MI SALES COMPANION E-Menus

PURPOSE: show the difference between a property and custom E-Menu and detail the process of creating a custom menu

PROPERTY MENU VS. CUSTOM E-MENU

PROPERTY E-MENU CUSTOM E-MENU

Are created with the intent of representing the hotel’s Are menus created for a specific customer or event.
food, beverage and technology offerings. All property Only those with whom you collaborate have access to
sales and property events associates have access to see these menus.
create and edit.
A custom menu cannot be made default to show on
A property menu can also be made public and default automated presentations.
to feature menus on your hotel’s presentations. However, it can be attached to a custom
Submit efast of published menu to post on presentation in MI Sales Companion.
Marriott.com

BEST PRACTICES: BEST PRACTICES:

• Create the Master Menu for the hotel with all the meal occasions
• Create copies of the Master Menu to highlight meal occasions
(e.g., if your hotel tends to host mainly breakfast meetings, create a copy
of the Master Menu focusing only on the signature breakfast menus or
perhaps a wedding package or brunch package)
• If working with a customer who has conveyed their meeting
needs – copy the Master Property Menu and delete all the meal
occasion content that does not meet your customer needs and
update the title page with the event name and date
• Create a new menu for your customer with curated selections
based on their event needs. Personalize by adding event name
and dates
• Highlight selections on the menu that you recommend based
on their needs and include enhancements + personalized
touches that can elevate the customer experience and at the
same time serve as an upselling opportunity

STEPS: CREATING A CUSTOM MENU

After signing in from the

1 home screen, select
E-MENUS from the toolbar at
the top

On the dashboard under

2
Property E-menu, select the
master menu you’d like to
use as a template for your
Custom Menu and click the
Duplicate button

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STEPS: CREATING A CUSTOM MENU… continuation

A pop-up window will

3 appear, enter Menu Name
and click on Custom under
Menu Type then hit Next

On the dashboard under My

4
Custom E-menus, the new
Custom menu will appear

Click on Edit to start the

5
editing processes

The editing screen will

6
appear with a duplicate of
the property menu.
Select the pages (meal
occasions) that will be used
for editing and delete pages
that will not be used

Start editing Titles and

personalize the cover by
adding Company Name,
Event Name and Date
details. Add a short
description to show
customization based on
customer needs

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STEPS: CREATING A CUSTOM MENU… continuation

7 Edit the Section Title and

Menu Item Names and add
descriptions based on
customer needs

Utilize the Feature this

8
menu item button to
highlight items that needs to
be showcased.

BEST PRACTICE:
Use the Menu List feature to add an
enhancements list to the menu

After edits are completed, click

9
on Publish button to make this
Custom Menu shareable to a
customer via link

Click on the … Action button of

10
the Custom Menu and select
Share E-Menu from the
dropdown list

A pop-up window with a link to

share with Customers will
appear.

Click on Copy Link and paste

into e-mail to send the Custom
Menu to the customer