Table of Content

Introduction 01

What is Digital Marketing? 02

Top Digital Marketing Skills to Master 03

Conclusion 05

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Introduction
The digital revolution has made all businesses go online. Whether it is in the corporate sector,
health, education, railways, anything or everything today is being run through an online mode of
marketing. And thus, the digital market space has become huge, requiring a lot of young talent
to deal with the changing ways of promoting products, goods and services. Along with it, social
media too has taken over all strategies of advertising, marketing and promoting. Mandating your
attendance in social media is becoming more and more necessary as time goes by, especially
when it comes to established companies and businesses. Everyone can create a social media
account, what is tricky about it is thriving on the platform. Thus, with the increasing need of
digital marketing, it needs a lot of workforce to have a keen knowledge of the field and thus an
online digital marketing certification course plays its part. With an objective to provide all such

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information related to the certification course to master the top digital marketing skills,
Careers360 brings you this ebook that can help you to pick your desired course.

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What is Digital Marketing?
Digital Marketing is the procedure of applying marketing and promotional techniques on online
platforms, such as different social media applications, email engines, and websites. Digital
Marketing is the heart and soul of media industries at present, and it seems that it's going to be
that way for the foreseeable future.

Here are some benefits thats one can gain after pursuing a certification course in digital
marketing:

● Being present on digital platforms makes the organization look authentic.

● Digital Marketing helps the organization to connect better with their customers.

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● Digital Marketing makes it effortless to assess the needs of the customers.
● Digital Marketing makes it easier to analyze and implement new strategies.

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● The optimal use of Digital Marketing can increase your customer base authentically.
● The optimal use of Digital Marketing can make any organization popular among its
customers.

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Top Digital Marketing Skills to Master
Nowadays, Digital Marketing is vital for every organization to function in this competitive world,
and with the increasing need for Digital Marketing, there is an increasing need for Digital
Marketing Experts.
Let us look at the top Digital Marketing skills to master for becoming a credible Digital Marketing
Expert!

Top Digital Marketing Skills to Master

● Content Writing & Copywriting
● Social Media Management
● Marketing, Advertising & Promotions

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● Avid Communication
● Search Engine Optimization & Search Engine Marketing
● General Analytics

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● Customer Relationship Management

1) Content Writing & Copywriting

Content Writing is a method of writing digital content in a way that increases user engagement. It is an
incredibly significant skill to master when it comes to Digital Marketing. Content is used at every nook and

credibility.
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corner of every digital platform and is considered crucial for several purposes, including visibility and

It is what makes or breaks a digital platform in terms of quality. Its informative and inviting nature helps in
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reaching thousands of potential users.

Copywriting, on the other hand, is used for directing the users towards a specific action by creating a
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description that motivates purchase. It is critical to learn to write attractive copies to present or market a
product most desirably.
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Online Certification Courses for Content Writing & Copywriting!

● Certified Content Writer by Vskills
● Copywriting for Online Marketing by UCT Cape Town via GetSmarter
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2) Social Media Management

Social Media Management is one of the most crucial skills to master to become a Digital Marketing
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Expert. There are different kinds of numerous social media platforms, such as Facebook, YouTube,
Instagram, Pinterest, and LinkedIn, which demand a different set of skills and awareness to be proficient.

Each social media platform specializes in a different marketing strategy, and learning their fundamentals
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is very crucial. For example, Instagram is great for influencer marketing, Quora is terrific for content
marketing, and YouTube is incredible for video advertising.

Online Certification Courses for Social Media Management

● Advanced Social Media Certification Training Course by Simplilearn
● Social Media and Text Analytics by TCS iON, 361 DM

3) Marketing, Advertising & Promotions

Marketing, advertising, and promotion are the kind of activities that portray the heart and soul of Digital
Marketing. Every action amidst the field is focused on promoting, advertising, or marketing the brand in a
way that increases its value. Learning these skills is very important as every effort includes them in some
way.

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Online Certification Courses for Marketing, Advertising & Promotions
● Professional Certificate in Digital Display Advertising by MSBM
● Account-Based Marketing by ISB Hyderabad

4) Avid Communication
Communicating to your audience is a relatively critical skill that a Digital Marketing Expert needs to
pursue. Every marketing or promotional technique involves communicating with the audience in a way
that encourages faith and loyalty in their mind, for the brand.

Efficient brand communication strategies encourage the customer to stay with the brand as long as
possible.

Online Certification Courses for Avid Communication

● Workplace Communication by IIT Bombay

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● Strategic Communications by Columbian College via GetSmarter

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5) Search Engine Optimization & Search Engine Marketing
Search Engine Optimization and Search Engine Marketing are some of the most sought-after skills when
it comes to Digital Marketing. Both the skills are focused on making the website more prominent as
possible. While Search Engine Marketing focuses on various marketing techniques like website
advertising, pop-ups, Wordpress strategies and Google AdWords that advertise the website in the best
light, Search Engine Optimization focuses on the use of keywords in a way that improves the rank of the
website, organically.

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Online Certification Courses for Search Engine Optimization & Search Engine Marketing
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● Online SEO Certification Course by Shaw Academy
● Certificate in Search Engine Marketing by NMIMS Mumbai

6) General Analytics
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Every Digital Marketing technique is followed by the right means of analytics to view the exact amount of
profitability that it has generated. Analytics in Digital Marketing is very significant as its methods indicate
an expert of its amount of usability.
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Fruitful strategies and valuable research methods are used, again and again, to reap their full benefits,
and mediocre techniques are made better by constant development and testing.
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Online Certification Courses for General Analytics

● Marketing Analytics Course by Jigsaw Academy
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● Marketing Analytics by SIBM Pune

7) Customer Relationship Management

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Knowing the customers better paves the way for a business’s success faster than ever, especially in
Digital Marketing. An expert has to dive into a fair amount of research techniques and a lot of valid
training to create targeted strategies that bring the most business to the firm. The customer relationship
management techniques also help in igniting the flame of loyalty for the brand.

Online Certification Courses for Customer Relationship Management

● Customer Relationship Management by IIM Bangalore via Swayam
● Professional Certificate course in Customer Relationship Management by Amity Online

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Conclusion
These are the top skills that one should learn to become an expert in the field of Digital
Marketing. Each one of them is focused on reaping more results out of a digital strategy, and
each one of them does a great job at promoting the firm in the best way possible.One has to
have a basic idea of each of them before applying for a credible Digital Marketing job. We hope
that this ebook helped you to get all required details about the top digital marketing skills to
master.

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