PORTORS FIVE FORCES; THE THREAT OF SUBSTITUTE PRODUTS

Differentiation of the Product

According to FORTUNE BUSINESS INSITES,there is an “increase prevalence of oral

cancer periodontal diseases and other mouth diseases”We will therefore make
toothpaste with special advantages that addresses particular oral health issues. For
example, mild tasting toothpaste with fluoride such as biotene enzyme based
products, sensitive toothpaste, teeth whitening, gum care, or natural and organic
alternatives could be included.
To stay on top of product innovation,we will invest money in research and
development and look into using cutting-edge components or delivery methods to
differentiate your toothpaste from others.

The global toothpaste market size stood at $18.11 billion in 2022 & is projected to
grow from $18.70 billion in 2023 to $25.71 billion by 2030

Read More at:-

https://www.fortunebusinessinsights.com/toothpaste-market-104484

Branding and marketing

Develop a compelling brand image that emphasizes the special qualities and
advantages of our toothpaste and use marketing initiatives to inform customers of
the justifications for why our product is better than competitors' offerings.
To increase our brand's authority and trustworthiness, we will look into
endorsements or relationships with dental experts.

Pricing Techniques:

To continue to appeal to people who are price conscious, we will price our
toothpaste competitively. To appeal to diverse market segments and offer distinct
product lines at varied pricing ranges.
To promote brand loyalty and repeat business, we will use promotional tactics and
discounts.

Accessibility and Distribution:

Ensure that our toothpaste is widely accessible via a variety of distribution channels,
including supermarkets, internet marketplaces, and pharmacies. Easy accessibility
may discourage customers from looking for alternatives.
Establish partnerships with retail chains or e-commerce platforms to expand your
reach.
It's important to keep in mind that the best way to lessen the danger of
replacements is to continually provide customers with a product that meets or
exceeds their expectations, clearly convey the value of that product, and adapt to
shifting market conditions. Assess the market environment and customer trends
often to adjust your plans.