COPPER BOTTLES

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INTRODUCTION

Sicher – Feel safe with copper

Sicher is the name of my company that produces safe copper bottle and feel safe with copper is the
tagline.

EXECUTIVE SUMMARY

This business plan will introduce the best quality copper water bottle for daily purpose as well as for
special needs. Fulfilling the demands for households and corporates across the country, we’ll be
expanding our market to gain the maximum market share. The other copper bottles available in the
market generally have an internal quoting of lacquer on them which is a toxic substance and can
cause various health problems. We can soon conquer the market as per our top-notch quality and
requirement of such appliances for daily use.

Our product has special anti-microbial properties that could even cure anaemia. We believe that our
product will be well accepted in the middle market place and by all generations. Our product will
solve most of the problems that are cause by plastic bottles that releases cancer causing harmful
elements and other low-quality products.

TARGETING

Our major target areas will be metropolitan cities and the middle-class family among those where
plastic bottles are majorly used. Hence, our maximum revenue would be coming from those places.
Apart from that we’ll also be putting our major concern on selected areas as tier 2 cities.

POSITIONING STATEMENT

We feel that our company is uniquely positioned to profit from changes in the industry as we feel
that our company can contribute to leverage the expertise of our team that we have gained into
higher levels of profit while taking care of customer safety and satisfaction. The industry has been
low performing due to absence of marketing strategies and sales plans, therefore to make the best
of situation, we plan to devise ways to venture out into the markets to conquer the major market
share.

COMPETITIVE ENVIRONMENT

A lot of brands are already manufacturing g the same product. To name a few:

NJ

Divine Copper

MAC Copperware

These brands are already selling the copper bottles in the market and have a huge market share
(approx. 70-80 of total industry). My company’s strategy would be to make people aware of the
harmful effect of lacquer coating in their products and how our product is better and safe then
theirs. Also, from the price perspective’s a better-quality product would be sold at equal or reduced
price.

A practical comparison would be conducted through means of television advertisements and

newspaper or magazine articles where people would be made aware of the harmful effects of their
productions. These production houses have been in the market for over half a decade. Therefore, to
surpass them, it would require patience and right number of skills.

CONSUMER INSIGHT

Demographic consumer surveyed comprised an age range from 16 to 50+ years of age. 90% of
respondents surveyed noted that they used copper bottle more often on a daily basis.

Consumer surveyed responded that they used copper bottle in few areas; at home, at work place
and on a normal day.

Respondent surveyed valued quality, portability, and easily accessible to all persons. Over 70% of
respondents rated copper bottle durable and harmless. This was ranked by over 50% of respondents
at being of high importance.

SEGMENTATION
I will be going for SWOT analysis to set the market and product mix

Strengthen Weakness
Internal Factors Well-known brand Several different Brita
worldwide, strong water filtration
corporate leadership. product competing
against each other.
Compliments other Not enough support
Clorox natural from retailers for shelf
products such as space.
Bert’s or Green Objectionable
Works. television and print
Recognized for its advertising.
corporate values.
Steady double-digit
sales growth.
External Factors Opportunities Threats

Growing demand for Many competitors,

copper bottle makes it appearing to increase
more economical. daily, some with
additional features.
Each bottle requires a
filter increasing cash With the current
flow from filters sold economic conditions
also. cheaper brands may
Competitive appear more
advantage with social appealing.
media and website
used extensively.

APPENDIX

DISCUSION GUIDE

SCREENER QUESTIONS

Do you use copper bottle on regular basis?

Do you use copper bottle for drinking water?

PERSONAL INTERVIEWS

Interviewer: Patrick Quayson

Samuel Grant:

Samuel is an athlete in Asia. He does normally drink a lot of water on daily basis, and owns two (2)
copper bottles. He uses his copper bottle for almost all his liquid food being it at home, training
grounds or on a normal day. The characteristics he is most interested in are the quality, durability
and the harmless of the copper bottle makes him feel safe. A few brand names that come to his
mind are NJ, Divine copper. The company makes people aware of harmful effect of lacquer coating
in their product and how the product is better and safe than others. He probably gets more of that
company’s product to keep at both home and training centres in order of importance: quality,
durability, features price and most especially customer service. Copper bottles are totally harmless,
convenient and the ultimate price he normally pays for is between 20 – 30 dollars.

Demographic: Male, Married, 25-35, Non- Student, 30, 000- 40, 000. Feeling safe is his top priority.