The document discusses market segmentation, differentiation, and positioning for a textile engineering school. It was created by Breezy Pilar Martinez Paredes for their DBA in Industrial Engineering. The school aims to understand customer segments and how to differentiate its textile engineering program in the market through unique positioning.
The document discusses market segmentation, differentiation, and positioning for a textile engineering school. It was created by Breezy Pilar Martinez Paredes for their DBA in Industrial Engineering. The school aims to understand customer segments and how to differentiate its textile engineering program in the market through unique positioning.
The document discusses market segmentation, differentiation, and positioning for a textile engineering school. It was created by Breezy Pilar Martinez Paredes for their DBA in Industrial Engineering. The school aims to understand customer segments and how to differentiate its textile engineering program in the market through unique positioning.