customers to examine buying behaviors and influencing factors. The report is worth 20% and is due at the end of the course. It must be typed, double-spaced, with 11-point font and submitted through the LMS. A 10% deduction will be applied for each late day of submission.

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    The assignment requires students to conduct two interviews and write a 10-page report. Students must interview a professional salesperson to analyze the company's sales strategies and management. They must also interview 3-5 customers to examine buying behaviors and influencing factors. The report is worth 20% and is due at the end of the course. It must be typed, double-spaced, with 11-point font and submitted through the LMS. A 10% deduction will be applied for each late day of submission.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    15 views1 page

    Individual Assignment - Sal301

    Uploaded by

    NgocLOi
    The assignment requires students to conduct two interviews and write a 10-page report. Students must interview a professional salesperson to analyze the company's sales strategies and management. They must also interview 3-5 customers to examine buying behaviors and influencing factors. The report is worth 20% and is due at the end of the course. It must be typed, double-spaced, with 11-point font and submitted through the LMS. A 10% deduction will be applied for each late day of submission.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    ASSIGNMENT

    _________________________________________________________________________
    PROFESSIONAL SELLING
    SPECIFIC INSTRUCTIONS
    All assignments should be typed and double-spaced with 11-point font, and must be submitted via
    LMS. A deduction of 10% of the assignment mark will be applied for each day of late submission.
    Submission: end of course.
    Points: 20% for both report. Individual presentation will be randomly chosen in class.
    Length: 10 pages.
    Reference list required.

    ASSIGNMENT QUESTION
    Perform 2 interviews and analysis:
    1. Interview a professional salesman (industry categories are freely chosen) on the roles
    of sales in company's overall marketing activities. Analyse the sales strategies and
    sales management that the company uses.
    2. Interview a chosen group of individual customers (3-5 customers on FMCG, Service,
    or Large-Volume Products) to examine their buying behaviours and influencing
    factors based on the theoretical frameworks.

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