 History of Dyson Company

In the 1970s, James Dyson bought a Hoover Junior vacuum cleaner, which lost suction after a period of
use. Frustrated, Dyson emptied the disposable paper bag to try to restore the suction but this had no
effect. On opening the bag to investigate, he noticed a layer of dust inside, clogging the fine material
mesh.

Later, Dyson was working on his ballbarrow at a company he had founded (but no longer entirely owned)
where a large vacuum system was used to contain the fusion bonded epoxy coating that was sprayed on
the wheelbarrow arms as a powder coating. Dyson found the system inefficient, and was told by
equipment manufacturers that giant cyclone systems were better.Centrifugal separators are a typical
method of collecting dirt, dust and debris in industrial settings, but such methods usually were not
applied on a smaller scale because of the higher cost. He knew sawmills used this type of equipment,
and investigated by visiting a local sawmill at night and taking measurements. He then built a 30-foot
model for the ballbarrow factory. While constructing this at home, Dyson realized the function of the
cyclone was to extract dust without clogging. Wondering if this could be applied at a smaller scale to a
home vacuum, he constructed a cardboard model with sticky tape, connected it to his Hoover with its
bag removed, and found it worked satisfactorily.

The directors of the ballbarrow company thought if a better vacuum was possible, Hoover or Electrolux
would have invented it. Dyson was undeterred, and was kicked out of his company. Jeremy Fry provided
49% of the investment for cyclonic vacuum development, and the rest came from a loan. In the shed
behind his house, Dyson developed 5,127 prototype designs between 1979 and 1984.The first prototype
vacuum cleaner, a red and blue machine, brought Dyson little success, as he struggled to find a licensee
for his machine in the UK and America. Manufacturing companies such as Hoover did not want to license
the design, probably because the vacuum bag market was worth $500M and thus Dyson was a threat to
their profits.

The only company that expressed interest in the new cyclonic vacuum technology was Dyson’s former
employer, Rotork. Built by Italian appliance maker Zanussi and sold by Kleeneze through a mail order
catalogue, the Kleeneze Rotork Cyclon was the first publicly sold vacuum cleaner of Dyson’s design. Only
about 500 units were sold in 1983.

In April 1984, Dyson claimed that he had sent the prototype machines, drawings, and confidential
information to American consumer-products maker Amway as part of a proposed licensing deal. The
deal fell through, but in January 1985 Amway produced the CMS-1000, a machine which was very similar
to the Dyson design. Less than a month later, Dyson sued Amway for patent infringement.

In 1985 a Japanese company, Apex Ltd., expressed interest in licensing Dyson’s design and in March 1986
a reworked version of the Cyclon – called G-Force – was put into production and sold in Japan for the
equivalent of US$2,000. The G-Force had an attachment that could turn it into a table to save space in
small Japanese apartments.[verification needed] In 1991, it won the International Design Fair prize in
Japan, and became a status symbol there.

Headquarters relocation to Singapore

St James Power Station, Singapore (2009)

On 22 January 2019, Dyson announced plans to move its company headquarters to Singapore, citing its
intention to be closer with its fastest growing markets throughout the Asia-Pacific as well as stating its
unhappiness when dealing with the European Union (EU), which it perceives as being overly
bureaucratic.

Its headquarters are at the St James Power Station, a former coal-fired power plant which it leased. The
building underwent restoration works from 2019 to 2021.It officially began moving to its headquarters in
end-2021; the now restored St James Power Station was subsequently officially completed on 4 March
2022.In 2022, Dyson announced that it would be investing a further S$1.5 billion in Singapore.

 Nature of the business carried by the company

Dyson Limited, doing business as Dyson, is a British and Singapore based[5][6][7] multinational
technology company. Founded in 1991 by James Dyson in Malmesbury, England, the company designs
and manufactures household appliances such as vacuum cleaners, air purifiers, hand dryers, bladeless
fans, heaters, hair dryers, and lights.

 Vision of the Dyson Company

We embrace ingenious thinking to find radical solutions, always pursuing progress. We don’t copy what
other people do. We pioneer. We discover and learn from ourselves to form new ideas and approaches,
never afraid to step into the unknown.

 Mission of the Dyson Company

Our mission is simple: solve problems others seem to ignore. We have a global presence, with
engineering and testing operations in Malaysia, Singapore, the Philippines, and the UK. We transform
every category we enter with radical and iconic reinventions that work, perform and look very different

 Value of the Dyson Company

Dyson is the founder and chief engineer of Dyson Holdings Pte., a Singapore-based company that designs
and manufactures a range of products including vacuum cleaners, fans and hand dryers. The closely
held, family-owned business had revenue of 6.5 billion pounds ($7.8 billion) for the 2022 calendar year

 Goals of the Dyson Company

Dyson will invest further into research in the fields of robotics, next generation motor technology,
intelligent products, machine learning, connectivity, and material science.

 Objectives of Dyson Company

To develop the best engineers in the world who will pioneer technologies and radical new designs that
shape the future of engineering and innovation.

 Quality policy

Dyson leaders are committed to maintaining a quality culture with appropriate systems and processes in
place to drive quality-focused behaviors and ensure decision making based on what is best for product
quality, patient and consumer safety, and protection of Dyson’s reputation and business.
  Product or service profile

The company’s product portfolio comprises of vacuum cleaners, robot vacuums, fans and fans heaters,
lighting products, hand dryers, air purifiers, air treatment and hair care products

 Area of a Operation of Dyson Company

Dyson worldwide

From Malmesbury to Malaysia and Chicago to Singapore, Dyson has teams around the world. Each one
plays an important part in the company’s success. Most recently, Dyson has invested in a purpose-built
motors facility in Singapore.

 Ownership of Dyson Company

Dyson is a family-owned business that was founded in 1978 by Sir James Dyson.

Sir James Dyson

Sir James Dyson is an inventor, entrepreneur and philanthropist who has devoted his life to solving
problems and developing products through the application of new technologies. He is Founder and
Chairman of Dyson, a problem solving, technology-led, company which is present in 84 markets around
the world.