Test Bank for The Management of Technology and Innovation A Strategic Approach, 2nd Edition

Test Bank for The Management of Technology and

Innovation A Strategic Approach, 2nd Edition

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Test Bank for The Management of Technology and Innovation A Strategic Approach, 2nd Edition

Part 3, Opening Vignette: Obtaining Technology: External Strategy—Acer Group: A

Family of Brands

MULTIPLE CHOICE

1. Acer is a family of four brands. Which of the following is not one of them?
a. Acer
b. Gateway
c. Packard Bell
d. Dell
e. eMachines
ANS: D PTS: 1

2. Acer built its reputation on:

a. Acquiring poorly performing businesses and turning them around
b. Development of medical equipment
c. Creating the Multi-brand strategy
d. Development and manufacturing of sophisticated, intuitive, easy to use products
e. Unrelated diversification
ANS: D PTS: 1

3. Acer is the largest supplier of LCD televisions in:

a. Russia
b. US
c. Western Europe
d. Mexico
e. Canada
ANS: C PTS: 1

4. The Empowering Technology Platform was launched to:

a. Create more efficient PCs
b. Create "thinking" computers
c. Develop new technology in the medical industry
d. Create more effective networking solutions
e. Meld hardware, software and service to provide end-to-end technologies to customers
ANS: E PTS: 1

5. The Channel Business Model allows Acer to be:

a. Flexible in adapting to global IT market trends
b. At the forefront of television advertising
c. Easily in touch with their supply channels.
d. Easily in touch with their distribution channels
e. Committed to improvement of hardware and software
ANS: A PTS: 1

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