MI SALES COMPANION E-Menus

PURPOSE: share Do’s and Don’ts and best practices in working with E-Menus in the MI Sales Companion

DO’s and DON’Ts

PLAN AHEAD!

Take the time to review your current menu vs the

E-Menus interactive samples and consider the following:

q Where can I simplify? Copy and paste your current menu without
q What items do I want to highlight (what are most thinking it through
profitable vs which are more labor intensive)?
q How can I consolidate some of the standard items
in a footer?
q How should I reword my items to be more enticing?

TAKE THE TRAINING!

Think you can just wing it. There are tons of
q Event Team great information that will save you much
q Leader time in creating your menu and make your
q Sales Team newly designed menu more profitable
q Staff who will execute the menus

WRITE/BUILD MENU IN WORD OR This seems like an unnecessary step, and

POWERPOINT (PPT) FIRST ! tedious, but laying out your menu in a Word
or PPT document will make creating the
With a plan focused on what page layouts to use for
E-menu significantly faster, easier,
each content – 1 column, 2 columns, 3 columns. Identify
and less frustrating
what kinds of photos you want to use on each page

PROOFREAD THE WORD/PPT DOCUMENT ! Rely on the system for a spell check.
The system is a global solution with
Spell check, grammar check. Check your pricing and multiple language capabilities and will not
descriptions. Remove currency signs catch spelling errors

LOOK FOR YOUR BRAND’S TEMPLATE &

VARIOUS LAYOUT OPTIONS AVAILABLE !
Create a menu that sparks interest and excitement by
offering a great variety to choose from. Craft a visually
striking presentation with images and description
Use the same layout for every page. It will
be boring for the customer and will result in
low interest = low profitability

1
 MI SALES COMPANION E-Menus

NAME THE MENU CONSIDERING THE Assign a name that does not connect
CUSTOMER NAVIGATION to your property

NAME MEAL OCCASIONS AND SUBTITLES Be repetitive or use words that might
THINKING ABOUT THE USER NAVIGATION confuse the customer

USE MENU ITEM FIELDS FOR SELECTABLE Misusing fields can lead to a frustrating
MENU ITEMS THAT CAN BE ADDED TO A CART customer experience

USE THE TEXT FIELD FOR SELECTABLE

CONTENT Do not place menu items and menu lists
in the text field
Examples: “packages include”, Chef bios, Technology
options, experience descriptions.

USE IMAGES TO ENHANCE THE EXPERIENCE

Leave photo areas empty and showcase
Use related images – from brand photos or upload images or products you don’t offer
property specific images via the HWS photo process
Add a portrait layout image to a horizontal
When adding images to a template, select a horizontal frame (vice versa) as the image will be
photo for a horizontal frame and portrait layout image for pixelated when the menu is downloaded
a portrait frame.

PLACE THE PRICE AT THE END OF A

MENU ITEM
Set the price with decimals or commas –
Customers will shop by appeal rather than price. Set the 9.99, 15.50, 32.35
price as a whole number - 7, 36, 52

ADD ENHANCEMENTS AS A MENU LIST Group several individual items in one item

Include long, extensively descriptive text

KEEP CONTENT CONCISE
that overflow into many pages

2
 MI SALES COMPANION E-Menus

PUBLISH YOUR MENU Keep in draft forever

MAKE IT DEFAULT

These will show in your system-generated property

presentation and on the Marriott Bonvoy Events website
for meeting planners to access.
Have it published for property teams
to access but hide it from above
Property Presentations are frequently shared with property sales teams
customers via above property sales teams when
proposing the location to their account

SUBMIT VIA E-FAST

Keep your 5-year-old PDF menu on your
You can continue to make edits and republish without hotel website
having to update the link with the M.com team

PROOFREAD THE FINAL DOCUMENT

Have spelling errors, especially on signature
Ask as many hotel team members to items and bury the value-adds
proofread it as well

PRESENTATION IS
EVERYTHING!

Take advantage of this digital solution to showcase your

hotel team’s talent and creativity in creating extraordinary
experiences through your E-menu offerings.